The document discusses three marketing campaigns: 1) "Khusiyon ki Pahiyan" focuses on word-of-mouth marketing in villages through videos explaining health impacts and trial products. 2) "UP me hai baat" uses newspaper ads highlighting health initiatives in Uttar Pradesh. 3) "Naari Shakti" partners with an NGO to raise awareness through nukkad natak street plays for villagers.

1. Awareness Campaign Demographic Campaign Product
Campaign
Scaling
Campaign
“Khusiyon ki Pahiyan” “ UP me hai baat” “Naari Shakti” “Radio + TV
Advertisement “
SLOGANSLOGAN
CAMPAIGNCAMPAIGN

2. khushiyon ki pahiyan would be kind of word of mouth marketing which would easy for the areas mentioned in the
case.
This strategy would help in :-
•More focus on each customers in the village.
•Explaining through videos - Impact of health condition if proper measure is not taken during that time.
•A trial use product for the customers.so that trust could be build for the product.
•Focus on word of mouth marketing that is more important in such areas.
Advertising strategy in rural areas

3. • “Uttar pradesh mein hai dum" will be an newspaper advertisement.
• The advertisement would focus on the states which is taking initiative for their citizen
and improving the health condition of their citizen.
• The Campaign would help for other states to grow in the same domain.
• Even a nukkad-natak would be arranged for the villagers that would make them understand its importance
in collaboration with Naari-Ngo

4. CrimsonChange
Collect Pads
Insert
Coins
On Screen
Video
Showing how
to use
Solar PanelSolar Panel
Isko dabaiye 2 Rs ka Sikka daliye
Pads nikal lijie
Vending Machine
Colour Chart of Vending Machine
Specification
Colour Chart of Vending Machine
Specification
Advertisement
of any Crimson change product

5. e Machine could be install in three places to increases the visibility
ilet
dergarment shops
O
• Vending machine would be attached to solar panel as there might be problem of electricity in the village.
• An explanatory videos of “how to use the machine” would be attach with the machine , so that whenever someone
start the machine , the video automatically starts making it more easier for the women to make them
understand.

6. What else can be done to lead women to these machines in order to use
them?
•In order to increase the number of usage , we could create policy like each one teach
one , so that one women bring other women from different and make them aware how
the machine work.
•There would be point given to each women and one who is reaching 10 points(teaching
10 women) would be awarded prizes from the company.
•Collaborating with primary village schools in creating awareness to use this vending machine
in collaboration with Naari-NGO.

7. What else can be done to lead women to these machines in order to use
them?
•In order to increase the number of usage , we could create policy like each one teach
one , so that one women bring other women from different and make them aware how
the machine work.
•There would be point given to each women and one who is reaching 10 points(teaching
10 women) would be awarded prizes from the company.
•Collaborating with primary village schools in creating awareness to use this vending machine
in collaboration with Naari-NGO.