1. India’s Most Trusted Motorplace
27/05/2016
Shashank Shekhar
Department: Content Marketing

2. Strictly Private & Confidential
2
WORK DONE
f
Full Circle trust of IPL Teams
VIDEO MARKETING
WORK IN PROGRESS
TG ANALYSIS OF CARS & BIKES
VARIOUS CAMPAIGN & CONTEST
CRIC-DRIFT
FIVE CAMPAIGN RELATED TO DROOM PRODUCTS
25 VIRAL IDEAS
MOTHER’S DAY
OCULUS VR CONTEST- DESIGNING WIREFRAME & TYPE OF CONTEST
SWEEPSTAKES WIREFRAME
SURVEY
SURVEY ON WHY PEOPLE BUY USED VEHICLES
INDEX

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CONTENT MARKETING

4. 4
Likes-903
Likes-1200Likes-1100
Likes-1100

5. Strictly Private & Confidential
Full Circle Trust For IPL Matches
1. CONCEPT BEHIND FULL CIRCLE TRUST
2. HOW WE STARTED
3. FIRST PARAMETER
4. SECOND PARAMETER AFTER 23 MATCHES
5. DROOM & THE COMPETITOR
6. FACEBOOK REACH
7. SUCCESS TILL NOW
5

6. 6
1. CONCEPT BEHIND FULL
CIRCLE TRUST
Promoting full circle trust score through cricket.
Making the people engaged with our prediction .
Focus on full circle trust ideology .
Improving the parameters with each match.
Reaching maximum customers through it.

7. Strictly Private & Confidential
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STAGES WE WORKED
IN :-
Work pertaining to the designated stage
Alpha Stage What would be the name of Campaign?
Deciding the name of team?
How we would score each player?
Logo’s and Team name’s.
Beta Stage Designing all the posters and deciding name of each team.
Calculation of FCTS for all the players.
Gamma Stage Launching the campaign
Changing the parameter with each match.

8. Strictly Private & Confidential
FIRST PARAMETER TILL 23rd MATCH
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Calculation of Batsman FCTS
Calculation of Bowler FCTS
Calculation of All-rounder FCTS
Stadium Winning Parameter
Batting
Average
Strike Rate No of 50’s Average ICC Ranking No of 6’s
Number of
Wickets
Bowling
Average
No of
4’s+Wickets
Economy Rate ICC Ranking
Number of 3wkt+30
runs
ICC Ranking No of Sixes

9. Strictly Private & Confidential
FCTS Scoring
5/11/2016
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10. Strictly Private & Confidential
Calculation of FCTS
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11. CALCULATION
11
Calculations of
Full Circle Trust
of Kolkata Knight
Riders just before
the match
according to
playing X1
Squad.
Change of parameter with each match :-
Batsman scoring above 40+runs = 0.2
added
Bowler taking more than 3 wkts = 0.2 added
All rounder taking 1 wkt+30Runs= 0.2 added
And deducting 0.1 if they do not fulfil the
above criteria
7.02 is the Full Circle Trust score of
KKR for that match.
7.5+6.5+6.8+7.6+7.4+8.6+6.2+6.2+6.4
+7.0+7.1=77.3/11=7.02

12. Strictly Private & Confidential
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Cric Drift- Final Name of the Campaign
Final Logo and Team’s name
First Campaign Launched on 9th April,2016
and won the first six matches in a row.
Stadium Factor of all the teams

13. Strictly Private & Confidential
Change Of Entire Parameter after 23rd Match
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WHY:-
Winning percentage drop down to 50%
New Parameters introduced into the algorithm :-
Taking IPL 2016
Performance
Toss Factor Head to Head in this
IPL
Giving points to
Purple & Orange
Caps Teams
Result after changing parameter :-
There was a winning streak of seven matches, enhancing the overall win percentage to 64%

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15. Strictly Private & Confidential
Facebook Reach
15
Average Likes
20935/58=360
Average Total Comments
330/58=5
Average Total Reach
178571
Total Reach- 11million

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SUCCESS TILL NOW :- With 59% winning percentage
Average likes per post = 360 , reaching 11 million peoples
New parameters are introduced in our FCTS scoring
algorithm as the IPL progresses on.

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VIDEO MARKETING

18. Strictly Private & Confidential
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VIDEO MARKETING
Finding the top video maker’s of the country - Must be having high views on youtube and huge following in F
Collaboration with the Leading Video Makers of India.
Lowering the price of the video Maker.
RESULT :- These are the video maker’s that have agreed and are waiting for our response
Price - 1.5 CR for
their entire
upcoming
Series
Price -1.5 lakhs
for making a
prank
video for Droom.
45 lakhs
For their
upcoming
Episodes
1.5 lakhs for making
OBV & ECO videos
1.7 lakhs for making
Animation Videos for
Droom

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TARGET GROUP ANALYSIS OF CARS & BIKES
Work In Progress
20 May’16-Continued

20. Strictly Private & Confidential
Factors taken into consideration :-
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TARGET GROUP ANALYSIS OF CARS & BIKES - Work In Progress
Ad Target of the car
Study Advertisement
Car Minimum & Maximum Price
Car type
SEDAN,SUV,TUV,
Number of cars sold
Classification of Cars
Price of car - 3 year old - from OBV and IBB.
Ground Clearance of cars in tier 1,2,3,4 cities + Engine Type + Braking
System

21. Strictly Private & Confidential
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Campaign Proposed And Involvement
Campaign
Tour d Care
The Droom Store
Droom Spare-man
Droom Care for World
25 Viral Marketing Ideas
Mother’s Day
Amazing Concept on Cars
Offline Branding Ideas

22. SURVEY FOR BUYING USED CARS
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23. CONTEST
Mother’s Day.
Oculus Vr Contest-Upcoming Contest.
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25. Strictly Private & Confidential
CONTEST PROPOSED
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DESIGNING SWEEPSTAKES WIREFRAME PROPOSED :-

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FINAL CONTEST WIREFRAME :-

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SOCIAL MEDIA-TWITTER

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SOCIAL MEDIA :- INCREASING THE FOLLOWERS OF TWITTER
INCREASING THE FOLLOWERS THROUGH INNOVATIVE CONTENT.
SOME OF MY POST IN RECENT TIMES :-

30. 30
Impression-700Impression-760

31. INCREASE IN TWITTER NUMBER :-
0
1150
2300
3450
4600
5750
Apr '15 -Apr' 30 Apr'30-May'15 May'15-May' 26
Number of Impression from April’15- May’26
0.
0.7
1.3
2.
2.6
3.3
Apr'15-Apr'30 May'15-Ma
Engagement Rate from April’15- May’26
Number of Tweets- 35
Number of Followers increased from 2600 to 3300 in one month

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SELF PROPOSED PROJECT

33. Droom Forum
• Why Forum?
• Competitor Analysis-Team Bhp
• Data Crunching- Alexa & Team Bhp
• Result :- Negative comments on forum would influence our potential customers
• We are a transaction marketplace, negative feedback would be bad for us.
• Suggestion :- We could focus on increasing content engagement through targeting
on the blogs,articles,quotes and specification of new cars & bikes and writing on
Droom products which would act as mini-forum , where customers can see the
post.
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34. DROOM & FSAE COLLABORATION
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Collaboration with the leading FSAE/BAJA/SUPRA Teams of India
Sponsoring them when they participate abroad (Japan , Australia etc.)
We could provide them with the desired used car, so that, they do not export it from other platf
Result :- Still to explore opportunities in this domain.
Suggestion:- We could sponsor top 3 teams across India who have qualify for the FS-India,
FS Italy, FSAE Australasia and see the response and taking further step into it.

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THANK YOU FOR YOUR TIME