New to Pardot? Or just looking to increase your Pardot product knowledge? Learn about each Pardot module, get how-tos, helpful tips, tricks, and best practices to help you get the most out of your Pardot account. We’ll cover everything from how to build and send emails within Pardot to understanding reports and measuring performance.
Pardot is Salesforce’s B2B marketing automation solution. If you’re a business who sells to other businesses, Pardot can automate your marketing activities and unite your marketing and sales departments so that they can work better together. Learn more about it!
It is a B2B Marketing Automation tool which help marketing teams to attract, convert and retain customers. It comprises of Automation Rules, Completion Actions and Engagement campaigns.
Marketing automation is one of the most significant trends gaining popularity recently among startups and large enterprises. Salesforce Pardot aims to simplify sales and marketing for business owners. Pardot offers automated assistance to help you keep track of, Customer behavior, Lead generation, SEO, Web tracking, and more.
This Presentation provides a brief introduction to Pardot’s form, Landing pages, the difference between Visitor and Prospects, list creation, Automation rules, Segmentation rules, Dynamic list, Completion actions.
Meet Pardot, your new sales and marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation and get the right leads to the right people at the right time. Move leads through the funnel and close the ROI loop faster and more efficiently.
Pardot is Salesforce’s B2B marketing automation solution. If you’re a business who sells to other businesses, Pardot can automate your marketing activities and unite your marketing and sales departments so that they can work better together. Learn more about it!
It is a B2B Marketing Automation tool which help marketing teams to attract, convert and retain customers. It comprises of Automation Rules, Completion Actions and Engagement campaigns.
Marketing automation is one of the most significant trends gaining popularity recently among startups and large enterprises. Salesforce Pardot aims to simplify sales and marketing for business owners. Pardot offers automated assistance to help you keep track of, Customer behavior, Lead generation, SEO, Web tracking, and more.
This Presentation provides a brief introduction to Pardot’s form, Landing pages, the difference between Visitor and Prospects, list creation, Automation rules, Segmentation rules, Dynamic list, Completion actions.
Meet Pardot, your new sales and marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation and get the right leads to the right people at the right time. Move leads through the funnel and close the ROI loop faster and more efficiently.
Pardot + Salesforce: Better Together [Infographic]Pardot
Pardot and Salesforce are complementary tools that really reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI.
Pardot Hands-On Training: Getting More Out of Your Salesforce Pardot Integrat...Jeremy Mason
This is the deck from our Salesforce Connections 2016 presentation on the steps to deeper integration between Salesforce and Pardot for native ROI reporting.
10 Ways to Get More from Your Pardot SolutionPardot
Ready to take your Pardot solution to the next level? Learn to use standard functionality at an expert level, employ advanced features that’ll deliver greater ROI, and discover new tools and connectors that’ll give your campaigns a boost. Use workshop time to start implementing real-life solutions immediately.
Pardot and Salesforce Revenue Attribution Flowchart (B/W)Jeremy Mason
This is a black and white printable version of a workflow that shows how Pardot and Salesforce objects work together for revenue attribution in ROI reporting.
This diagram shows the relationship between Pardot, Salesforce and your proprietary software. It shows the integrated systems and the constant bi-directional synchronisation that enables you to create intelligent nurturing, retention and upsell automation programs.
www.marcloudconsulting.com
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsPardot
Your biggest marketing campaign of the season is rapidly approaching, and it needs to run like a well-oiled machine. With Pardot and Salesforce, you’ve got the right tools; but how do you utilize both platforms to ensure you effectively deploy and track campaign success? Join us as we dive into how you can make Pardot and Salesforce work in harmony, increasing your marketing capabilities, and turning prospects into deals.
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
Salesforce Sales Cloud: Best Practices to Win More DealsCloud Analogy
Salesforce Sales Cloud includes a variety of services and products that help salespeople close more deals and develop stronger customer connections. Check out this presentation for more details on Sales Cloud.
Get a comprehensive guide about Salesforce and its benefits and understand how Salesforce helps you serve customers more efficiently, leading to better business.
In this slide we explain about the Marketing cloud April 19 Release .
1: Einstein Engagement Frequency
2:Content Builder
3:Email Studio
4:Distributed Marketing
5:Journey Builder
6:Advertising Studio
7:Social Studio
8:Datorama Connector for Marketing Cloud
Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Mar...Edureka!
This Edureka Salesforce Marketing Cloud training video for beginners will help you learn Salesforce marketing cloud benefits, what it is, its various features, use case along with marketing cloud demo. This training video is ideal for beginners to learn Salesforce marketing cloud. You can also read the blog here: https://goo.gl/CS6aV4
Salesforce on Salesforce: Building Marketing & Sales AlignmentKevin Baldacci
Ever wondered how Salesforce does sales enablement? Join us for a look behind-the-scenes at how we create, manage, and run internal campaigns designed to empower our sales reps. You will learn first-hand how we handle product launches and see examples of some of our most successful campaigns. This session is great for B2B marketers, enablement, and sales leaders looking for practical ways to improve their sales enablement strategy.
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
Email marketing is a digital marketing strategy that involves sending promotional or informational content to a list of subscribers. The goal is to build customer relationships, promote products or services, and increase brand awareness.
Email marketing can be used to:
Make customers aware of new products, discounts, and other services
Educate customers on the value of your brand
Keep customers engaged between purchases
Email marketing has a high return on investment (ROI) and is crucial to most businesses' overall inbound strategy.
The average ROI through email marketing is $36 for every $1 spent.
When creating an email marketing campaign, you can:
Structure your campaign for easy reading
Use images and visuals to boost engagement
Personalize your email campaigns
Ensure your campaign is relevant to every subscriber
Ensure your campaigns are on brand and build trust
Make it easy to convert
How do you best serve a bilingual membership that spans a professional lifecycle from student to retirement? You create a spectacular automated, hyper-personalized newsletter that can take the heavy lifting off the staff and leverage previous technology and content investments. Join this webinar to learn how the Canadian Society of CPAs has blazed the trail for new communication methods that are making members respond and staff members rejoice.
Pardot + Salesforce: Better Together [Infographic]Pardot
Pardot and Salesforce are complementary tools that really reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI.
Pardot Hands-On Training: Getting More Out of Your Salesforce Pardot Integrat...Jeremy Mason
This is the deck from our Salesforce Connections 2016 presentation on the steps to deeper integration between Salesforce and Pardot for native ROI reporting.
10 Ways to Get More from Your Pardot SolutionPardot
Ready to take your Pardot solution to the next level? Learn to use standard functionality at an expert level, employ advanced features that’ll deliver greater ROI, and discover new tools and connectors that’ll give your campaigns a boost. Use workshop time to start implementing real-life solutions immediately.
Pardot and Salesforce Revenue Attribution Flowchart (B/W)Jeremy Mason
This is a black and white printable version of a workflow that shows how Pardot and Salesforce objects work together for revenue attribution in ROI reporting.
This diagram shows the relationship between Pardot, Salesforce and your proprietary software. It shows the integrated systems and the constant bi-directional synchronisation that enables you to create intelligent nurturing, retention and upsell automation programs.
www.marcloudconsulting.com
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsPardot
Your biggest marketing campaign of the season is rapidly approaching, and it needs to run like a well-oiled machine. With Pardot and Salesforce, you’ve got the right tools; but how do you utilize both platforms to ensure you effectively deploy and track campaign success? Join us as we dive into how you can make Pardot and Salesforce work in harmony, increasing your marketing capabilities, and turning prospects into deals.
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
Salesforce Sales Cloud: Best Practices to Win More DealsCloud Analogy
Salesforce Sales Cloud includes a variety of services and products that help salespeople close more deals and develop stronger customer connections. Check out this presentation for more details on Sales Cloud.
Get a comprehensive guide about Salesforce and its benefits and understand how Salesforce helps you serve customers more efficiently, leading to better business.
In this slide we explain about the Marketing cloud April 19 Release .
1: Einstein Engagement Frequency
2:Content Builder
3:Email Studio
4:Distributed Marketing
5:Journey Builder
6:Advertising Studio
7:Social Studio
8:Datorama Connector for Marketing Cloud
Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Mar...Edureka!
This Edureka Salesforce Marketing Cloud training video for beginners will help you learn Salesforce marketing cloud benefits, what it is, its various features, use case along with marketing cloud demo. This training video is ideal for beginners to learn Salesforce marketing cloud. You can also read the blog here: https://goo.gl/CS6aV4
Salesforce on Salesforce: Building Marketing & Sales AlignmentKevin Baldacci
Ever wondered how Salesforce does sales enablement? Join us for a look behind-the-scenes at how we create, manage, and run internal campaigns designed to empower our sales reps. You will learn first-hand how we handle product launches and see examples of some of our most successful campaigns. This session is great for B2B marketers, enablement, and sales leaders looking for practical ways to improve their sales enablement strategy.
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
Email marketing is a digital marketing strategy that involves sending promotional or informational content to a list of subscribers. The goal is to build customer relationships, promote products or services, and increase brand awareness.
Email marketing can be used to:
Make customers aware of new products, discounts, and other services
Educate customers on the value of your brand
Keep customers engaged between purchases
Email marketing has a high return on investment (ROI) and is crucial to most businesses' overall inbound strategy.
The average ROI through email marketing is $36 for every $1 spent.
When creating an email marketing campaign, you can:
Structure your campaign for easy reading
Use images and visuals to boost engagement
Personalize your email campaigns
Ensure your campaign is relevant to every subscriber
Ensure your campaigns are on brand and build trust
Make it easy to convert
How do you best serve a bilingual membership that spans a professional lifecycle from student to retirement? You create a spectacular automated, hyper-personalized newsletter that can take the heavy lifting off the staff and leverage previous technology and content investments. Join this webinar to learn how the Canadian Society of CPAs has blazed the trail for new communication methods that are making members respond and staff members rejoice.
How do you get the most out of email marketing and turn it into a powerful tool for your hotel?
This month's online seminar gives insight into best practice guidelines on email marketing and helps make your communications more effective. Customised and integrated email marketing campaigns allow you to build engaging and profitable relationships with your customers. We will give you tips on how to ensure you achieve the highest open rates, click-through rates and return on investment from your email marketing activity.
The recording of this session is available by emailing training@avvio.com
Sign up for more hotel marketing webinars from Avvio by emailing training@avvio.com
Ninth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Search Engine Marketing
CRM
E-Mail Marketing
For more please visit: www.aycaturhan.com/man423
Managing lead generation paid advertising campaigns? Discover the simplest ways to drive quality leads to your website and get your audience to fill the form. In this presentation, you will learn how to adjust your current paid search campaigns but also what channels bring in high quality leads.
Making Websites & Email Marketing Work for Small BusinessEric Salerno
How website design and email marketing can be made more effective for small businesses and why they require different (but related) approaches.
An introduction to the use of personas for small businesses to use for website design and marketing campaigns.
Seminar Lead Generation - E komercija 2016 Vilnius (Lithuania)adxmedia GmbH
Basics of online lead generation and how you can improve the lead gen process with technology. This presentation was held during the E-komercija 2016 in Vilnius. It will give an overview about the basics, structures and processes. Also it includes tips, tricks and cases how to run or improve online lead campaigns with Facebook.
Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016Jamie Shuker
A quick-n-dirty 20 minute talk on Growth Hacking. After some debate the group arrived at the consensus that perhaps "marketing innovation" is a better term.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...Pardot
If you're a B2B marketing professional attending Dreamforce 2015, you won't want to miss these 11 sessions. With topics ranging from analytics to social media, there's a little something for everyone in this SlideShare.
Bonus: Here at Pardot, we love cheesy stock photos. That's why we've illustrated every session with a hilariously ridiculous photo — and provided you with the chance to star in a stock photo of your own! Learn more: pardot.com/dreamforce15/
Ten Must-Know Marketing Automation Stats InfographicPardot
How often do you stumble across a compelling industry statistic only to discover it’s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that’s over five years old.
Well, it’s not your fault that those deceptively old stats keep popping up every time you do a search for “marketing automation.” The internet is littered with them — and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you’re looking for.
To help you out, we’ve sorted through some of the most recent statistics from industry analysts and compiled them into the infographic below. Check it out to see how top-performing companies are leveraging marketing automation to boost sales, increase engagement with their marketing campaigns, and improve the quality of their leads.
The marketing technology landscape is at war. Can a single tool unite the kingdom, provide the personal attention your subjects are craving, and defeat the white walkers...er, your competitors?
Nearly 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. (CMO Council) If you find yourself in this group, we’ve got just the thing for you. We’ve rounded up five of our favorite examples of B2B landing pages. Not only are these landing pages visually appealing, they follow landing page best practices that are proven to boost conversion rates.
Examples come from the great marketing minds at Wistia, Cater2me, Emma, Wayfair, and Rapt Media.
For more landing page best practices that can help you make the most of your lead generation efforts, check out our free white paper '8 Ways to Double B2B Conversions':
http://prd.to/1BKepG1
This infographic helps answer common questions about the kinds of returns companies are seeing on their marketing automation investment. Take a look to see some recent statistics from industry analysts, as well as a quick overview of some of the main features and benefits of an automation tool.
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!
Lead Qualification: Defining Your A-list Prospects for Focused Sales EffortsPardot
What do I do when I have so many incoming leads that they overwhelm the sales team? How can I help my sales team focus on the most interested and qualified prospects? These are common dilemmas for the modern day marketer. One of the biggest advantages of Marketing Automation is that we have the data at our fingertips to solve these problems. Join us as we discuss the finer points of lead qualification with Pardot. We’ll cover the best practices of using Pardot’s scoring and grading tools, and touch on some theory around buying stages. Your sales team will thank you later.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
11. I know this guy who knows his stuff
Stage-based marketing is the future. Breaking your marketing down to map
to a consumer’s research cycle means understanding they will do research
in multiple sessions, and at each session, be looking for different content.
Best practice will suggest that you will need to engage with them in two or
more different sessions, so you will need two or more stages.
Content needs to be short and targeted. Having a single large document is
no longer best practice. Content should be targeted to each stage of the
research cycle, and be easily consumed in under five pages.
- Mathew Sweezey, Marketing Evangelist, ExactTarget
46. Form vs Form Handler
Forms
Form Handlers
• Easy to use, drag and
drop functionality.
• Development of the form
in the CMS or developer.
• Progressive profiling
• Prepopulated fields
• Allows tracking of
complex forms.
• Dependent fields - No
script needed
• Pardot still cookies the
prospect.
• No developer
involvement
• Spam filtering will be on
server side.
• Multi-layer spam filter
approach
48. Preventing Spam – Honeypot Method
Honeypot method displays a field on
the backend of your form which is not
visible to your prospects or you, only
to spammers.
49. Dynamic reCAPTCHA
• If using a Pardot form and
the visitors/prospects IP
address which has been
noted as having spam
activity, we will automatically
display the reCAPTCHA on
the form.
• If you experience yourself on
this list, please submit a
case to the Solutions team!
54. Leveraging Pardot at Tradeshows
• Marketing tool?
• What’s your tradeshow process like?
• Post show follow-up?
55. Leveraging Pardot at Tradeshows
• Great Tool for Marketers at
Trade Shows
• Helps differentiate between
cold/warm/hot leads.
• Utilize Kiosk mode for same
device forms.
• Allows for engagement and
follow-up with the prospect
quicker.
56. Pardot Form Trade Show Process
Prospect Submits
Trade Show Form
Prospect
completes
drip
program
Add to List
Completion
Actions
Trigger
Pause of 5
days before
drip
program
starts
64. Introduction to Email Templates
• Email templates are utilized in list
emails, autoresponders, drip
programs, and can enable a client’s
sales team to send approved
content to their prospects.
• Email templates can be created with
your existing HTML, or by
customizing a Pardot template, or
created with the WYSIWYG
interface.
68. Warming Up an IP Address
• Ramp up your email sending
over time to establish a great
sending reputation.
• It is essential that you take the
time to properly warm up their IP
address before sending to list
emails.
• Make sure that your DNS SPF
record is up to date if your
mailing IP has changed.
69. Warming Up an IP Address
Start out by sending emails to your best and most active
contacts. Having high delivery rates with your initial campaigns
will help build their IP’s reputation.
70. Warming Up an IP Address
• It’s a best practice to split your initial
mailing list up and spread it out over
several days. We recommended
splitting their lists into at least four
sublists with limits of no more than
10,000 recipients in each sublist.
• Mail only one sublist per day over
the first few days. If you have more
than 40,000 recipients, you can
spread out the mailing over more
than four days.
71. Warming Up an IP Address
Once you’re at a stable daily mail volume, it’s a best practice to
gradually phase in any further increases. For example if the
current mail volume is 10,000 messages per week, the mail
volume should be ramped up as follows:
73. Email Preference Center
• The email preference center allows
prospects to manage the types of
emails they receive and opt into lists
they find interesting or relevant.
• All accounts automatically include a
default email preference page
(represented by
%%email_preference_center%% in
emails and email templates).
• An account can have multiple custom
email preference center pages.
75. Email Preference Page
To access the default Email Preference Page, navigate to
Marketing > Emails > Preferences Page
76. Email Preference Page
More than one Email Preference Page can be implemented. All
the created Email Preference Pages will be listed in the table.
77. Email Preference Page: Public Lists
• All Public Lists will be
visible on your default
email preference page.
• To make a list public,
navigate to Marketing >
Segmentation >
select a list > Edit list
> and enable the
checkbox Public list:
Display this list in the
email preference
center.
78. Email Preference Page: Public Lists
•
For public lists, fill in a customerfriendly Label that will be displayed
on the preference page. This is the
list title that your client’s prospects
will see (as opposed to the internally
used list ‘Name’).
•
You can also enter an
optional Description to clarify what
your client’s subscribers will receive
(for example, the frequency in which
they will receive messages).
•
If the client has more than one email
preference center, options will appear
from the Select an email preference
center dropdown.
100. Idea Exchange
Visit ideas.pardot.com or click Help >> Ideas in the
application to post requests for new features or
enhancements on our Idea Exchange. You can also vote
or comment on ideas from other users and see which
suggestions we’ve already implemented.
101. Idea Exchange
In 2012 over 100 client ideas were implemented in addition
to the roadmap!
102. Idea Exchange
Any user can provide comments and vote on the ideas that
would impact their needs.
103. New Features
Visit pardot.com/category/new-features or click Help >
What’s New in the application to stay updated on the latest
and greatest new feature releases and enhancements that
have been released.
104. User Forum
Visit forum.pardot.com or click Help > Forum in the
application to discuss best practices, tips, events & more
with other users.
106. Blog
Visit pardot.com/blog to subscribe to our blog where we
post tips, links, infographics, and tools for Pardot users
and B2B marketers. Sign up to receive new posts by
email.
108. Thank You!
You have now successfully completed this
course. Please take a minute to fill out an
evaluation of your course experience. You
can find it on the Connections app!
Don’t have the app? Ask your instructor for a paper evaluation.