2. Introduction
Location-based technologies are being used in different
industries, from retail to shopping malls, events, airports,
stadiums, smart cities, tourism sectors, among others.
MOCA’s solution delivers added value for any company interested
in better understand customer behaviour, which increases the
chance of anticipating their needs, encouraging more loyalty,
enhancing customer experience and increasing revenue.
“The possibilities of collecting data from different sources (mobile devices,
Bluetooth sensors, geo-location and other systems) and processing it to
improve customer knowledge are endless. MOCA offers an innovative solution
placing Big Data technology at the service of mobile marketing.”
María Fernanda Gonzalez, CEO of MOCA
3. About MOCA
MOCA is an award-winning platform that enables the delivery of just-in-time personalized
communications based on customer location and profile. MOCA platform uses machine learning
algorithms to get in-depth data analysis on user behavior, helping companies to increase revenue and
enhance the customer experience.
4. MOCA
Machine Learning Backend
Brand Content
Context, Time, Location
Personalized
Recommendations
(Web & App)
User profiles, stores, frequency,
sessions, dwell time, etc
(Web & App)
How does MOCA work?
How does MOCA work?
5. Solutions
ATTRACT
Drive awareness and traffic to your
store or venue by providing
context-aware communications
(push notifications and geo-fencing).
ENGAGE
Enhance the customer experience
by delivering just-in-time
personalized proximity
communications.
ANALYZE
Get a full 360º view of consumer
data to optimize flow and services.
Discover shopping patterns and
trends.
PERSONALIZE
Learn customer profile and interest
to identify consumers who might be
interested in a specific store or
brand promotion.
MOCA brings big data to location-based mobile engagement
6. ATTRACT
DRIVE AWARENESS
Set up geofences for outdoors and provide
engaging messages based on customer
behavior and preferences. It includes: alerts
for upcoming events, special offers, flash
sales, purchase reminders, etc.
Drive awareness and traffic to your store or
venue by providing context-aware
communications.
LOCATION INSIGHTS
GEOFENCING
7. ENGAGE
ENHANCE CUSTOMER EXPERIENCE
Enhance the customer experience by delivering
just-in-time personalized proximity communications.
Include proximity triggers in your marketing strategies
to engage your audience and get more conversions.
Keep consumers informed about products, services,
and current special offers.
ENGAGEMENT ANALYTICS
BEACONS
PROXIMITY CAMPAIGNS
PROXIMITY CAMPAIGNS
8. ANALYZE
MAKE DATA-DRIVEN DECISIONS
Get a full 360º view of consumer data to optimize
staff and discover behavior patterns and trends.
Discover new commercial opportunities and refine
and redirect your business strategy.
Provide better products and services to your
customers with location-based audience analytics.
LOCATION-BASED AUDIENCE ANALYTICS
INDOOR HEATMAPS
9. PERSONALIZE
CONVERT VISITORS INTO ACTIVE USERS
Learn customer profile and interest to identify
consumers who might be interested in a specific
store/event location or brand promotion.
MOCA uses retailer online data, in-store data, app
data, location information and machine learning
algorithms to display personalized
recommendations and predict how consumers will
respond to marketing strategies.
10. MOCA Benefits
Everything you need to turn your mobile app into a powerful engagement tool.
Engage customers with just in-time
location-based communications
Segment your target based on
customer behavior and location
360º view of customer data to
make data-driven decisions
Drive traffic to your store/event and
get more conversions
Convert visitors into active users with
personalized recommendations
Increase revenue and maximize
profitability with marketing automation
11. Goals
For the Mobile World Congress event organizers set two primary goals:
u Enhance attendees experience during the event
u Increase commercial value and improve future events
Solution
MOCA introduced three new services which were used in the GSMA official
mobile app and website: proximity kits to monetize and drive traffic to
premium exhibitor stands; a recommendation system to learn attendees
interests and enhance networking; and online-offline tagging to discover
visitor interests in the physical world and retarget them with mobile
campaigns.
Case Study: How MOCA transformed Mobile
Experience at MWC16
Results
460%
more engagement than
standard event apps
51%
7x
higher mobile
conversions than the
industry average
click through rate for
proximity-driven
premium campaigns
12. Why MOCA?
The MOCA SDK includes proprietary algorithms that use data to answer business questions that
existing technologies are not able to do.
Enterprise-ready scalable cloud platform
Customer segmentation based on machine learning algorithms
Online – offline context-aware campaigns
Cross-channel integration (CMS/CRM/ERP/DIGITAL SIGNAGE)
360º view of customer data using one single SDK
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13. Partners & Customers
We have been helping companies to drive revenue with science and technology
14. “A focused solution to drive next-generation micro-location
marketing, this creates new value by meshing mobility and cloud
technologies to deliver benefits to all kinds of users.”
- GSMA
BEST MOBILE CLOUD SERVICE 2016
15. Follow us
Contact us
o Have any questions about proximity and gelocation solutions ?
o Would you like a free demo?
o Shoot us a question and we'll get back to you within 48 hours!
contact@mocaplatform.com
VISIT MOCA
