Tips and tricks on how to get the most out of LinkedIn, from profile optimisation to connection strategy

1. September 2017
How to win business with
LinkedIn
Jonny Ross
@jrc_agency #thrive17

2. jrc.agency | @jrc_agency /jrc.agency
On Site
Welcome

3. jrc.agency | @jrc_agency /jrc.agency
Introductions

4. jrc.agency | @jrc_agency /jrc.agency
Why I use LinkedIn
• Business development and opportunity
generation.
• Because it’s where the people are.
• Convenient tool to make and manage connections.
• Handy way for me to stay in touch with my
network
• Increases my knowledge.
• Improves my search engine optimisation.
• Oh I get 30% of my business from it!!
Why I use LinkedIn

5. jrc.agency | @jrc_agency /jrc.agency
Optimising your profile
• Make sure your public profile setting is set to full view.
• Include everything you do in your profile – plus your past companies, your
education, and activities.
• Give your profile a custom URL (your name)
• From this: http://www.linkedin.com/profile/view?id=34305911
• To this: http://uk.linkedin.com/in/jonnyross
ttp://www.linkedin.com/profile/view?id=34305911 ://uk.linkedin.com/in/jonnyross
• Include the link to your profile in your e-mail signature.
• Link to your website and blog for enhanced SEO.
Optimising your profile

6. jrc.agency | @jrc_agency /jrc.agency
Optimising your profile
• Link to your websites for enhanced SEO.
• Three quality backlinks.

7. jrc.agency | @jrc_agency /jrc.agency

8. jrc.agency | @jrc_agency /jrc.agency

9. jrc.agency | @jrc_agency /jrc.agency

10. jrc.agency | @jrc_agency /jrc.agency

11. jrc.agency | @jrc_agency /jrc.agency

12. jrc.agency | @jrc_agency /jrc.agency

13. jrc.agency | @jrc_agency /jrc.agency

14. jrc.agency | @jrc_agency /jrc.agency

15. jrc.agency | @jrc_agency /jrc.agency

16. jrc.agency | @jrc_agency /jrc.agency

17. jrc.agency | @jrc_agency /jrc.agency

18. jrc.agency | @jrc_agency /jrc.agency

19. jrc.agency | @jrc_agency /jrc.agency

20. jrc.agency | @jrc_agency /jrc.agency

21. jrc.agency | @jrc_agency /jrc.agency

22. jrc.agency | @jrc_agency /jrc.agency
What LinkedIn describes as your ‘Network’
Connections of the Connections of your Connections
Your Connections
Connections of your Connections
}
Your network

23. jrc.agency | @jrc_agency /jrc.agency
Winning business from LinkedIn
• Joined groups
• Got involved
• Networked
• 30% of my
business now
comes from this
group
Winning business on LinkedIn

24. jrc.agency | @jrc_agency /jrc.agency
LinkedIn
• Powerful
search
engine
• Keywords
in profile
• Strategic
searches
for sales

25. jrc.agency | @jrc_agency /jrc.agency

26. jrc.agency | @jrc_agency /jrc.agency

27. jrc.agency | @jrc_agency /jrc.agency

28. jrc.agency | @jrc_agency /jrc.agency
To be found – 100% complete; Summary
• Your industry and location
• An up-to-date current position/job
• (with a description)
• Two past positions
• Your education
• Your skills (min 3)
• Photo
• At least 50 connections
To be found – 100% complete

29. jrc.agency | @jrc_agency /jrc.agency
How to increase your network
•Same group
•Common interests
•Common connections
How to increase your network

30. jrc.agency | @jrc_agency /jrc.agency

31. jrc.agency | @jrc_agency /jrc.agency

32. jrc.agency | @jrc_agency /jrc.agency
Through groups
Through Groups

33. jrc.agency | @jrc_agency /jrc.agency

34. jrc.agency | @jrc_agency /jrc.agency
ontacts via Companies
Make contacts via companies

35. jrc.agency | @jrc_agency /jrc.agency
Exporting contacts
Export contacts

36. jrc.agency | @jrc_agency /jrc.agency
Recommendations/Endorsements• Accessed via a direct link on your profile
and links under each of your previous
roles or activities.
• Useful because they engender trust.
• Excellent for improving SEO
Recommendations

37. jrc.agency | @jrc_agency /jrc.agency
Opportunities
Opportunities

38. jrc.agency | @jrc_agency /jrc.agency

39. jrc.agency | @jrc_agency /jrc.agency

40. jrc.agency | @jrc_agency /jrc.agency

41. jrc.agency | @jrc_agency /jrc.agency

42. jrc.agency | @jrc_agency /jrc.agency

43. jrc.agency | @jrc_agency /jrc.agency

44. jrc.agency | @jrc_agency /jrc.agency

45. jrc.agency | @jrc_agency /jrc.agency
Groups
•How to find the right group
•Email Settings
•Promotions
•Search
•Members
•How to get the most out of them
•Listen
•Add Value
Groups

46. jrc.agency | @jrc_agency /jrc.agency
Company Pages
•Great for SEO
•Great to get onto peoples
homepages
Company Pages

47. jrc.agency | @jrc_agency /jrc.agency
To win business …
• 100% complete LinkedIn profile
• Keywords to be found in searches
• Build relationships
• Use LinkedIn to support targeted sales
• Be yourself as you would offline
• Be useful pass on information, help people
• Become a trusted contributor in groups
To win business

48. jrc.agency | @jrc_agency /jrc.agency
How we can help
• Digital Strategy & Campaigns
• Web design
• Training & Consultancy
• Paid & SEO
• Advertising
• Social & Email
• Content & PR
Next events
• 1-day digital marketing masterclass 8th November
• Monitoring & Measuring / Google analytics 12th
December

49. jrc.agency | @jrc_agency /jrc.agency
Today
• Have a drink on us
• Discuss your business with us
• Get a copy of these slides

50. Visit our blog: jrc.agency/blog
Follow us on Twitter: @jrc_agency
Send us an email: info@jrc.agency
Next steps...?