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PR Your Way to
Better Digital Health
@amyrosenberg #SwivelNow
What is PR?
#SwivelNow@amyrosenberg
Why
should
digital
marketers
care?
@amyrosenberg #SwivelNow
Check your best
links
#SwivelNow@amyrosenberg
Today we’ll cover
❏Digitizing PR in general
❏Digitizing the media list
❏Finding story ideas with Google
❏Thought leadership
❏Podcasts
#SwivelNow@amyrosenberg
Today we’ll cover
#SwivelNow@amyrosenberg
❏Trade Shows & Events
❏Tying it all together
❏Planning
❏Reporting
❏Repurposing
❏Questions?
Adding to the PR’s job description
#SwivelNow@amyrosenberg
Adding to the PR’s job description
❏Placements
@amyrosenberg #SwivelNow
Adding to the PR’s job description
❏Placements
❏Web coverage
@amyrosenberg #SwivelNow
Adding to the PR’s job description
❏Placements
❏Web coverage
❏Links
@amyrosenberg #SwivelNow
PR or SEO it Up!
#SwivelNow@amyrosenberg
The media list
#SwivelNow@amyrosenberg
Evaluate the Website
The media list
#SwivelNow@amyrosenberg
The media list
@amyrosenberg #SwivelNow
Evaluate the Link
Add link opportunities to evaluation
#SwivelNow@amyrosenberg
Build your
media
database
#SwivelNow@amyrosenberg
Google
News for
story ideas
#SwivelNow@amyrosenberg
Google Alerts
#SwivelNow@amyrosenberg
Google Analytics
• Rankings
• Traffic
• Leads
• Inbound Calls
• Social Engagement
• Sales
#SwivelNow@amyrosenberg@amyrosenberg
Thought Leadership
#SwivelNow@amyrosenberg
Maximize = Repurpose Content
@amyrosenberg #SwivelNow
image via@jsolly of @AkvileDeFazio @swivelnow
Podcasts
#SwivelNow@amyrosenberg
Podcasts
Maximize = Drive Content Marketing
@amyrosenberg #SwivelNow
Trade Shows
#SwivelNow@amyrosenberg
#SwivelNow@amyrosenberg
Events
Tying it all together—Planning
#SwivelNow@amyrosenberg
Tying It All Together: Sharing is Caring
#SwivelNow@amyrosenberg
photo credit John Trainor via Flickr by CC 2.0
That’s it! But you are never done...
#SwivelNow@amyrosenberg
Only One
Takeaway
#SwivelNow@amyrosenberg
PR Talk Podcast
Questions?
Presentation images from Unsplash
#SwivelNow@amyrosenberg

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