Facebook for online loyalty. How can you use Facebook to increase loyalty 9o Internet & e-business online innovation Forum

1. FACEBOOK FOR
ONLINE LOYALTY
Tasos Veliadis - socialab.gr

2. O AM
WH
I?

3. I have been working in social media
marketing for big brands for 6 years
in Europe. !
!
With my team, we’ve created more
than 500 campaigns for more than 40
Global and local Brands. !
!
I am now the Business Unit Director
at socialab, a prominent Digital
Agency in Greece, and in my free
time I like to write about social media
and digital strategy. !
Tasos Veliadis

4. NO MORE SPAM!
LET’S START!

5. MANAGING EXPECTATIONS
!
!
I only have 10 minutes. That is not
enough time to change the world, but
it might be enough to talk about
Loyalty through Facebook. !
If you have any questions send me a
message to veliadis@socialab.gr or
@tasosveliadis!

6. INCREASE LOYALTY=
+
Existing customers
Bla bla bla bla!

7. NE
FLI
OF
Starbucks.
Driving loyalty through Free WI-Fi and card benefits !

8. IN E
NL
O
Linkedin’s extremely smart personalization
Linkedin is extremely smart in creating personal relevant
messages that are worth sharing!!

9. OOK
AC E B
SE F
WE U YALT Y
C AN
SE LO
HOW
CREA
O IN
T

10. 7
WAYS TO INCREASE
FANS LOYALTY

11. ST
1
DRIVE
DISCUSSION

12. nd
2
REWARD

13. RD
3
GAMIFY

14. TH
4
EXCLUSIVITY

15. TH
5
CURATING
CONTENT

16. TH
6
FEATURE
MEMBERS

17. TH
7
INVOLVE FANS IN
YOUR BUSINESS

18. SEE A
LET’S
DY!
E STU
C AS

19. GREAT CLIENT + STRATEGY +
FACEBOOK
= WOMM + LOYALTY

20. SHARING EXPERIENCE
ACTIVATION

21. THE
ULTS
RES

22. 132
ants
rticip
Pa
37% b
oo
Per
00+
€2,0
ked ag
ain
tion
erva
Res

23. STAY CONNECTED WITH TASOS
Facebook.com/tasosvel
@tasosveliadis
Suit.gr
veliadis@socialab.gr

24. THANK YOU!
Tasos Veliadis socialab.gr