S.E.X.Y Content Tips for Startups. Our presentation at Found.ation. Start-ups and Facebook engagement. SΕΧΥ content tips for a successful Facebook campaign. How to create Facebook content and Facebook activations , that will increase fan engagement and will maximize the results of your actions, in order to promote your Start-up via social media.

1. S.E.X.Y CONTENT TIPS
FOR STARTUPS
Tasos Veliadis - socialab.gr

2. O AM
WH
I?

3. I am working in social media
marketing for big brands for 6 years
in Europe. !
!
With my team, we’ve created more
than 500 campaigns for more than 40
Global and local Brands. !
!
I am now the Business Unit Director
at socialab, a prominent Digital
Agency in Greece, and in my free
time I like writing about social media
strategy and digital strategy. !
Tasos Veliadis

4. MANAGING EXPECTATIONS
!
!
I only have one hour. That is not
enough time to change the world, but
it might be enough to talk about social
Content. !
If you have any questions send me a
message to veliadis@socialab.gr or
@tasosveliadis!

5. NO MORE SPAM!
LET’S START!

6. SO WE HAVE A STARTUP!

7. G
AL!
IR
OV
We want our STARTUP to GO VIRAL

8. BUT??

9. AL M
TION
ADI
1.TR
TING
RKE
A
But traditional marketing doesn’t work!

10. It
doesn’t
work
because
consumers
have
more
choices
and
less
6me

11. It
doesn’t
work
because
Startups
don’t
have
the
money!

12. SO??

13. TENT
CON
We have to find ways to differentiate by creating Content…!

14. ONLY CONTENT?

15. YES!! BUT….

16. ENT
ONT
.Y C
S.E.X
S(mart) E(ngaging) X(citing) Y(ours)

17. S
S.E.XY CONTENT
RT)
(MA

18. ST
1
ALIGN CONTENT WITH
SOCIAL MEDIA METRICS

19. 4
Social
Media
Goals
1. Generate
Traffic
2. Increase
Fans
3. Generate
Interac6ons
4. Generate
Revenue

20. nd
2
LEARN FROM
THE BIG PLAYERS

21. Small
business
can
learn
valuable
lessons
from
the
big
brand
Approach.
1. Find
where
your
costumers
talk
2. Create
content
that
people
want
to
talk
about
3. Use
monitoring
tools
to
listen

23. RD
3
CONCENTRATE ON YOUR
DAILY UPDATES

24. Daily
Posts
You
don’t
have
to
post
many
6mes
per
day.
Once
is
Enough,
but
you
have
to
find
the
perfect
6me
to
engage
more
fans.

25. via
socialbakers.com

26. TH
4
LOOK TO THE FUTURE
OF SOCIAL MEDIA

27. Generate
leads
We
are
on
Facebook,
Youtube,
Instagram,
TwiSer
etc…
but
we
have
to
generate
leads!!
We
have
to
understand
our
costumers
and
take
their
emails
through
lead
genera6on
programs.

28. LANES
BLOGGER
SPOT

29. TH
5
MAKE YOUR BLOG
MOBILE FRIENDLY

30. Tips
to
make
your
blog
mobile
friendly
1. Give
visitors
content
they
need
2. Plan
your
layout
3. Simple
landing
Pages
4. Include
share
buSons
5. USABILITY
as
first
priority

31. E(N
S.E.XY CONTENT
N G)
AGI
G

32. ST
1
CONVERSATIONAL TONE
TO ENGAGE READERS

33. Social
media
has
changed
the
way
businesses
communicate
publicly.
The
brands
have
to
create
useful
conversa6ons
with
their
fans,
to
advice
them,
help
them
and
make
them
laugh.

34. EXAMPLES
OF
POSTS

35. nd
2
ASK YOUR
READERS/FANS

36. Ques6ons
are
a
good
example
of
engaging
content
and
have
become
a
frequent
go-­‐to
tac6c,
especially
on
pla]orms
such
as
Facebook.

37. ASK
QUESTIONS

38. RD
3
HELP YOUR FANS
BY USING #HASHTAGS

39. #Hashtags
Hashtags
is
an
easy
way
to
help
people
find
conversa6ons
related
to
something
(Product,
event,
etc).
Use
hashtags
to
make
beSer
experience
for
your
fans.

40. HASHTAGS

41. X
S.E.XY CONTENT
N G)
CITI
(

42. ST
1
CREATE CONTENT
WITH INFOGRAPHICS

43. Infographics
are
defined
as
graphic
visual
representa6ons
of
informa6on,
data
or
knowledge
intended
to
present
complex
informa6on
quickly
and
clearly
Infographics
are
shared
on
the
web,
TwiSer
and
Facebook
more
ocen
than
other
content
online.
Marketers
love
infographics
because
they
offer
an
easy
and
powerful
viral
marke6ng
tool

44. INFOGRAPHIC
FOR
LAMDA
S.A

45. nd
2
CREATE CONTENT
WITH VIDEO

46. I
am
sure
that
it’s
not
the
easiest
way
to
create
content
about
your
Startup,
but
some
6mes
it
is
the
funniest
and
the
most
engaging
way.

47. hSp://www.youtube.com/watch?v=M7FIvfx5J10

48. RS)
( OU
Y
S.E.XY CONTENT

49. ST
1
PRESENT YOUR
HUMAN SIDE

50. Photos
and
other
types
of
visual
content
are
highly
shareable
on
social
networks.
Post
photos
of
your
team,
it
helps
to
show
your
business
as
a
human
brand
and
build
rela6onships
with
your
community.

51. HUMAN
SIDE
OF
A
COMPANY

52. nd
2
CREATE UNIQUE
CONTENT

53. Split
your
content
Strategy
in
four
pillars.
1. Magne6c
Content
2. Product
Content
3. Service
Content
4. Social
Content
Then
focus
on
these
pillars
and
try
to
create
your
own
photos,
designs,
etc.
for
every
one
of
the
pillars.

54. Mass9Conversa&on
Enduring9Conversa&on
A4
e
n&
on
Bo
nd
in
g
Product
Content
Social
Content
n
&o
En
ga
ge
ic
nv
Co
Relevant9Conversa&on
en
t
Service
Content
m
Magne&c
Content
Regular9Conversa&on

55. RD
3
TALK WITH YOUR
TEAM MEMBERS

56. None
of
us
should
work
in
a
vacuum.
We
need
to
know
what’s
working
and
what
isn’t.
But
some6mes
the
people
seeing
the
analy6cs
aren’t
necessarily
the
ones
who
are
managing
the
company’s
online
presence..

57. TH
4
FIND THE PERFECT
IMAGE

58. With
all
the
aSen6on
that
images
receive
on
social
media,
it
stands
to
reason
that
businesses
will
be
on
the
lookout
for
interes6ng
visuals.
So
you
have
to
look
at
all
the
image
banks
to
find
great
visuals

59. IMAGE
BANKS

60. IMAGE
BANKS

61. STAY CONNECTED WITH TASOS
Facebook.com/tasosvel
@tasosveliadis
Suit.gr
veliadis@socialab.gr
23

62. THANK YOU!
Tasos Veliadis socialab.gr