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Case Study Presentation on Reliance Jio
- 1. Reliance JIO Revolution orDisruption? “Where there is data smoke, there is business fire.” — Thomas Redman Presented by Aashish Bende PRN - 19020541003
- 2. Jio’s Blue OceanStrategy Eliminate Older Technologies – Dialer Tones Call Roaming Co – axial cable Reduce Tariff Rates Latency SIM Activation time Raise Video Quality Voice Quality Data Speed Create Subscriber Base New Technology -VoLTE ERRC Data • Data is the new oil, targeted the data segment instead of voice segment • Invested 2.5 Lakh Cr. In 4G VoLTE Customer Base • Initially only 10% people were using internet on their smart phones • Targeted this segment and gained customer base, today Jio has 331.3 million subscribers Growth hack Model • Acquisition of customer by low tariff rates • Activation of the SIM cards within 15 minutes, earlier it took 24hours. • Retention of customers by keeping tariffs very low • Referral from customer to customer, snowball strategy • Losing the revenue initially but generating it after gaining sufficient customer base
- 3. 4G Technology Very High Speedand Low Latency Use of IPv6 and IP based mobile system Ad-Hoc Networking High Security and Quality of Service Applications 1. Healthcare Sector 2. Autonomous Vehicles 3. Supply chain management Use of Encryption and Optical Fiber 4G LTE uses signals are highly encrypted and hence provide better security and it uses optical fiber as mode of transmission, which ensures quality of services due to low data loss SAN – Survivable Ad-Hoc Network This might disrupt the whole internet as it will work on the mesh technology, still in test Voice over Internet 4G uses IPv6 protocol to accommodate more no. of devices also it has provided calling or voice over IP services hence, cutting the hassle of voice recharge. High speed up to 1Gbps 4G provides very high speed 100Mbps to 1Gbps(when the object is stationary), this is very useful in telemedicine and healthcare sector, Latency of only 50ms
- 4. Portfolio Assessment Oil andGas The Relative market share is 5.75, making the Oil and Gas sector as Reliance Cow 81% Jio Jio has gained the market aggressively in the telecom. Domain and currently holds the market share of 38%, this is its niche market 38% Retail Retail segment of reliance is growth with a rate of 12% and not far behind the market leader 8% Media Media of Reliance Industries covers only 11% market share and is far behind the market leader, this is included in the Dog category of BCG matrix 11% Business Unit Market Growth Rate Market Share Competitor’s Market Share Relative Market Share Quadrant Oil and Gas Exploration and Product 4% 81% 14% (ONGC) 5.785 Cow Retail 12% 8% 13% 0.68 ? Jio 58.32 38.7% 30.26% 1.27 ? Reliance Media Work 7.5% 11% 50% 0.22 Dog
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- 6. VRIO Analysis No datacarry forward Customer Base Resources Highly distributed Optical Fiber Network and Revenue from other Sectors High Speed High Quality of Service Low Tariffs, 0 charge for voice and SMS
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