The one-day CE-2012 conference focuses on implementing effective commercial strategies to increase revenues and profitability in the complex Indian pharmaceutical landscape. The event will cover crucial topics like commercial excellence, establishing brands, key performance indicators, innovative marketing channels like social media, the role of frontline managers, key account management, and effective market access models. Speakers include industry experts from companies like Novartis, Sanofi, and AstraZeneca who will discuss strategies and case studies. Attendees can choose between standard and premium passes, with group discounts available. The conference aims to provide practical guidance to pharmaceutical professionals on optimizing their commercial strategies.
Pharma Learning & Development, Sales Training & Social LearningAnup Soans
Top faculty from leading pharma companies will share their best practices at FFE 2015.
1. Sunder Ramachandran, Head, Sales Training, Pfizer.
2. Sai Rama Kumari, Head - Centre for Excellence, The Himalaya Drug Company.
3. Pankaj Gursahani, Director, Sales Training at Astra Zeneca.
4. Ashish Ghai, Director, Sales Training at Sanofi.
5. Jagmohan Rishi, AVP for Digital Marketing, L & D and Commercial Excellence at Wockhardt
Has Pharma Marketing Forgotten the Patient? Anup Soans
Inside this Issue:
1. Sun Rise for Indian Pharma by Prof. Vivek Hattangadi
Sun Pharma’s meteoric rise on the global stage and the man who made it happen.
2. Mergers Fail More Often than Marriages by Chandan Kumar
Mergers, like marriages, have a lot of potential for going bad unless both parties make a concerted effort to allay the other’s fears.
3. Dermato-Cosmetology Gets a Face-lift by K. Hariram
Using Empathy, Focus and Imputation to deliver value and to delight your customers.
4. Sound out on Social Media! - Special Feature
Voice your opinion on matters concerning your career and profession on Facebook, Twitter and LinkedIn.
5. Has Pharma Marketing Forgotten the Patient? by Salil Kallianpur
Pharma marketeers will only deliver real value when the patient is at the center of every promotional effort and decision.
6. Difference between OTC & Prescription Marketing by Kumud Kandpal
A Knowledge for the Medical Rep Series.
Pharma Learning & Development, Sales Training & Social LearningAnup Soans
Top faculty from leading pharma companies will share their best practices at FFE 2015.
1. Sunder Ramachandran, Head, Sales Training, Pfizer.
2. Sai Rama Kumari, Head - Centre for Excellence, The Himalaya Drug Company.
3. Pankaj Gursahani, Director, Sales Training at Astra Zeneca.
4. Ashish Ghai, Director, Sales Training at Sanofi.
5. Jagmohan Rishi, AVP for Digital Marketing, L & D and Commercial Excellence at Wockhardt
Has Pharma Marketing Forgotten the Patient? Anup Soans
Inside this Issue:
1. Sun Rise for Indian Pharma by Prof. Vivek Hattangadi
Sun Pharma’s meteoric rise on the global stage and the man who made it happen.
2. Mergers Fail More Often than Marriages by Chandan Kumar
Mergers, like marriages, have a lot of potential for going bad unless both parties make a concerted effort to allay the other’s fears.
3. Dermato-Cosmetology Gets a Face-lift by K. Hariram
Using Empathy, Focus and Imputation to deliver value and to delight your customers.
4. Sound out on Social Media! - Special Feature
Voice your opinion on matters concerning your career and profession on Facebook, Twitter and LinkedIn.
5. Has Pharma Marketing Forgotten the Patient? by Salil Kallianpur
Pharma marketeers will only deliver real value when the patient is at the center of every promotional effort and decision.
6. Difference between OTC & Prescription Marketing by Kumud Kandpal
A Knowledge for the Medical Rep Series.
Project Report on 7 p's of Marketing with Special Reference to FMCG industry ...Dheeraj Agarwal
OBJECTIVES OF STUDY:
1. To know about customer perception while purchasing bath soap products.
2. To study the soap brand people use on the basis of age, occupation and income class.
3. To study the customer association with the existing brand and the reasons for switching over to another brand.
4. To study the buyer’s awareness bout HUL bath soaps and their prices and the place to purchase from.
5. To study the buyer’s awareness about the advertisement, offers and promotional techniques of HUL.
6. To know about various brands and competitors of HUL soaps.
7. To know about the performance of popular brans of different companies in the market.
8. To study what attributes motivate customers to buy a product.
9. To analyze the ranking of soap that customer gives according to their preferences.
The Measurement of Brand Awareness and Brand Perception>soumojit neogy
To measure / determine the brand image, perceptions, attitudes and behaviour of the target audience with regard to the corporate Garnier brand as well as the products and personality of the Garnier brand.
MAP of Motivation for Pharma Field ForceAnup Soans
Inside this Issue
1. Sales vs. Marketing: the Customer Doesn’t Care! by Salil Kallianpur
In the war between sales and marketing, the customer is hurt the most.
2. The Rural Healthcare Landscape in India by Soumalya Chatterjee
Serving the rural patient is an opportunity for and the responsibility of healthcare companies in India.
3. Differentiating through On-the-job Coaching by K. Hariram
Coaching is a day-to-day activity and not a one-off event.
4. Mastery, Autonomy and Purpose in Field Force Excellence by Anup Soans
MAP enables field sales people to see the big picture and use their abilities to implement strategies systematically even in the absence of oversight.
5. Free Medicines or Better Health? by Salil Kallianpur
The underlying assumption of Rahul Gandhi’s manifesto is that merely providing medicines free would help improve the health and the productivity of the nation. In isolation that is simply not true.
6. Improving the Efficiency of MRs by Dr. Aniruddha Malpani
Pharmaceutical companies need to invest in better ways of ensuring that their MRs get quality face to face time with the doctor.
7. Knowledge for the Field Force Series by Dr. Amit Dang
Oral Anti-Diabetic Agents – II
8. Book Review: Bad Pharma: How Medicine Is Broken and How We Can Fix It by Ben Goldacre reviewed by Prof. Vivek Hattangadi
Wondering How to Add Value to Your Pharma Field Force Business Meeting? Anup Soans
Include Learning & Development sessions into your regular business meeting by Anup Soans, Founder-Editor of MedicinMan (www.medicinman.net) - India’s 1st Magazine for Pharma Field Force Excellence.
developing own product- face wash- history- investors- logo and design- mission and vision- departments- distribution channels- product description- competitors- SWOT analysis- conclusion
Project Report on 7 p's of Marketing with Special Reference to FMCG industry ...Dheeraj Agarwal
OBJECTIVES OF STUDY:
1. To know about customer perception while purchasing bath soap products.
2. To study the soap brand people use on the basis of age, occupation and income class.
3. To study the customer association with the existing brand and the reasons for switching over to another brand.
4. To study the buyer’s awareness bout HUL bath soaps and their prices and the place to purchase from.
5. To study the buyer’s awareness about the advertisement, offers and promotional techniques of HUL.
6. To know about various brands and competitors of HUL soaps.
7. To know about the performance of popular brans of different companies in the market.
8. To study what attributes motivate customers to buy a product.
9. To analyze the ranking of soap that customer gives according to their preferences.
The Measurement of Brand Awareness and Brand Perception>soumojit neogy
To measure / determine the brand image, perceptions, attitudes and behaviour of the target audience with regard to the corporate Garnier brand as well as the products and personality of the Garnier brand.
MAP of Motivation for Pharma Field ForceAnup Soans
Inside this Issue
1. Sales vs. Marketing: the Customer Doesn’t Care! by Salil Kallianpur
In the war between sales and marketing, the customer is hurt the most.
2. The Rural Healthcare Landscape in India by Soumalya Chatterjee
Serving the rural patient is an opportunity for and the responsibility of healthcare companies in India.
3. Differentiating through On-the-job Coaching by K. Hariram
Coaching is a day-to-day activity and not a one-off event.
4. Mastery, Autonomy and Purpose in Field Force Excellence by Anup Soans
MAP enables field sales people to see the big picture and use their abilities to implement strategies systematically even in the absence of oversight.
5. Free Medicines or Better Health? by Salil Kallianpur
The underlying assumption of Rahul Gandhi’s manifesto is that merely providing medicines free would help improve the health and the productivity of the nation. In isolation that is simply not true.
6. Improving the Efficiency of MRs by Dr. Aniruddha Malpani
Pharmaceutical companies need to invest in better ways of ensuring that their MRs get quality face to face time with the doctor.
7. Knowledge for the Field Force Series by Dr. Amit Dang
Oral Anti-Diabetic Agents – II
8. Book Review: Bad Pharma: How Medicine Is Broken and How We Can Fix It by Ben Goldacre reviewed by Prof. Vivek Hattangadi
Wondering How to Add Value to Your Pharma Field Force Business Meeting? Anup Soans
Include Learning & Development sessions into your regular business meeting by Anup Soans, Founder-Editor of MedicinMan (www.medicinman.net) - India’s 1st Magazine for Pharma Field Force Excellence.
developing own product- face wash- history- investors- logo and design- mission and vision- departments- distribution channels- product description- competitors- SWOT analysis- conclusion
A new generation of innovative fiber and a kind of synthetic fiber made of milk casein fiber through bioengineering method with biological health care function and natural & long-lasting antibacterial effect, which has got valid certification for international ecological textile certification of Oeko-Tex Standard 100 Authentication approved it in April 2004 and has been classified into grade A project of high-new technology transformation (2). It is most comfortable, excellent water transportation and air-permeability.
‘Pharmaceuticals in India’ is a never ending discussion over its growth potential, opportunities, strengths and how your organization can capitalize on them. At the same time, it is essential to know what obstacles you will face while doing so. To dissect this exciting opportunity, here's India’s first ever conference on commercial excellence in pharma
Kodak didn’t go out of business because people stopped taking pictures. They just failed to read and acknowledge the emerging Digital Era...
.....................................................................................
Digital in Indian Pharma - Case Studies and Discussions. Be there at BrandStorm 2016 on 17th Feb - The Courtyard Marriott Mumbai.
MedicinMan August 2017 - Role of 2nd Line Manager in PharmaAnup Soans
1. Incentivizing a Patient-First Approach in Indian Pharma – interview with Annaswamy Vaidheesh
A conversation with Annaswamy Vaidheesh, Vice President, OPPI, VP, South Asia & Managing Director, India, GSK on GSKs initiatives to meet the demands of Indian pharma in the digital age while putting the patient first
2. The Indian Pharma Brand Story: From Independence to Now by Vivek Hattangadi
Vivek Hattangadi traces the story of Indian pharma branding from Independence till today through his personal and professional experiences
3. The Second-line Manager as Both Actor and Architect by Sunder Ramachandran
Operational effectiveness and strategic alignment are the two KPIs for every successful second-line manager
4. To SWOT or not to SWOT by K. Hariram
Understanding the strategic intent behind SWOT analysis
The Future of the Pharmaceuticals & MedTech Industries: Interview with: Professor Brian D. Smith, Adjunct Professor, SDA Bocconi & Visiting Research Fellow, Open University Business School, a keynote speaker at the marcus evans PharmaBrand Summit 2012, on the speciation of the pharmaceutical and medtech industries.
Pharma Front-line Manager - Demand Generation or Sales Closing?Anup Soans
Too many leaders are like travel agents – they want to send people where they’ve never been. - John Maxwell.
Travel agents are terrific salesmen - they sell exotic holiday packages to gullible tourists, who discover ramshackle accommodation and poor amenities to their disappointment.
Once the payment is made, the travel agent is often unhelpful and the tourist is left to his own devices to discover the destination through his own efforts.
Indian Pharma sales team leaders (FLMs) are often like travel agents - directing their field force to achieve sales targets, they themselves have no clue about. Instead they should be like veteran tour guides who take people along with them to places, they know thoroughly.
Pharma field sales work is a really long journey of discovery - a tough one at that; full of hurdles, challenges and disappointments. The results are often not commensurate with efforts and without the expertise of FLMs, medical reps can give up quickly or become cynical. But for those who persist and learn how the business works, pharma sales is a rewarding career.
The single most important factor in making this journey worthwhile is the FLM’s character (to build trust) and his competence (to solve problems). Character and competence together will determine the quality of FLM’s relationship with his team of medical reps and their ability to generate demand for their brands.
MedicinMan CEO Roundtable 2021 is here... Saturday, Feb 27thAnup Soans
Covid-19 has hugely affected the modes of interaction between physicians and pharma Sales Force.
As of February 2021, most pharma companies in India re-started their F2F visits even though most corporate hospitals have restricted access to salesforce
What is keeping most CEOs awake – How to respond to customer expectations and adjust the content and format accordingly.
How to track complexities of implementation of a new model into marketing & sales teams.
Many research reports have indicated that a hybrid (mixed model) that includes face to face and digital interactions are favoured by most respondent Physicians.
The other challenge is the need to change the outdated traditional digital model, which is overused and creates digital noise into an innovative interactive model.
Register Now: https://lnkd.in/gmJK8et
Essential Elements of a Digital Strategy for the Launch of a New Product Anup Soans
Inside this Issue
1. Revive Pride in the Professions by K. Hariram
Less talk and more action is needed to attract, nurture and retain talent in pharma sales.
2. Ask an Expert: What are the Essential Elements of a Digital Strategy for the Launch of a New Product by Salil Kallianpur
3. Indian Pharma’s Image Problem by Noumaan Quereshi
Doctors are not pharma’s only customers and pharma needs to reach out to the broader community of stakeholders and win their trust.
4. Performance – the Unknown Creature by Hanno Wolfram
Performance KPIs need to be well-defined and unambiguous or else they lose their power to drive outcomes and affect change
5. Prof. Hattangadi’s Fantastic Journey in Pharma Brand Management interview with MedicinMan
Prof. Vivek Hattangadi’s incredible journey from cycle-cart salesman to to an author, professor and industry mentor
6. Dear MedicinMan
Answers to your queries on career and work-related issues answered by MedicinMan’s expert panel
7. Seen on Facebook
Interesting discussions on the social media
8. 9 Talent Management Challenges by K. Hariram
Brief from the 2014 OPPI Summit on “Attracting, Developing and Retaining Talent”
9. Tête-à-tête with Ameesh Masurekar at the Marketing Excellence Awards Ceremony 2014
Ameesh spoke to MedicinMan on the sidelines of the Awards and shared his thoughts on the awards and the future of the industry
Reputation: How It Is Built and Maintained, and The Role of PRMSL
Businesses are becoming increasingly conscious of the importance of corporate reputation. They have found that it is customers’ perception of a company that drives purchases. It is also what attracts talent and assures partners that they are doing business with somebody they can trust. Ultimately, it is not just the end users that corporations are looking to impress; they are striving to connect with all stakeholders, which include employees, vendors, the community and the government.
MSLGROUP in India and Eikona PR Measurement today announced the launch of their co-authored report, ‘Reputation: How It Is Built and Maintained, and The Role of PR’ which analyses the growing importance of reputation management and its impact on the PR industry.
Reputation: How it is built and maintained, and the role of PR - A report by ...Ashraf Engineer
Businesses are getting increasingly conscious of the power of reputation. It is customers’ perception of a company that drives purchases. It is also what attracts talent and assures partners that they are doing business with somebody they can trust.
So, it’s not just the end users that corporations are looking to impress; they are striving to connect with all stakeholders, which include employees, vendors, the community and the government.
For the public relations (PR) industry, this is a unique opportunity. Its scope is widening from the narrow media relations space to leading the overall brand building and maintainance function. It is now up to the PR industry to evolve from second fiddle to advertising to the leader in the marketing communications ecosystem.
MSLGROUP in India's latest report, co-authored with Eikona PR Measurement, analyses the growing importance of reputation management and its impact on the PR industry.
Some of the points the report makes:
• Reputation is an intangible asset, but its effects are real. It is an invisible, yet powerful influence that can help or hinder a company as it strives to meet its objectives.
• From credit terms to employee retention, reputation has a serious impact.
Reputation management report msl group and eikona pr measurementVikram Kharvi
MSLGROUP in India and Eikona PR Measurement release the executive report – ‘Reputation: How it is built and maintained and the role of PR’
MSL India and Eikona PR Measurement had recently launched a co-authored report titled, ‘Reputation: How it is built and maintained and the role of PR’.
The report analyses the growing importance of reputation management and its impact on the PR industry. Some of the points the report makes:
• Corporate reputations are the sum total of the beliefs held by individuals about companies’ past actions and future potential. It is stakeholders’ collective actions and sentiments – whether to purchase a product, buy shares of the company’s stock, or recommend the company to others – that determine every company’s ability to stay in business.
• Reputation is an intangible asset, but its effects are real. Indeed, reputation is acting on companies all the time — an invisible yet powerful influence that can either help or hinder a company as it strives to meet its objectives.
• From credit terms to employee retention, reputation can have a serious impact. Like gravitational pull, reputation makes it easier or more difficult for your company to get where it needs to go.
Normally, most product categories’ presence in the annual advertising calendar does not exceed four months. On the other hand, PR support for the same products stretches to at least eight months of the calendar, which is a unique opportunity for the PR industry. Its scope is widening from the narrow media relations space to leading the overall brand building and maintenance function. It is now up to the PR industry to evolve from being second fiddle to advertising and corporate communications to becoming the leader in the marketing communications ecosystem.
In India, we are already seeing movement on this. Many corporations are working communications objectives into CEOs’ and other key spokespersons’ key result areas. Corporate communications executives are spending more time with CEOs and MDs. PR is increasingly being acknowledged as a brand-builder on par with other tools.
Jaideep Shergill, CEO, MSLGROUP India, said: “Communicators are calling this the ‘Reputation Economy’, and rightly so. Reputation management could be the fuel for your business’ growth. Through this report, we wish to highlight the importance of reputation on the long-term future of businesses and also that the PR industry in India is uniquely geared to provide the strategic thinking required to build and maintain corporate reputation.”
KOL Relationship Management in Pharma & Devices - Workshop HighlightsAnup Soans
Inside this Issue:
1. Sales Managers: Avoiding Irrelevance in Joint Field Work by K. Hariram
How to ensure that joint field work adds real value to the MR’s daily routine
2. Social Network Analysis for KOL Discovery by Salil Kallianpur
Identifying KOLs through their influence on the social network they are a part of
3. The Art and Science of KOL Management by Dr. Viraj Suvarna
Deep-dive into the art and science of identifying, selecting and engaging KOLs
4. A CEO’s perspective on KOL Management by K. Hariram
Identifying KOLs based on long-term strategy, not short term goals
5. Special Feature: How to Train Your Reps by Prof. Vivek Hattangadi
Applying Cognitive Load Theory to make training effective for your medical reps
6. No Admission! by Rakesh Tiwari
Why Reps are increasingly finding it difficult to get a foothold in the Doctor’s clinic
7. Snippets from a Pharma Field Force Veteran by Anirudha Sengupta
A veteran shares his experiences and insights on pharma sales
8. Uncertainties in Pharmaceutical Distribution Channel with Reference to Availability of New Products
Pharmaleaders attempt is to recognize and celebrate science and innovation in the pharmaceutical, biotechnology, lifescience & healthcare industry. At the celebration day of the Awards, Companies, Academics, Partners, Government and Delegates get a glimpse of Pharmaleaders’s ongoing research and a walk through of the Network 7 Media Group ’s most recent innovations in the complex field of understanding & analyzing genes of the healthcare industry as Pharmaleaders feel that “no one understands the returning the smiles to the achievers they deserve most”
“Regarding the 2014, the 7th Annual Pharmaceutical Leadership Summit & Pharmaleaders Business Leadership Awards 2014, we have been honoring outstanding scientific contributions for more than a decade and are privileged to recognize the work of accomplished leaders “As a true friend, philosopher & guide, we are deeply committed to creating a more sustainable future through scientific research and we will continue to support visionary pharma leaders as they strive to advance our understanding in all fields of the pharmaceutical & healthcare industry. “The Pharmaceutical Leadership & Pharmaleaders Business Leadership Awards” was first bestowed in India in 19991 In order to reflect the increasingly global nature of the awards, it was then revaluated & reshaped in more credible formats in the year 2008 & since than these awards serve as a benchmark of innovation.
Pharmaleaders attempt is to recognize and celebrate science and innovation in the pharmaceutical, biotechnology, lifescience & healthcare industry. At the celebration day of the Awards, Companies, Academics, Partners, Government and Delegates get a glimpse of Pharmaleaders’s ongoing research and a walk through of the Network 7 Media Group ’s most recent innovations in the complex field of understanding & analyzing genes of the healthcare industry as Pharmaleaders feel that “no one understands the returning the smiles to the achievers they deserve most”
“Regarding the 2014, the 7th Annual Pharmaceutical Leadership Summit & Pharmaleaders Business Leadership Awards 2014, we have been honoring outstanding scientific contributions for more than a decade and are privileged to recognize the work of accomplished leaders “As a true friend, philosopher & guide, we are deeply committed to creating a more sustainable future through scientific research and we will continue to support visionary pharma leaders as they strive to advance our understanding in all fields of the pharmaceutical & healthcare industry. “The Pharmaceutical Leadership & Pharmaleaders Business Leadership Awards” was first bestowed in India in 19991 In order to reflect the increasingly global nature of the awards, it was then revaluated & reshaped in more credible formats in the year 2008 & since than these awards serve as a benchmark of innovation.
Pharmaleaders attempt is to recognize and celebrate science and innovation in the pharmaceutical, biotechnology, lifescience & healthcare industry. At the celebration day of the Awards, Companies, Academics, Partners, Government and Delegates get a glimpse of Pharmaleaders’s ongoing research and a walk through of the Network 7 Media Group ’s most recent innovations in the complex field of understanding & analyzing genes of the healthcare industry as Pharmaleaders feel that “no one understands the returning the smiles to the achievers they deserve most”
“Regarding the 2014, the 7th Annual Pharmaceutical Leadership Summit & Pharmaleaders Business Leadership Awards 2014, we have been honoring outstanding scientific contributions for more than a decade and are privileged to recognize the work of accomplished leaders “As a true friend, philosopher & guide, we are deeply committed to creating a more sustainable future through scientific research and we will continue to support visionary pharma leaders as they strive to advance our understanding in all fields of the pharmaceutical & healthcare industry. “The Pharmaceutical Leadership & Pharmaleaders Business Leadership Awards” was first bestowed in India in 19991 In order to reflect the increasingly global nature of the awards, it was then revaluated & reshaped in more credible formats in the year 2008 & since than these awards serve as a benchmark of innovation.
The Argumentative Indian Pharma Manager by Prof Vivek Hattangadi
Cein2012 One Day Final
1.
2. Event at a glance...
CE- 2012 is a one day action packed conference
Dr. Ajit Dangi- (Former Director
focusing on implementing effective commercial General of OPPI), President and
strategies that are necessary to increase revenues CEO of Danssen Consulting
and profitability in the complex Indian landscape
of today.
‘Pharmaceuticals in India’ is a never ending discus- Deep Bhandari– GM Sales &
Marketing Service Organization ( Commercial
n
Effectiveness i 012
sion over its growth potential, opportunities, MSO) at Novartis India Limited
strengths and how your organization can capitalize
on them. At the same time, it is essential to know
2
harma (India)
what obstacles you will face while doing so.
P
Anindya Chowdhary - Sr Di-
rector, Head - Consumer Health-
At CE- 2012 we will aim at covering most of the care Business - India at Sanofi
crucial topics that are timely today!
Highlights: S. Vardarajan - Associate Di-
Dr. Ajit Dangi will share his model on com- rector– Head of Commercial Ex-
cellence and PMO at Merck The only conference on
mercial excellence– DIVA (Differentiation,
Innovation and Value Addition)
commercial excellence!
An exclusive panel to discuss commercial Amlesh Ranjan -
excellence KPIs to be considered as key Associate Director at D ate : Au gu s t 4 th ,
growth drivers Sanofi
Explore the new role of an FLM T im e : 8 :3 0 am to
Learn about the increasingly popular Key 5 :3 0 p m
Account Management and how it works Manoj Kumar - Head, Market-
ing, Global Central Marketing,
Uncover the various market access models
AstraZeneca- Branded Generics Hotel Courtyard Marriott, Andheri-
for Indian Pharma
(E)
Organized by Deepak Arora - Global Associ- Landmark: Opp Sangam cinemas,
ate Brand Director at Novartis Andheri Kurla road, Mumbai
Pharma Search Conventions Healthcare Private Limited
Akshata Rao– Director
Chandrasekaran K. N– Con-
sultant
E: akshata@pharmasearchconventions.com
Cell: +91.9833074566
Darshan Kulkarni– Pharma Join us at the an
Attorney, The Kulkarni Law Firm exclusive panel
discussion on
Social Media
marketing!
Priti Mohile– Managing Director,
MediaMedic Communications
3. Session 1: Future landscape of the Indian Pharmaceutical market & marketing excellence
CHAIR of the conference : Priti Mohile, MD—MediaMedic Communications
Timing: 9:00 am – 9:40 am
Explore the key drivers impacting your company’s business in this fast paced pharma environment
Boom in healthcare: Learn about the growing opportunities with healthcare transformation
Capitalize on the growth opportunities with the rise in specialty drugs. Speciality requires special capabilities: Do we agree?
Emergence of Biosimilars in speciality arena: Will it mitigate the rising cost?
Patient Adherence & Compliance-Challenges & Opportunities in speciality space
Speaker: Deepak Arora- Global Associate Brand Director at Novartis Healthcare
Timing: 9:40 am – 10:20 am
KEYNOTE PRESENTATION
DR. AJIT DANGI (Former Director General of OPPI), CEO and President of Danssen Consulting
Preparing India to compete and succeed in the global Pharma market:
Aligning with Global Trends in Pharmaceutical Market to make strong global footprints
Identifying Key Strategic Drivers to sustain profitable growth
Leveraging Intellectual Property as a Competitive Strategy
How DIVA (Differentiation, Innovation and Value Addition) can help Indian Pharma to move up the Value Chain
COFFEE BREAK 10:20 am – 10:50 am
Timing: 10:50 am – 11:30 am
Establishing your brand in the competitive Indian pharma environment
Know how to maximize productivity and be the “Chosen one” amidst the brand clutter
Understand the need for competitive intelligence in a challenging pharma environment
What is the right amount of brands to sell?
Speaker: Navneet Sharma, Sr. Analyst (GPS& C), Novartis Healthcare
Timing: 11:30 am – 12:10 pm
Panel: Commercial excellence KPIs to be considered as a key growth driver for your company
Benchmark your commercial strategies with competitors to analyze loopholes
Drive commercial excellence by integrating sales and marketing efforts
Learn how to manage the overlap of sales and marketing efforts
Speakers: Anindya Chowdhury- Sr Director, Head - Consumer Healthcare Business - India at Sanofi, Deep Bhandari- General Manager, (MSO)
at Novartis India Limited K. N Chandrasekaran– Consultant and Priti Mohile– MD, MediaMedic Communications
4. Timing: 12:10 am – 12:50 pm
Employing innovative marketing channels for your brand like Social Media
Emerging media and multi-channel marketing: Is this the future of Pharma?
Understand the impact of technology on healthcare
Learn about emerging media’s paving path to increased patient adherence
A Paradigm shift : Moving towards a Social healthcare platform
Panel: Dinesh Chindarkar- VP at MediaMedic Communications, Darshan Kulkarni – Pharma Attorney, The Kulkarni Law Firm
Timing: 12:50 pm – 1:30 pm
Enhance commercial effectiveness through marketing communications and programs
Identify the need to change in the growing competitive pharma environment
Understand who are the stakeholders and learn about their roles in your strategy
Marketing programs: How do we de-mystify them?
How do we measure effectiveness through marketing communications? Integrate technology in the measurement process
Speaker K. N. Chandrasekaran- Former Head of Commercial Excellence at Novartis Healthcare
LUNCH BREAK: 1:30 pm – 2: 30 pm
Session 2: Sales Effectiveness, KAM and Market Access
Timing: 2:30 pm – 3:10 pm
How do legal reforms affect sales? Get to know about FCPA, sampling and education timing
Understand why your head office is demanding marketing compliance to take top priority
What do the latest FDA rules mean for your medical representatives?
Learn what GSK is doing in the US? Will that happen in India?
Compare the OPPI rules to the proposed Indian rules
Speaker: Darshan Kulkarni – Principal Attorney, Clinician – The Kulkarni Law Firm (USA)
5. Timing: 3:10 pm – 3: 50 pm
Understand the role of a Front Line Manager
Uncover the paradigm shift of management internally
Learn the importance of goal setting and planning for a front line manager
What are the ‘on-job’ management styles?
How do we evaluate and measure the performance styles?
Speaker: S. Vardarajan – Associate Director- Head of Commercial Excellence and PMO at Merck
COFFEE BREAK: 3:50 – 4:10 pm
Timing: 4:10 pm – 4:50 pm
Understanding Key Account Management for your business
Refine your business strategy by implement an effective and suitable KAM model
Quality approach: Implement a more customer- centric model v/s a product focused one
Learn how to align the KAM model by allocating internal and external resources
Speaker: Amlesh Ranjan, Associate Director at Sanofi
Timing: 4:50 pm – 5:30 pm
Effective Market Access models for the Indian Pharma industry
Find out how much of the Indian population actually is your “brand audience”
Is market access a luxury or a necessity in today`s highly competitive and cluttered pharma industry?
Are we innovative or still using the tactics which can be defined age old?
Explore the market access models that work today!
Speaker: Manoj Kumar- Head - Marketing, Global Central Marketing Team, AstraZeneca - Branded Generics
6. Registrations
Type of pass Standard Premium*
Pharma companies Rs. 8,999 Rs. 9,999
Solutions Providers Rs. 11,999 Rs. 12,999
Consultants and Inde- Rs. 5,999 Rs. 6,999
pendent professionals
*- Premium pass includes post event material as approved by the speaker. Standard pass doesn’t include it.
Group discounts : Buy 3 passes and get the 4th one FREE!
To register, select the type of pass and reach out to Akshata Rao on the below information.
Email: akshata@pharmasearchconventions.com
Cell: +91.9833074566
Courier the cheque to Pharma Search Laboratories India Ltd. 72/73 Pharma Search House, Worli Hill Estate, Mumbai 400018