Ptcl analysis

2.  Pakistan Telecommunication Limited (PTCL) is the largest
telecommunication company in Pakistan. The company
provides telephony services to the nation and still holds the
status of backbone for country’s telecommunication
infrastructure despite arrival of a dozen other telecoms
including like Telenor and China Mobile.
 In the cellular segment, the second largest cellular provider
in Pakistan, Ufone, is also owned by PTCL. PTCL offers
mobile services under the Ufone brand to millions of
customers’ across Pakistan. The company has over 15.5
million Mobile subscribers under the name Ufone and more
than 4.8 million fixed line customers

3. Over the years, technology has changed the concept of
communication and what was thought to be a fictional only
a decade ago, has actually made its way through to our
hands today. Pakistan Telecommunication Company
Limited from the humble beginnings of posts & Telegraph
Department in 1947 and establishment of Pakistan
Telephone & Telegraph Department in 1962, to this very
day, PTCL is a story of commitment and vision.
Pursuing a progressive policy, the Government in 1991,
announced its Plans to privatize PTCL.

4. To achieve our vision by having, An organizational
environment that develops professionalism,
motivation and quality
An environment that is cost effective and quality
conscious
Services that are based on the most optimum
technology
"Quality" and "Time" conscious customer service
Increase the growth in earnings and profitability.

5. “To be the leading Information and
Communication Technology Service
Provider in the region by achieving
customer satisfaction and maximizing
shareholders' value”

6.  Core Values
◦Professional Integrity
◦Customer Satisfaction
◦Teamwork
◦Company Loyalty

7.  Organizational Structure
 Organizational structure describes the organization’s formal framework
of communication and authority.
 In PTCL president CEO is the head of major functional areas i.e. state
management, Finance, Technical, Operation, HR & Adman and corporate
affairs. So senior executive vice of these units generally reports directly
to the president.
 Organization structure of PTCL can be described as having three
components like any other organization
 Complexity
 Formalization
 Centralization

8.  The term complexity refers to the amount of differentiation in
an organization. The more division of labor there is in an
organization, the more vertical levels in the hierarchy and
more geographically dispersed the organization’s units, the
more difficult it is to coordinate people and their activities.
PRESIDENT SEVP EVP GM/CE
DIRECTOR MANAGER
ENGINEER/AE ASSISTANT CABLE
JOINTER etc.

9.  The term centralization describes where the decision
making authority is.
 In PTCL, organization decision making is highly
centralized at upper levels of management. Problems
flow up to senior executive, who decides what, should
be done.
 In some case, decentralized policy is used and decision
making is delegated to lower levels of management.
Which is not correct and creates problems in the
creation of long term value aided strategies.

10. Chain of command President & CEO
Senior executive
Vice President
Executive Vice
President
Regional
Engineer
Director (Senior
Manager)
Senior
Engineer
Managers
S.D.O/ Asst.
Engineer
Assistant
Manager
Revenue
Officer

12.  PTCL V-FONE
 UFONE
 PAKNET LIMITED
 PTCL BROADBAND
 SMART SERVICES

13. New Telephone Connections
E-BILL Payment
Digital Facilities
Voice Messaging Service: (VMS)
Broadband double speed
Broadband Wi-Fi
Broadband student package
Business Dsl

14.  Human Resource Department
 Finance and Accounts Department
 Marketing Department
 Transportation Department
 Switching Department
 Multimedia and Broadband (MM & BB) Department
 Quality Assurance Department
 Development and Special Projects Department
 Transmission Department

15.  Strengths
 Strengths are the internal factors of the organizations. It enables the
organization to choose and implement those strategies that best suites
its program.
 PTCL enjoy monopoly
 State of the Art International Gateway Exchanges & Satellite Earth
Stations
 Large earning
 Good quality international connectivity
 Government support
 Competitors still depend on PTCL network either directly or indirectly
 PTCL (Ufone) is market challenger in GSM segment

16.  There is no major competitor of PTCL in landline
but, with the growth of Telecommunication industry
of Pakistan competition is increasing specially in
mobile phone sector.
 In total there are more than 800 million subscribers
of mobile phone. There are 03 big players in mobile
phone industry & these are the competitors of
PTCL:-
 MobiIink
 Telenor
 Warid