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What is Pay Per Click
Advertising?
Presented by:
William Lindus
Director of Project Management
will@beyondindigo.com

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What is Pay Per Click Advertising?
 Is it worth my time?
 Is it worth my money?
 Will it help my business?

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Paid Per Click Advertising is:
 An
online advertising method of directing traffic to websites
where advertisers pay the publisher every time the ad is clicked
 Examples:
 www.localvets.com
 www.veterinarians.com
 www.yellowpages.com
 Google Adwords
 Microsoft Adcenter

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Google Adwords

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Paid Per Click Advertising Cons
 Only 25% of web users will ever click an ad
 55% of people who click ads will never go past the page the
landing page
 ‘Ego-Based Bidding’ can make cost per click sky rocket

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Paid Per Click Advertising Pros
 Short-term solution:
 Targeting a location other than where your practice is located
 Advertising a niche service
 WithGoogle Adwords, you can actually track people who
come to your website and see what they do when they get
there

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Pay Per Click Advertising
 Paidper click advertising
should, at best, be a tool at
your disposal.
A well-marketed practice will
utilize this method only when it
will provide a return that
outweighs the cost.

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Local and Hybrid Searches

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A Better Way to Market
 Search Engine Optimization
 Title Tags
 Meta Descriptions
 Headlines
 Service / Location based keywords
 Quality Content
 Online Reviews
 Google
 Yelp
 Angie’s List
 Citysearch
 Many, many more!

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Pay Per Click Advertising
 Got
Questions? Feel free to ask them now using the GoTo
Meeting window
 Or, contact me later!
 William Lindus
 Director of Project Management
 Beyond Indigo
 (877) 244-9322 x307
 will@beyondindigo.com
 For
additional help with your company’s positive-based
marketing, reach out to us at www.beyondindigopets.com

11. + Thank you!