PPC Advertising - SEM

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PPC Advertising - SEM

  1. 1. Agenda OpportunitiesOverview of Google Insights and and Career in PPC Advertising Numbers PPC
  2. 2. What is PPC Advertising• Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked.• PPC is: • Form of direct response marketing • Pay only when click link • Create Simple, Effective Ads and display them
  3. 3. Different PPC Advertising Mediums
  4. 4. Google PPC Ads has highest reach Covers 90%+ of the Indian Internet Audiencesource: Comscore; Netmarketshare (Search Engine Market Share); Search brand impact study
  5. 5. Advertising on Google Network• Google Search Network
  6. 6. • Google Display Network
  7. 7. Google Search Results Search Query: ‘flowers’ Google Search Results 10
  8. 8. Google AdWords Ads AdWords Ads 11
  9. 9. Google Ads on Google Display Network Reaches millions of users as they read content onlineGoogle scans a page, interpretsits content and serves relevant ads Relevant ads Targeted in real-time Recipe for Roasted Garlic Pasta Sauce 12
  10. 10. Google Remarketing
  11. 11. Reach of Google Ad Network
  12. 12. Total Advertising Spends in India Across Online Mediumssource: imai.in The total spend is expected to be INR 4,391 Crores by March 2013.
  13. 13. Google PPC Ads – Industry wise Spends
  14. 14. Opportunities with PPCFull Time Job in Online Advertising IndustryBusiness in Online AdvertisingOutsourcing ProjectsFreelancing Projects
  15. 15. Career Path with PPC AdvertisingPPC Career Path 1: The Agency Route Pay Per Click Career Path 2: The Start-upPPC Career Path 3: The Mid To Large Sized Direct Advertiser
  16. 16. Roles that can be taken in IndustryCampaign Management / OptimizationClient ServicingSales – Concept SellingCampaign AnalystPPC Trainer
  17. 17. With Google AdWords you can do….Search Advertising CampaignsDisplay Advertising CampaignsVideo Advertising CampaignsMobile Advertising CampaignsRemarketing Campaigns

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