Darlene Rondeau, VP, Best Practices, at Leonardo is joined by Catlyn Origitano, Senior Content Marketing Manager, at Sojern to discuss the importance of a mobile website for hotels. They highlight the key features of a mobile hotel website that help usher travel shoppers down the booking path to book directly with you.
Google will crawl your mobile
website first for information
Being “mobile-friendly” will be
rewarded with higher search
Not being so will impact
Google is Switching to a Mobile-First Index
67%of all hotel searches start
IBC Hospitality Technologies Report: Independent Hotelier’s Guide to Google
Search is a primary channel for hotel discovery.
Set a strong search
SEO & SEM are increasingly
important, especially for
Many third parties bid on
your brand terms, driving
your in-market traveler
But “set it and forget it” isn’t
the most strategic option as
Google & Bing are constantly
updating their algorithms.
Target long-tail keywords in your SEO strategy
Search terms comprising of 4, 5 or more words
Specific, less competitive, transaction-based in nature
Drive qualified traffic with an intent to purchase
Long-tail keywords convert 2.5x better than head terms
Reach mobile users.
Your ads shouldn’t only live on
desktops since your travelers
Make mobile booking
Every part of your website needs
to be mobile-friendly so guests
can get the info they need and
book all on one device.
Elements of a Great Mobile Website
Provides a positive user
experience on mobile
according to Google:
Content renders on mobile (no zooming, pinching
Avoids software not compatible with mobile (e.g.
Avoids intrusive pop-ups between Google search
results page & webpage
Caters to touch (e.g. links spaced out)