1. We Make Sense of Facebook Advertising

2. Facebook Advertising On Steroids
We developed a platform that drives likes, creates
engagement and generates virality.

3. Facebook is NOT search
... LOL

4. Facebook is much more like TV...
It’s audience buying
but more interactive
and....

5. Awesome if done right!
A.W.E.S.O.M-O agrees

6. So what is the right way?
Only show ads to the people who care about your message
and who will evangelize it.

7. ie... Don’t Show Viagra Ads at the X-Games

8. The Power of “Likes”
Own your users instead of renting them
Allows brands to generate earned media
Constantly communicate through the feed

9. Scale & Organic Growth
Our platform identifies the users that generate the highest
percentage of organic likes via Facebook ads.

10. Build a Look-A-Like Model
We do this by developing a “Look-A-Like” interest
model that targets the types of people who
generate viral growth.

11. Great... How Do You Do That?
Think of it as the Netflix recommendation engine for ads.

12. Quick Example
Bacardi wants to target women who are into fashion.

13. Some People Don’t Care
nver t
n’t co
ple wo
ese peo
Th
But Gucci lovers may generate fewer fans and less
organic growth than Coach lovers!

14. X-Ray Specs
Our recommendation engine locates audiences that it has determined
are similar to Coach fans and begins to target them.

15. Why This Matters
426,217 people like this
543,298 people like this
852,233 people like this
This allows us to scale the audience buying process and
only target the users who are actually influencers.

16. The Big Picture
We drastically decrease user acquisition costs and facilitate
engaging, repetitive and monetizable interaction.

17. Thank you for listening