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Getting results: Internet is direct channel

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If you want to start chopping your way towards your customers in this enormus digital jungle, then this is probably the best choice for your tour guide.

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Getting results: Internet is direct channel

  1. 1. Getting results Priit Kallas, Dreamgrow.com
  2. 2. Internet is the ultimate direct channel
  3. 3. Measurable goals
  4. 4. Leads & signups, permission
  5. 5. Image http://www.sxc.hu/photo/840748
  6. 6. Always Be Testing
  7. 7. If it doesn't make dollars it doesnt make sense Dan Zarrella
  8. 8. Target group
  9. 9. Who they are? Interets? +10%
  10. 10. What they do? Behavior? +10%
  11. 12. Message & content. What to say?
  12. 13. 1. What is it? 2. What can I do with it? +10%
  13. 14. 3. Why should I do it?
  14. 15. Value (benefits) +10%
  15. 16. Motivators +10%
  16. 17. Bonuses +10%
  17. 18. Price The lowest price might not have the most sales. +10%
  18. 19. Presentation Design and form +10%
  19. 20. One of these banners is 3x more effective than others. Which?
  20. 22. Traffic sources a.k.a. Media websites, search, social media, email, offline Image: Sam LeVan sxc.hu/photo/578005 +10%
  21. 24. Landing pages DO NOT SEND PEOPLE ON THE HOME PAGE!!!! +10%
  22. 25. ACTION! buy, signup, request info, give feedback, download, like, share, comment +10%
  23. 27. Results Measure everything! dollars, leads, signups, downloads, comments, feedback, sharing
  24. 28. So what?
  25. 29. If it doesn't make dollars it doesnt make sense Dan Zarrella
  26. 30. ROI
  27. 31. The money is in the list
  28. 32. “ The most powerful force in the universe is compound interest”
  29. 33. 2,85x
  30. 34. Homework <ul><li>0. Change campaigns </li></ul><ul><li>to continuos programs </li></ul><ul><li>1. Segments and interests </li></ul><ul><li>2. Beaviour </li></ul><ul><li>3. Message: what to say </li></ul><ul><li>4. Benefits </li></ul><ul><li>5. Motivators </li></ul><ul><li>6. Bonuses </li></ul><ul><li>7. Price point </li></ul><ul><li>8. Design and form </li></ul><ul><li>9. Media selection </li></ul><ul><li>10. Landing pages </li></ul><ul><li>11. Action </li></ul><ul><li>12. Test everything </li></ul>
  31. 35. Tools <ul><li>1. Mailinglist program </li></ul><ul><li>or CRM </li></ul><ul><li>2. Web statistics </li></ul><ul><li>(Google Analytics) </li></ul><ul><li>3. Testing platform </li></ul><ul><li>(Google Website Optimizer) </li></ul>
  32. 36. Tänan! Priit Kallas www.dreamgrow.com , [email_address]

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