The word ‘referral’ is a word familiar to every corporate employee. Be it, employee, job or business referrals, it will not be wrong to say that referrals have contributed largely in building the foundation of the corporate world. Referrals are a key ingredient for a healthy B2B sales pipeline and come in all shapes and sizes. In this ppt, we bring to you 9 best referral programs that went viral & helped in exponential growth.

1. 9 Best Referral Programs
That Went Viral & Helped
In Exponential Growth

2. What is a Referral Program?

3. A referral program may be defined as an
organized way of getting people in large
numbers to make referrals to your business.
Referral strategy helps garner massive sales as
your existing customers rave about your
services in their network and help you bring in
more business
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4. Why are Referral Programs Important?
▪ It is human tendency to discuss both good and bad and
give recommendations
▪ When we find out about a sale at our favorite brands, on
movie tickets or a good eating joint, we intuitively want
to let our near and dear ones know about it.
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5. Characteristics of a Stellar Referral Program
▪ Finding out your best customers
▪ Simplified structure
▪ Deciding on the most compelling incentive you can offer
▪ Expanding reach via social media
▪ Capitalizing on influencers
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6. 1) Google For Work
9 Best Referral programs

7. The giant search engine also apparently
has its own referral program wherein it
rewards business customers for every new
user who signs up for Google Apps for
Work. Post onboarding, the customers are
given a personal link to be shared with their
respective networks.
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8. 2) Uber
9 Best Referral programs

9. Uber’s incentivized referral program is a
massive success and is actually looked up
to by marketers. What makes it chart the
list for the best referral programs is the
fact that it decided to incorporate referral
marketing in their mobile model via their
app, which is used by millions of people
worldwide.
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10. 3) Airbnb
9 Best Referral programs

11. AirBnB’s referrals are considered to be one
of the best referral programs in the world.
It offered a 2-way program to its users
which rewarded both the referrer and the
recipient with $25 credit.
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12. 4) Dropbox
9 Best Referral programs

13. Most startups are driven by the vision of its
founders and core team members.
However, having a good idea is far less
important than knowing how to lead a
brand, a company, and a team. Lack of
vision and strong leadership is another
common reason why startups fail.
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14. 5) EverNote
9 Best Referral programs

15. This note-taking app launched a referral
program which awarded points to its
customers every time they made referrals.
These points can be redeemed for free
access for the premium features of the
software.
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16. 6) Tesla
9 Best Referral programs

17. Electric car company Tesla made changes
to its referral program over the years to
have a long hard look at their existing
customer base which kept on growing.
Their original model comprised of them
offering 1000 dollars to refer a friend, but
they changed the reward to better prizes
like an exclusive battery.
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18. 7) PayPal
9 Best Referral programs

19. The referral program of PayPal was
replicated by Dropbox which emerged as a
successful campaign altogether. PayPal’s
unique referral program involves using the
means of IMs, blogs and emails for
spreading the word of their referral
campaign.
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20. 8) Amazon
9 Best Referral programs

21. Amazon’s referral program involved using
header images in its post referral program,
to evoke a reminder on the importance of
friendship. The campaign’s content was
finely-written with urging users to share
their experiences in their network through
Amazon Prime.
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22. 8) iStock
9 Best Referral programs

23. This online, royalty-free stock photography
provider had images, audio tracks and
videos for online users. The referral
program had unique take which allowed a
customer to pick its own reward from 3
options namely commission, credit, and
cash. This way their way to target a wide
base of potential clients.
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24. 24
Thank
You