www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Digital Marketing in 20 Minutes
per Day
Presented by Jeanne Pelletier
www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook Setup Week
Day 1
Make sure you are an administrator on your
hosp...
www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook Setup Week
Day 2
Check to make sure your page is set up
correctl...
www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook Setup Week
Day 3
LIKING. It’s mutual!
Make sure you tell your cu...
www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook Setup Week
Day 4
We’re watching you!
Choose pages to watch: 20 M...
www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook Setup Week
Day 5
Check out your stats: 20 Minutes
Post engagemen...
www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook in 20 Minutes a Day
Daily
Read and reply to comments and reviews...
www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
A Few Words About Posting
Not all posts appear in a user’s news feed
Typi...
www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
A Few Words About Posting
Facebook uses a complicated algorithm with thou...
www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Twitter Setup
Get Started
Make sure you have the username and
password to...
www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
20 Minutes a Day with Twitter
Daily
Respond to Tweets and DM’s to you. 5
...
www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Twitter
Good accounts to follow:
@PetsBest
@BeyondPets
@AVMAvets
@He...
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Digital Marketing in 20 Minutes a Day

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Digital Marketing in 20 Minutes a Day

  1. 1. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Digital Marketing in 20 Minutes per Day Presented by Jeanne Pelletier
  2. 2. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Facebook Setup Week Day 1 Make sure you are an administrator on your hospital’s Facebook page: 10 minutes* Sign up for Facebook if needed: 10 minutes
  3. 3. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Facebook Setup Week Day 2 Check to make sure your page is set up correctly. 5-20 Minutes Cover photo consistent with branding Profile picture should fit in square box Don’t bother with custom tabs Is it linked to your website?
  4. 4. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Facebook Setup Week Day 3 LIKING. It’s mutual! Make sure you tell your customers about your page. 10 minutes* Check out some pages to like: 10 minutes Other local businesses Pet care sites • Animal advocacy sites • Suppliers • AAHA, Beyond Indigo Pets
  5. 5. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Facebook Setup Week Day 4 We’re watching you! Choose pages to watch: 20 Minutes Competitors Similar practices Other businesses in your area
  6. 6. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Facebook Setup Week Day 5 Check out your stats: 20 Minutes Post engagement Who likes your page? Optimal time to post
  7. 7. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Facebook in 20 Minutes a Day Daily Read and reply to comments and reviews 5 Mins 3x per week, share information and posts 10 Mins (Schedule to make it easier) OR LIKE 2 pages : 10 minutes • Check your analytics 5 Mins Bonus: Promote your page or a post
  8. 8. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com A Few Words About Posting Not all posts appear in a user’s news feed Typical user could see 1500 posts On average, 16% of your users will see any given post
  9. 9. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com A Few Words About Posting Facebook uses a complicated algorithm with thousands of factors to determine how visible your post will be to your subscribers. (Formerly known as Edgerank) Factors: Affinity: How connected are you with the content? Weight: Interaction with content Decay: how recent/current is the content? More engagement = more chance for your post to be seen
  10. 10. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Twitter Setup Get Started Make sure you have the username and password to your Twitter page. 10 minutes+ Brand consistently with FB and Website: 10 minutes No Twitter Account? Make one. 20 minutes
  11. 11. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com 20 Minutes a Day with Twitter Daily Respond to Tweets and DM’s to you. 5 minutes Read Tweets and respond or retweet to at least one each day. 5 minutes Search for discussions with # 5 minutes Find 1 new person or company to follow. 5 minutes
  12. 12. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Twitter Good accounts to follow: @PetsBest @BeyondPets @AVMAvets @HealthyPet @CATalystCouncil @DVM360 @PetPoisonHelp @CesarMillan @TheWebinarVet Search for your city and state and follow other local feeds: news outlets, police department, chamber of commerce, etc.

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