1. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Digital Marketing in 20 Minutes
per Day
Presented by Jeanne Pelletier

2. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook Setup Week
Day 1
Make sure you are an administrator on your
hospital’s Facebook page: 10 minutes*
Sign up for Facebook if needed: 10 minutes

3. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook Setup Week
Day 2
Check to make sure your page is set up
correctly. 5-20 Minutes
Cover photo consistent with branding
Profile picture should fit in square box
Don’t bother with custom tabs
Is it linked to your website?

4. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook Setup Week
Day 3
LIKING. It’s mutual!
Make sure you tell your customers about your page. 10
minutes*
Check out some pages to like: 10 minutes
Other local businesses
Pet care sites
• Animal advocacy sites
• Suppliers
• AAHA, Beyond Indigo Pets

5. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook Setup Week
Day 4
We’re watching you!
Choose pages to watch: 20 Minutes
Competitors
Similar practices
Other businesses in your area

6. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook Setup Week
Day 5
Check out your stats: 20 Minutes
Post engagement
Who likes your page?
Optimal time to post

7. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook in 20 Minutes a Day
Daily
Read and reply to comments and reviews 5 Mins
3x per week, share information and posts 10 Mins
(Schedule to make it easier)
OR
LIKE 2 pages : 10 minutes
• Check your analytics 5 Mins
Bonus: Promote your page or a post

8. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
A Few Words About Posting
Not all posts appear in a user’s news feed
Typical user could see 1500 posts
On average, 16% of your users will see any
given post

9. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
A Few Words About Posting
Facebook uses a complicated algorithm with thousands
of factors to determine how visible your post will be to
your subscribers. (Formerly known as Edgerank)
Factors:
Affinity: How connected are you with the content?
Weight: Interaction with content
Decay: how recent/current is the content?
More engagement = more chance for your post to be
seen

10. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Twitter Setup
Get Started
Make sure you have the username and
password to your Twitter page. 10 minutes+
Brand consistently with FB and Website: 10
minutes
No Twitter Account? Make one. 20 minutes

11. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
20 Minutes a Day with Twitter
Daily
Respond to Tweets and DM’s to you. 5
minutes
Read Tweets and respond or retweet to at least
one each day. 5 minutes
Search for discussions with # 5 minutes
Find 1 new person or company to follow. 5
minutes

12. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Twitter
Good accounts to follow:
@PetsBest
@BeyondPets
@AVMAvets
@HealthyPet
@CATalystCouncil
@DVM360
@PetPoisonHelp
@CesarMillan
@TheWebinarVet
Search for your city and state and follow other local feeds: news outlets,
police department, chamber of commerce, etc.