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Digital Marketing
www.nidmindia.com
2
Key Points
 What is Digital Marketing?
 Benefits of Digital Marketing
 What does Digital Marketing Consist of
 SEO
 PPC
 SMM
 Content Writing
 Digital Marketing Measurement
3
Overview
Digital Marketing is an umbrella term for the Marketing of
product or Service using Digital technology, mainly on the
Internet, but also including mobile Phones,
Display advertising, and any other digital medium.
4
Benefits of Digital
Marketing
 Time & effort Saving
 Economical
 Flexibility
 Impactful
 Instant Feedback
 Real Time Analysis
5
Objective
 Reach the Right Audience
 Engage with your Audience
 Motivate your Audience to take your Action
 Maximize Return on Investment (ROI)
6
What is SEO
Whenever you enter a query in a search engine and hit
enter you get a list of web result that contain that query
term users normally tend to visit websites that are at the
top of this list as they perceive those to be more relevant
to the query. if you have ever wondered why some of
these websites rank better than the others then you must
know that it is because of powerful web marketing
technique called as Search Engine Optimization (SEO).
7
Pay Per Click
What is PPC (Per-Per-Click) Marketing? Pay-Per-Click
Marketing is away using search engine advertising to
generate clicks to your website, rather than earning those
clicks organically.
8
Social Media Marketing
Social Media Marketing (SMM) is a
form of Internet Marketwise Social networking websites as
a marketing tool. The goal of smm is to produce content
that users will share with their social network to help a
company increase brand exposure and broaden customer
reach.
9
Content Marketing
A website content writer or web content writer is
who specializes in providing relevant content for websites.
Every Website has a specific target audience and requires
a different type and level of content.
10
Thank you!!!
Email: nidmindia@gmail.com
Contact: 9611361147
www.indiaindia.com

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Digital marketing course in Bangalore

  • 2. 2 Key Points  What is Digital Marketing?  Benefits of Digital Marketing  What does Digital Marketing Consist of  SEO  PPC  SMM  Content Writing  Digital Marketing Measurement
  • 3. 3 Overview Digital Marketing is an umbrella term for the Marketing of product or Service using Digital technology, mainly on the Internet, but also including mobile Phones, Display advertising, and any other digital medium.
  • 4. 4 Benefits of Digital Marketing  Time & effort Saving  Economical  Flexibility  Impactful  Instant Feedback  Real Time Analysis
  • 5. 5 Objective  Reach the Right Audience  Engage with your Audience  Motivate your Audience to take your Action  Maximize Return on Investment (ROI)
  • 6. 6 What is SEO Whenever you enter a query in a search engine and hit enter you get a list of web result that contain that query term users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. if you have ever wondered why some of these websites rank better than the others then you must know that it is because of powerful web marketing technique called as Search Engine Optimization (SEO).
  • 7. 7 Pay Per Click What is PPC (Per-Per-Click) Marketing? Pay-Per-Click Marketing is away using search engine advertising to generate clicks to your website, rather than earning those clicks organically.
  • 8. 8 Social Media Marketing Social Media Marketing (SMM) is a form of Internet Marketwise Social networking websites as a marketing tool. The goal of smm is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
  • 9. 9 Content Marketing A website content writer or web content writer is who specializes in providing relevant content for websites. Every Website has a specific target audience and requires a different type and level of content.