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10 Ways to Make Your Affiliate Program Stand Out

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This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Get ready to take home 10 practical tips to pull ahead of your competitors in marketing to affiliates and through them. Examples-packed presentation. Q&A at the end.

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10 Ways to Make Your Affiliate Program Stand Out

  1. 1. 10+ Ways to Make Your Affiliate Program Stand Out Geno Prussakov CEO, AM Navigator (affiliate management agency) www.amnavigator.com Founder, Affiliate Management Days (conference) www.amdays.com Founder, Influencer Marketing Days (conference) www.influencermarketingdays.com .
  2. 2. Too Busy
  3. 3.  MARKETING TO AFFILIATES
  4. 4. “In advertising, not to be different is virtually suicidal.” — William Bernbach
  5. 5. Zoom In
  6. 6. ShareASale: 1. Keywords on Network CJ Affiliate:
  7. 7. Optimize for competitors’ branded keywords (including the ones on other networks) 1. Keywords on Network
  8. 8. 1. Keywords on Network
  9. 9. 1. Keywords on Network
  10. 10. Beat
  11. 11. • Organic • and Paid Search 2. Outranking on Search
  12. 12. Zero Paid Ads 
  13. 13. 2. Outranking on Search
  14. 14. Excite
  15. 15. Define “activation” Examples: • Putting links up • Starting to drive traffic • Referring first sale 3. Activation Incentives
  16. 16. How to incentivize? • Cash for links • Commission increase • First sale bonus • Cookie life increase 3. Activation Incentives
  17. 17. 3. Activation Incentives
  18. 18. Motivate
  19. 19. • Tiered commission increases • Cash bonuses for reaching goals • Higher payouts for new customers • Contests 4. Performance Incentives
  20. 20. 4. Performance Incentives
  21. 21. Innovate
  22. 22. Examples: • Co-branding a Tool 5. Being Different
  23. 23. 5. Being Different
  24. 24. Examples: • Co-branding a Tool • Commission Beating 5. Being Different
  25. 25. Examples: • Co-branding a Tool • Commission Beating • Turning Referral into Contest 5. Being Different
  26. 26. We learn o 10% of what we read o 20% of what we hear o 30% of what we see o 50% of what we see and hear o 70% of what we say o 90% of what we say and do — Dr. Vernon Magnesen 5. Being Different
  27. 27.  MARKETING THROUGH AFFILIATES
  28. 28. Equip
  29. 29. 6. Supporting Mobile Affiliates 47.46% of traffic, 39.59% of sales Affiliate Window, Q4 2015
  30. 30. 6. Supporting Mobile Affiliates By tracking and providing them with: • Mobile-friendly/responsive LPs • Creatives (for various devices) • Mobile APIs (for apps, etc)
  31. 31. API access for mobile app & game developers 6. Supporting Mobile Affiliates
  32. 32. Empower
  33. 33. Pay affiliates for hot leads that call in. Just as with other models, the advertiser “qualifies” the call. Bridges the gap between online & offline. 7. Adding Pay-Per-Call
  34. 34. Improve
  35. 35. 8. Offering Co-Branding Your Brand Affiliate’s Brand Higher Conversion Rate
  36. 36. Three- to four-fold increase in conversions (from 8.56% to 23.21% for a cashback affiliate, 2.5% to 10.9% for a coupon affiliate). Affiliate Window 66.45% conversion increase, ~44% revenue boost, and 132% difference in new customers acquired. Rakuten Affiliate Network 8. Offering Co-Branding
  37. 37. 3 Goals of Co-Branding 1. Connect (affiliate logo, wording, color gamma) 2. Convince (exclusive promotion, urgency, scarcity) 3. Convert (auto-apply promo, CTA)
  38. 38. Discern
  39. 39. 88x31 = overlooked opportunity! Challenging for most designers, but important for many affiliates. 9. Micro-Bars
  40. 40. Back Them Up
  41. 41. • Being reachable • Being responsive • Segmented approach • Tailored suggestions • Surveys 10. Support
  42. 42. TO RECAP
  43. 43. 1. Zoom In (and optimize on networks) 2. Beat (your competition on search) 3. Excite (by activation incentives) 4. Motivate (by performance bonuses) 5. Innovate (to stand out) Marketing To Affiliates
  44. 44. 6. Equip (by supporting mobile) 7. Empower (through pay-per-call) 8. Improve (via co-branding) 9. Discern (importance of 88x31s) 10. Back Up (by personalized support) Marketing Through Affiliates
  45. 45. A STORY
  46. 46. Your Imprint

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