1. Entrepreneurship
Development
Dwi Larso
Opening Lecture
Class of Entrepreneurship
SBM-ITB, 10 August 2011

2. Agenda
• Trends/Facts
• e.n.t.r.e.p.r.e.n.e.u.r.s.h.i.p
• Role of ITB

3. Trends/Facts
• The World is Flat
• The Long Tail
• A Whole New Mind

4. The World is Flat (Friedman, T., 2005)
• Internet integrated global
platform
• Interconnected world
difficult to manage
• Unpredictable change

5. The Long Tail (Anderson, C., 2006)
• Menjual Banyak Barang
tapi dalam Jumlah Sedikit
• Konsumen sekaligus
Produsen
• Unik/Customized

6. Scarcity
Abundance

7. A Whole New Mind: Why Right
Brainers Will Rule The Future
(the 6 senses)
• Not just function but also DESIGN
• Not just argument but also the STORY
• Not just focus but also SYMPHONY
• Not just logic but also EMPATHY
• Not just seriousness but also PLAY
• Not just accumulation but also MEANING
Source: A Whole New Mind, by Daniel Pink.
Published by Riverhead, 2005.

8. Source: A Whole New Mind, by Daniel Pink.
Published by Riverhead, 2005.

9. H o w d o w e s e e o u r fu tu re
o r to d a y?
Global
Competition and
Cooperation
Unprecedented
Change
Speed and
Creativity

10. How should we respond to?
Agility &
Flexibility
Teamwork &
Persistence & Perseverance Cooperation

11. Entrepreneurship

12. Trends/Facts
• Kemiskinan
(60% = 50,15 juta)
• Pengangguran
(6.8% = 8,12 juta)
• Status Bisnis
(>95% usaha kecil)
Sumber : Badan Pusat Statistik (BPS),2011

13. Piramida Pendapatan
1% tier one, 47% tier two, 52% tier three

14. Sumber : Badan Pusat Statistik (BPS),2011

15. ENTREPRENEURSHIP
Besar
Intrapreneurship 2,25 juta usaha
(4.94%)
Menengah
0,06 juta usaha
(0.13%)
Bisnis yang Tumbuh
Kecil
43,22 juta usaha
(94.93%)
USAHA BARU BISNIS KECIL
Status Bisnis di
Indonesia

19. Motivasi dari Steve
Jobs
• Connecting the Dots
• Love and Loss
• Death (Life is Short)

21. Pengembangan
Kewirausahaan
di ITB

22. Role of ITB
MIT for Route 128
Stanford for Silicon Valley

23. MIT & Route 128
•A key resource: MIT, Harvard, Babson College & Olin
College, Boston University.
•MIT remains the leading institution for technology business
creation.
•MIT graduates and faculty had founded 4,000 companies,
employing 1.1 million people (1:150 US jobs) and generating
$232 billion in worldwide sales.
•The 24th-largest economy in the world, somewhere
between South Africa and Thailand.
•About 150 new MIT-related companies are founded each
year (Business Week).

24. Stanford & Silicon Valley
•A key resource: Stanford, UC Berkeley, UC Davis, SF and
San Jose universities.
•Stanford is the leading institution for technology business
creation.
•2000 firms were founded by Stanford alumni
•3000 (mostly small) companies in Silicon Valley, 85% (<100
employees); 70% (<10 employees)
•The size is 3 times of Route 128.
•Top 10 largest economy in the world.

25. What did they do?
• MIT- Technology Plan
– Capitalize the institute’s relations with
industry
• Stanford – 4 Outreach Programs
– Honors Cooperative Program
– Industry Affiliate Program
– Industrial park
– Stanford Research Institute

26. Role of University (Florida, R., 1999)
Leveraging Talent, Not Technology:
• Source of knowledge creation & talent
• Ability to attract ‘top’ talent/people
• Ability to rapidly and widely
disseminate the knowledge the create.

27. What can we do?
http://ciel.sbm.itb.ac.id
Center for Innovation, Entrepreneurship, and Leadership
• ITB is an ENTREPRENEURIAL University
• Every student experiences at least ONE COURSE ON
ENTREPRENEURSHIP
• TECHNOLOGY TRANSFER OFFICE (TTO)
• STUDENTS’ ENTREPRENEURSHIP CLUBS
• BIZ PLAN COMPETITION & OTHER
ENTREPRENEURIAL ACTIVITIES

28. What can we do?
http://ciel.sbm.itb.ac.id
Center for Innovation, Entrepreneurship, and Leadership
•Cooperation between BIZ SCHOOL and
ARTS/SCIENCE/TECH SCHOOLS
•BUSINESS COMMUNITY and UNIVERSITY
Cooperation
•Investors’ Forum (Informal Investor/Angels)
•Venture Capital

30. TECHNOLOGY PARK
IIT’s TECHNOLOGY PARK in Chicago

31. Rensselaer’s Incubator Program
Mission: “Giving life to new ideas.”
Goals: To augment the University’s special role of
providing a fertile environment for the growth and
development of new ideas, and additionally to
create opportunities for the application and further
evolution of those ideas into the greater community
through the channels of commercial activity.
Objectives:
-Enrichment of the Academic Environment
-Technology Transfer and Commercialization
-Regional Economic Development

33. Terima Kasih
CIEL, SBM-ITB
Jl. Ganesha 10, Bandung 40132
Phone: 022.253.1923
Fax: 022.250.4249
Email: ciel@sbm.itb.ac.id
http://ciel.sbm.itb.ac.id