Werbeplanung.at SUMMIT 15 - Die RTA Strategien der Einkäufer - Monika Kugler
•Download as PPTX, PDF•
0 likes•604 views
Welche Ziele verfolgen Einkäufer in ihrer RTA-Strategie? Auf welche technischen Plattformen setzen sie und wie sehen Pricing- und Verkaufsmodelle aus? Zudem geben die wichtigsten österreichischen Einkäufer einen Einblick in ihre aktuellen sowie in ihre zukünftigen Angebote und an wen sich diese richten.
Report
Share
Report
Share
Recommended
Google Supports Better Ads Standard
This document discusses Google's approach to improving ad experiences for users. It notes that users find many ad experiences annoying and are increasingly using ad blockers. Google is taking a multi-pronged approach, including developing better ad standards through the Coalition for Better Ads initiative, providing tools for publishers to identify problematic ad experiences, and filtering ads on sites that violate standards through Chrome. It also describes Funding Choices, which allows publishers to offer users an ad-viewing choice or paid ad-removal pass to support sites. The goal is to make ads less annoying and provide alternative monetization options to reduce the demand for ad blocking.
Programmatic advertising
Let’s have an understanding of what is programmatic advertising, its process and procedures and its benefits. For more information visit http://www.digitalmediasapiens.com/programmatic-advertising/
Ad operations dictionary
This document defines key terms related to online advertising operations. It defines common ad formats like banners and buttons. It also defines important concepts like ad serving, ad networks, click-through rates, and pricing models like cost-per-mille (CPM), cost-per-click (CPC), and cost-per-action (CPA). The document is intended as a basic dictionary for those new to online ad operations.
Ad ops presentation
1) AdOps is responsible for trafficking all ads on LinkedIn and works closely with sales to drive revenue.
2) They manage display, social, and inMail ads across regions while addressing targeting differences and legislation.
3) Recent improvements include updating to a new WordPress version and inMail format to increase click-through rates.
Ad operations
DIGITAL MARKETING,Ad Operations & TERMS,AD CAMPAIGN,REVENUE UNITS IN DIGITAL ADVERTISING,LIFE OF AN AD CALL,VPAID,TYPE OF CREATIVES,TARGETING,AD TYPES
ad selection Algorithm,Types of Advertising,SALES FUNNEL,REMNANT INVENTORY
Agillic Agency Opportunity Full
Agillic enables brands to have joined-up conversations with customers across channels in real-time. It maximizes conversion, retention and ROI while containing costs. Agillic removes barriers to effective multichannel marketing by integrating channels and making execution manageable from a technical and cost perspective. It creates personalized content and interactions for customers based on their profile and behavior data across different touchpoints like web, email, SMS and more.
Customer Intelligence
Using Business Intelligence to:
1. Increase revenue per customer
2. Increase number of customers
3. Reduce cost per customer
What does marketing do?
For anyone who gets asked this question and needs a few simple diagrams to explain all the various facets of marketing.
Recommended
Google Supports Better Ads Standard
This document discusses Google's approach to improving ad experiences for users. It notes that users find many ad experiences annoying and are increasingly using ad blockers. Google is taking a multi-pronged approach, including developing better ad standards through the Coalition for Better Ads initiative, providing tools for publishers to identify problematic ad experiences, and filtering ads on sites that violate standards through Chrome. It also describes Funding Choices, which allows publishers to offer users an ad-viewing choice or paid ad-removal pass to support sites. The goal is to make ads less annoying and provide alternative monetization options to reduce the demand for ad blocking.
Programmatic advertising
Let’s have an understanding of what is programmatic advertising, its process and procedures and its benefits. For more information visit http://www.digitalmediasapiens.com/programmatic-advertising/
Ad operations dictionary
This document defines key terms related to online advertising operations. It defines common ad formats like banners and buttons. It also defines important concepts like ad serving, ad networks, click-through rates, and pricing models like cost-per-mille (CPM), cost-per-click (CPC), and cost-per-action (CPA). The document is intended as a basic dictionary for those new to online ad operations.
Ad ops presentation
1) AdOps is responsible for trafficking all ads on LinkedIn and works closely with sales to drive revenue.
2) They manage display, social, and inMail ads across regions while addressing targeting differences and legislation.
3) Recent improvements include updating to a new WordPress version and inMail format to increase click-through rates.
Ad operations
DIGITAL MARKETING,Ad Operations & TERMS,AD CAMPAIGN,REVENUE UNITS IN DIGITAL ADVERTISING,LIFE OF AN AD CALL,VPAID,TYPE OF CREATIVES,TARGETING,AD TYPES
ad selection Algorithm,Types of Advertising,SALES FUNNEL,REMNANT INVENTORY
Agillic Agency Opportunity Full
Agillic enables brands to have joined-up conversations with customers across channels in real-time. It maximizes conversion, retention and ROI while containing costs. Agillic removes barriers to effective multichannel marketing by integrating channels and making execution manageable from a technical and cost perspective. It creates personalized content and interactions for customers based on their profile and behavior data across different touchpoints like web, email, SMS and more.
Customer Intelligence
Using Business Intelligence to:
1. Increase revenue per customer
2. Increase number of customers
3. Reduce cost per customer
What does marketing do?
For anyone who gets asked this question and needs a few simple diagrams to explain all the various facets of marketing.
ScaleVP Sales technology stack
This document outlines various sales technologies including CRM, marketing automation, social apps, email, auto dialing, virtual assistant, and more to help prospects, qualify leads, close sales, and retain customers. It also mentions sales operations functions like forecasting, territory management, quotas, and content.
Snap - Your guide to understanding paid online advertising terminology
This document defines and explains key terms related to paid online advertising. It provides definitions for over 20 common terms used in online marketing, including pay per click (PPC) advertising, banner ads, click through rate (CTR), geo-targeting, remarketing, and more. The definitions are concise explanations of each term to help demystify online marketing jargon. The document is part of an ongoing marketing essentials series by Snap to provide small businesses with basic digital marketing skills and knowledge.
Full Picture For Ad Serving On Multiple Screens
Publishers extend their business to multiple other communication channels! What does that mean for the Publisher´s system´s provider?
Compete to Win by Comparing CRM
The document compares the sales, marketing, and service capabilities of SageCRM, InforCRM, and Salesforce. It provides an overview of each solution, then dives deeper into the capabilities of each for sales, marketing, and service. Key differences are noted such as pricing, deployment options, functionality out of the box versus with additional addons. The conclusion emphasizes that capabilities are similar across many solutions and fit is more important, advising attendees to understand their business priorities and work with a partner with expertise in multiple tools.
Prom Overview
The document summarizes PROM (Proactive Merchandising), a solution that analyzes audiences in real-time to adapt advertising content to match viewers. It can increase advertising effectiveness and revenue by targeting ads based on audience metrics like size, gender, age. PROM provides real-time audience data on metrics like presence, engagement time, and demographics to intelligently schedule and select ads. Pricing models include an annual software license or paying per qualified viewer.
Programmatic advertising an overview and action plan
What is Programmatic Advertising Media, why is it becoming so important for the Media industry and some initial actions that you should take.
Performance Marketing course at Solvay EMMA
What is Performance Marketing ? This course aims to show that performance marketing is more than just buying media on a performance based model. It includes the Search Marketing and ends with wome thoughts on attribution modeling.
Internet Advertising for Dummies
This document provides an overview of online advertising terminology and strategies. It defines common acronyms like CPM, CPC, and click-through rate. It also explains targeting methods for online ads, such as behavioral, geographic, profile, and content-based targeting. Additionally, it outlines the process an online ad goes through, from the publisher ad server to impression and click-through tracking.
Reserved media placements on youtube
The document discusses reserved media placements on YouTube, which allow advertisers to buy advertising at fixed rates rather than through auctions. It describes several ad formats available on a cost-per-thousand impressions (CPM) or cost-per-day (CPD) basis, including video, banner, and masthead ads. It also provides details on minimum lead times, targeting options, and links for more information on each ad format.
Parallelsessie Kelly - De evolutie van Display Advertising
This document contains a presentation by Kelly Siemons on the evolution of display advertising. It discusses how display advertising has transitioned from direct deals to automated trading through ad exchanges and networks. It also covers current landscape terminology, the benefits of automated trading such as transparency and relevance. An example of touch, tell, sell is provided. Finally, it recommends determining goals, choosing the right tools, prioritizing quality over quantity, striving for transparency, analyzing data, and optimizing.
Performance in Traditional & Mobile Media
This document discusses extending the affiliate marketing model to other media channels. It explores how the performance-based model used in digital advertising could be applied to traditional and mobile media. A panel discusses challenges with mobile performance campaigns and tracking across channels. They consider how affiliate marketing has evolved and how aspects of offline media could integrate online metrics and affiliate-style payment models. The panel does not make sales pitches but provides recommendations on testing new approaches and considerations for advertisers interested in exploring these opportunities.
Customer Relationship Management
This document discusses key success factors for customer relationship management (CRM) implementation projects and new frontiers in CRM such as customerization. It also distinguishes between customerization and mass marketing by comparing their relationship with customers, pricing approaches, and marketing and product development processes. Finally, it provides recommendations for making CRM implementation successful such as evaluating products from the customer's perspective and ensuring good customer data collection and information sharing across departments.
Digital marketing(1412)
Digital marketing involves using integrated online and offline channels to deliver customized experiences to empowered customers. Trends include delivering value to customers and fostering lasting connections. The document discusses digital marketing services like digital campaigns, marketing communications, and digital ad operations. It provides examples of mapping digital campaigns and outlines services like creative design, web services, social media management. Case studies show experience in areas like campaign management, online campaign management, and ad campaigns/product support.
mGage Communicate Pro[3]
Mobile communication is now an integral part of customer engagement. mGage's Communicate Pro platform allows two-way communication with customers in real-time through SMS, MMS, push notifications, email, outbound calls, and social media. It can also incorporate mobile coupons. Communicate Pro tracks campaign engagement and ROI through metrics like click-through rates and channel performance to optimize campaigns.
Plumb5 for Advertisers
Plumb5 allows advertisers to track advertisements across multiple channels and measure their performance all the way to purchases. Using Plumb5's attribution model, advertisers can understand which media mix and campaigns are most effective and ensure value for every dollar spent. Plumb5 provides advertisers with a single platform to track ads across different channels like social media, email, search engines, mobile apps, and more to monitor engagement and attribute conversions accurately.
Appdoubler an introduction - october 2010
AppDoubler is an affiliate marketing platform that connects software vendors with affiliates to help vendors expand their reach, generate leads, and increase sales. Affiliates promote vendor programs and are paid commissions based on metrics like impressions, clicks, leads, and sales. Vendors work with AppDoubler to set up programs with objectives and commission structures that incentivize affiliates to help vendors meet their goals.
Hardcore PPC Tactics
The document discusses hard core tactics for pay-per-click (PPC) advertising, including using all available ad extensions to increase click-through rates, targeting ads across multiple platforms like Gmail and YouTube, setting up remarketing lists in Adobe Audience Manager, and optimizing campaigns through keyword funneling and predictive modeling. The presentation provides examples of how these techniques helped one company increase revenue per click and return on investment for their Adobe Creative Cloud campaigns.
Ad Meld Spotlight
Optimization technologies can help both advertisers and publishers by targeting ads more efficiently. For advertisers, it means more targeted ads to receptive audiences through contextual, behavioral, and demographic optimization. For publishers, it brings in more money through real-time bidding exchanges, pricing and packaging inventory optimally, and discretionary optimization to increase revenues. These technologies, when combined effectively, can increase publisher revenues by 30-300% while also providing more stable and predictable income streams for both parties.
LinkedIn Advertising
LinkedIn Advertising is one of the best social media advertising strategy for B2B marketing context. LinkedIn can be helpful for B2B organizations, SMB organizations and technology oriented organizations to reach out audience for lead generation or for brand building exercise.
This presentation details out all LinkedIn advertising principles and paid media strategies that one can apply on LinkedIn.
Darrell Sandefur Web Analytics Wednesday Cincinnati 20090709
Kroger's Darrell Sandefur shared his view of how different measures matter to different parts of the organization. A very detailed and insightful description of which measures to use by job function, thanks Darrell!
Werbeplanung.at SUMMIT 16 – Die perfekte Videostrategie, Episode 2 – Outstrea...
Werbeplanung.at SUMMIT 16 – Die perfekte Videostrategie, Episode 2 – Outstrea...Werbeplanung.at Summit
Premium-Video-Inventar ist rar und teuer. Aufgezwungene Formate wie Pre-Rolls oder Bumper Ads verärgern den User und fördern die Adblocker-Nutzung. Die Lösung: Marken können mit Outstream Video ihre Bewegtbildkampagne im Herzen des redaktionellen Contents der hochwertigsten Publisher der Welt platzieren - reichweitenstark, unaufdringlich und 100% sichtbar. Veranschaulicht werden die innovativen inRead Formate an einem konkreten Fallbeispiel von Airbnb."Werbeplanung.at SUMMIT 15 - Future of Search - Dominik Woeber
Dominik Wöber gibt einen Einblick in Trends im Nutzerverhalten und zeigen, an welchen Innovationen Google gerade arbeitet. Diese umfassen Vertical Search, Spracherkennung, Google Now, Mobile, Measurement und Automatisierung.
More Related Content
What's hot
ScaleVP Sales technology stack
This document outlines various sales technologies including CRM, marketing automation, social apps, email, auto dialing, virtual assistant, and more to help prospects, qualify leads, close sales, and retain customers. It also mentions sales operations functions like forecasting, territory management, quotas, and content.
Snap - Your guide to understanding paid online advertising terminology
This document defines and explains key terms related to paid online advertising. It provides definitions for over 20 common terms used in online marketing, including pay per click (PPC) advertising, banner ads, click through rate (CTR), geo-targeting, remarketing, and more. The definitions are concise explanations of each term to help demystify online marketing jargon. The document is part of an ongoing marketing essentials series by Snap to provide small businesses with basic digital marketing skills and knowledge.
Full Picture For Ad Serving On Multiple Screens
Publishers extend their business to multiple other communication channels! What does that mean for the Publisher´s system´s provider?
Compete to Win by Comparing CRM
The document compares the sales, marketing, and service capabilities of SageCRM, InforCRM, and Salesforce. It provides an overview of each solution, then dives deeper into the capabilities of each for sales, marketing, and service. Key differences are noted such as pricing, deployment options, functionality out of the box versus with additional addons. The conclusion emphasizes that capabilities are similar across many solutions and fit is more important, advising attendees to understand their business priorities and work with a partner with expertise in multiple tools.
Prom Overview
The document summarizes PROM (Proactive Merchandising), a solution that analyzes audiences in real-time to adapt advertising content to match viewers. It can increase advertising effectiveness and revenue by targeting ads based on audience metrics like size, gender, age. PROM provides real-time audience data on metrics like presence, engagement time, and demographics to intelligently schedule and select ads. Pricing models include an annual software license or paying per qualified viewer.
Programmatic advertising an overview and action plan
What is Programmatic Advertising Media, why is it becoming so important for the Media industry and some initial actions that you should take.
Performance Marketing course at Solvay EMMA
What is Performance Marketing ? This course aims to show that performance marketing is more than just buying media on a performance based model. It includes the Search Marketing and ends with wome thoughts on attribution modeling.
Internet Advertising for Dummies
This document provides an overview of online advertising terminology and strategies. It defines common acronyms like CPM, CPC, and click-through rate. It also explains targeting methods for online ads, such as behavioral, geographic, profile, and content-based targeting. Additionally, it outlines the process an online ad goes through, from the publisher ad server to impression and click-through tracking.
Reserved media placements on youtube
The document discusses reserved media placements on YouTube, which allow advertisers to buy advertising at fixed rates rather than through auctions. It describes several ad formats available on a cost-per-thousand impressions (CPM) or cost-per-day (CPD) basis, including video, banner, and masthead ads. It also provides details on minimum lead times, targeting options, and links for more information on each ad format.
Parallelsessie Kelly - De evolutie van Display Advertising
This document contains a presentation by Kelly Siemons on the evolution of display advertising. It discusses how display advertising has transitioned from direct deals to automated trading through ad exchanges and networks. It also covers current landscape terminology, the benefits of automated trading such as transparency and relevance. An example of touch, tell, sell is provided. Finally, it recommends determining goals, choosing the right tools, prioritizing quality over quantity, striving for transparency, analyzing data, and optimizing.
Performance in Traditional & Mobile Media
This document discusses extending the affiliate marketing model to other media channels. It explores how the performance-based model used in digital advertising could be applied to traditional and mobile media. A panel discusses challenges with mobile performance campaigns and tracking across channels. They consider how affiliate marketing has evolved and how aspects of offline media could integrate online metrics and affiliate-style payment models. The panel does not make sales pitches but provides recommendations on testing new approaches and considerations for advertisers interested in exploring these opportunities.
Customer Relationship Management
This document discusses key success factors for customer relationship management (CRM) implementation projects and new frontiers in CRM such as customerization. It also distinguishes between customerization and mass marketing by comparing their relationship with customers, pricing approaches, and marketing and product development processes. Finally, it provides recommendations for making CRM implementation successful such as evaluating products from the customer's perspective and ensuring good customer data collection and information sharing across departments.
Digital marketing(1412)
Digital marketing involves using integrated online and offline channels to deliver customized experiences to empowered customers. Trends include delivering value to customers and fostering lasting connections. The document discusses digital marketing services like digital campaigns, marketing communications, and digital ad operations. It provides examples of mapping digital campaigns and outlines services like creative design, web services, social media management. Case studies show experience in areas like campaign management, online campaign management, and ad campaigns/product support.
mGage Communicate Pro[3]
Mobile communication is now an integral part of customer engagement. mGage's Communicate Pro platform allows two-way communication with customers in real-time through SMS, MMS, push notifications, email, outbound calls, and social media. It can also incorporate mobile coupons. Communicate Pro tracks campaign engagement and ROI through metrics like click-through rates and channel performance to optimize campaigns.
Plumb5 for Advertisers
Plumb5 allows advertisers to track advertisements across multiple channels and measure their performance all the way to purchases. Using Plumb5's attribution model, advertisers can understand which media mix and campaigns are most effective and ensure value for every dollar spent. Plumb5 provides advertisers with a single platform to track ads across different channels like social media, email, search engines, mobile apps, and more to monitor engagement and attribute conversions accurately.
Appdoubler an introduction - october 2010
AppDoubler is an affiliate marketing platform that connects software vendors with affiliates to help vendors expand their reach, generate leads, and increase sales. Affiliates promote vendor programs and are paid commissions based on metrics like impressions, clicks, leads, and sales. Vendors work with AppDoubler to set up programs with objectives and commission structures that incentivize affiliates to help vendors meet their goals.
Hardcore PPC Tactics
The document discusses hard core tactics for pay-per-click (PPC) advertising, including using all available ad extensions to increase click-through rates, targeting ads across multiple platforms like Gmail and YouTube, setting up remarketing lists in Adobe Audience Manager, and optimizing campaigns through keyword funneling and predictive modeling. The presentation provides examples of how these techniques helped one company increase revenue per click and return on investment for their Adobe Creative Cloud campaigns.
Ad Meld Spotlight
Optimization technologies can help both advertisers and publishers by targeting ads more efficiently. For advertisers, it means more targeted ads to receptive audiences through contextual, behavioral, and demographic optimization. For publishers, it brings in more money through real-time bidding exchanges, pricing and packaging inventory optimally, and discretionary optimization to increase revenues. These technologies, when combined effectively, can increase publisher revenues by 30-300% while also providing more stable and predictable income streams for both parties.
LinkedIn Advertising
LinkedIn Advertising is one of the best social media advertising strategy for B2B marketing context. LinkedIn can be helpful for B2B organizations, SMB organizations and technology oriented organizations to reach out audience for lead generation or for brand building exercise.
This presentation details out all LinkedIn advertising principles and paid media strategies that one can apply on LinkedIn.
Darrell Sandefur Web Analytics Wednesday Cincinnati 20090709
Kroger's Darrell Sandefur shared his view of how different measures matter to different parts of the organization. A very detailed and insightful description of which measures to use by job function, thanks Darrell!
What's hot (20)
Snap - Your guide to understanding paid online advertising terminology
Snap - Your guide to understanding paid online advertising terminology
Programmatic advertising an overview and action plan
Programmatic advertising an overview and action plan
Parallelsessie Kelly - De evolutie van Display Advertising
Parallelsessie Kelly - De evolutie van Display Advertising
Darrell Sandefur Web Analytics Wednesday Cincinnati 20090709
Darrell Sandefur Web Analytics Wednesday Cincinnati 20090709
Viewers also liked
Werbeplanung.at SUMMIT 16 – Die perfekte Videostrategie, Episode 2 – Outstrea...
Werbeplanung.at SUMMIT 16 – Die perfekte Videostrategie, Episode 2 – Outstrea...Werbeplanung.at Summit
Premium-Video-Inventar ist rar und teuer. Aufgezwungene Formate wie Pre-Rolls oder Bumper Ads verärgern den User und fördern die Adblocker-Nutzung. Die Lösung: Marken können mit Outstream Video ihre Bewegtbildkampagne im Herzen des redaktionellen Contents der hochwertigsten Publisher der Welt platzieren - reichweitenstark, unaufdringlich und 100% sichtbar. Veranschaulicht werden die innovativen inRead Formate an einem konkreten Fallbeispiel von Airbnb."Werbeplanung.at SUMMIT 15 - Future of Search - Dominik Woeber
Dominik Wöber gibt einen Einblick in Trends im Nutzerverhalten und zeigen, an welchen Innovationen Google gerade arbeitet. Diese umfassen Vertical Search, Spracherkennung, Google Now, Mobile, Measurement und Automatisierung.
etailment WIEN 2016 – S. Hoffmann, S. Schwaha, F. Stich – Ambuzzador – Social...
etailment WIEN 2016 – S. Hoffmann, S. Schwaha, F. Stich – Ambuzzador – Social...Werbeplanung.at Summit
In einem interaktiven Workshop auf der etailment WIEN 2016 wurde anhand von Praxisbeispielen gezeigt, wie Social Media die volle Kraft als Performance Kanal entfalten kann: Dank der Kraft der Community, aber auch des Interessenstargetings.etailment WIEN 2016 - A. Schiechl, S. Danninger, F. Wolf – Netconomy & SAP Ös...
etailment WIEN 2016 - A. Schiechl, S. Danninger, F. Wolf – Netconomy & SAP Ös...Werbeplanung.at Summit
Den Kunden im Blick haben - (W)einkauf einmal anders!
In der heutigen digitalen Welt hat der Kunde immer „zu wenig Zeit“, um sich den wichtigen Dingen des Lebens zu widmen. Kunden wollen daher „Unterstützung“ in der Erledigung Ihrer Tätigkeiten von Unternehmen und nicht unpersonalisierte Werbung am falschen Ort zur falschen Zeit.
Schauen wir uns das anhand eines konkreten Einkaufserlebnisses in einem Supermarkt an. Entwickeln wir gemeinsam eine Customer Journey, um mit überzeugender Customer Experience einen loyalen Kunden zu erhalten.
In Design-Thinking-Workshops werden innovative Ideen entwickelt, die die Bedürfnisse und Motivationen der Kunden in den Mittelpunkt setzen. Die so entstandenen Konzepte werden mit Lösungen von SAP Hybris effizient umgesetzt. Am Beispiel der Customer Experience beim Weinkauf wird veranschaulicht, wie eine kundenzentrierte SAP Hybris Lösung geplant und umgesetzt werden kann.etailment WIEN 2016 – Jochen Felsberger – SmartInfoBroker – Beacons in der Pr...
etailment WIEN 2016 – Jochen Felsberger – SmartInfoBroker – Beacons in der Pr...Werbeplanung.at Summit
Beacons als neueste Technologie für Location Based Services sind zurzeit in aller Munde. Aber was genau tun sie und was kann man mit ihnen tun? Die Antworten darauf sind für jede Wirtschaftssparte verschieden. In diesem Workshop haben Sie die Möglichkeit, mit einem Hersteller von Beacon-basierten LBS-Lösungen über das Potential solcher Lösungen für Ihre spezifische Branche zu diskutieren, und dabei einige mögliche Anwendungen anhand eines realen Test-Systems live mitzuerleben.etailment WIEN 2016 – Reinhard Lengauer – Quelle / Unito Gruppe – Ich will Di...
etailment WIEN 2016 – Reinhard Lengauer – Quelle / Unito Gruppe – Ich will Di...Werbeplanung.at Summit
Im Laufe eines Händlerlebens gewinnt man nicht nur Kunden, man verliert auch viele auf dem Weg. Sie schlummern in den Tiefen der Datenbanken, dabei bedürfen sie besonderer Zuwendung. Reinhard Lengauer klärt in dieser Session zuerst, was es eigentlich heißt, einen Kunden zurück zu gewinnen. Dabei ist es niemals nur eine Maßnahme, die gesetzt werden muss. Es ist ein ganzes Bündel im On- und Offline, das zur Verfügung stünde. Und man ist nicht alleine gelassen, manchmal braucht es dafür Allianzen mit anderen. Schlussendlich, wenn alles nicht hilft, bleibt die Frage, wann lasse ich los?etailment WIEN 2016 – Gero Kummer – Paypal – The State of the Art in Payment
The State of the Art in Payment - Wo geht die Reise hin?
Online, mobile, Omnichannel. Payment ist mehr als nur Bezahlen und mehr als nur ein Button im Checkout-Prozess. Wie können Händler davon profitieren? Was bedeutet es für den Konsumenten? Wir schauen uns gemeinsam die Gegenwart an und wagen einen Blick in die Zukunft des Bezahlens.
Werbeplanung.at SUMMIT 15 – Bewegtbild im Netz: Der Kampf um Milliarden – Chr...
Werbeplanung.at SUMMIT 15 – Bewegtbild im Netz: Der Kampf um Milliarden – Chr...Werbeplanung.at Summit
Im Bewegtbildmarkt diversifizieren sich Screens, (mobile) Endgeräte und vor allem die Anbieter zunehmend. Neben den klassischen TV-Anbietern treten immer mehr Videoportale und Streaming-Kanäle in den Markt ein - entsprechend verteilt sich auch die Nutzung neu. Neue und etablierte Player auf dem Bewegtbildmarkt bringen sich in Stellung in einem Milliardenmarkt. Was sind ihre Strategien und wie möchten sie reüssieren?etailment WIEN 2016 – Harald Gutschi – Unito Gruppe – Reinvent or Die
Harald Gutschi spricht in seinem Impulsvortrag über “Reinvent or Die“. Darin thematisiert er die E-Commerce Strategien der Otto Group, aber auch wie E-Commerce den österreichischen Handel noch verändern wird.
etailment WIEN 2016 – Efrem Lengauer – Logistikum Steyr – Die letzten Meilen
Opening-Keynote von Efrem Lengauer: Aktuelle und zukünftige Herausforderung auf der letzten Meile
Die Anforderungen der Endkunden an das logistische Fulfillment im E-Commerce lässt sich mit den Begriffen Schnelligkeit, Pünktlichkeit, Bequemlichkeit und Preissensibilität zusammenfassen. Zur besseren Erfüllung dieser Anforderungen befinden sich derzeit viele Konzepte in einer Erprobungsphase, die oft kooperativ zwischen KEP-Dienstleister und Online-Retailer entwickelt und umgesetzt werden. Der Impulsvortrag von Prof. Lengauer gibt einen systematischen Überblick über den Paketmarkt in Österreich und den klassischen Ablauf bei KEP-Dienstleistern. Die aktuellen und zukünftigen Herausforderungen durch Versender und Empfänger werden anhand von Konzepten zu alternativen Zustellorten und –zeiten, zu speziellen technischen Lösungen und zu besonderen Bringdiensten und Retouren aufgezeigt und klassifiziert.
etailment WIEN 2016 – Jochen Felsberger – SmartInfoBroker – Beaconize It!
„Beaconize it – Fluch oder wahre Revolution?”
Wie kann man anhand von neuen Technologiestandards die Onlinewelt mit der Realen verschmelzen lassen und so eine ideale Win Win Situation schaffen? In diesem Vortrag beleuchten wir neue Technologien anhand des Bluetooth Low Energy Standards, (iBeacon, Eddystone), im Bereich Location Based Services bzw. Marketing. Welche Anwendungsgebiete es gibt, warum Keyplayer wie Apple, Google, oder Facebook auf diese neue Errungenschaft schwören und was es wirklich damit auf sich hat, möchten wir sowohl aus technischer als auch aus Sicht der einzelnen User genauer erörtern. Weg vom Spaming, hin zur gezielten Interaktion zwischen dem Handel und seiner Kundschaft.
Werbeplanung.at SUMMIT 16 – Strategien für ein einfaches Programmatic Adverti...
Werbeplanung.at SUMMIT 16 – Strategien für ein einfaches Programmatic Adverti...Werbeplanung.at Summit
Orbyd arbeitet sehr erfolgreich mit österreichischen Vermarktern und Publishern im Programmatic Advertising zusammen. Dieser Vortrag von Frederike Voss, CEO und Mitgründerin des Meta SSP Anbieters orbyd, soll einen Einblick in Strategien für ein einfaches Programmatic Advertising geben. Zusammen mit den beiden Gastrednern Kathrin Hirczy von der Omnicom und Martin Staudinger von Purpur Media wurden die Chancen, Herausforderungen und Besonderheiten des österreichischen Marktes diskutiert.PERFORMIX.Wien 2016 – Startschuss für Start-ups – so startet man durch – Alex...
PERFORMIX.Wien 2016 – Startschuss für Start-ups – so startet man durch – Alex...Werbeplanung.at Summit
Unternehmen müssen datengetrieben arbeiten um in einem kompetitiven Umfeld erfolgreich zu sein. Das gilt für Startups genauso wie für traditionelle Unternehmen.
Um Dinge systematisch schnell besser zu machen als andere braucht es ein sinnvolles und funktionierendes KPI Framework.
Es gibt allerdings Daten wie Sand am Meer und nur begrenzte kognitive Kapazität und Personal. Ein solches Framework muss also die Frage beantworten welche Daten aufgezeichnet und welche Daten zu welchem Zeitpunkt analysiert werden und im Fokus stehen. Lassen Sie uns ein solches Framework skizzieren und darüber sprechen, welche Skills es braucht um es in unternehmerischen Erfolg umzusetzen.etailment WIEN 2015 – David Dechamps (MasterCard) “Die Welt des Bezahlens”
Vortrag in Englisch von David Dechamps, er verantwortet bei MasterCard Europe den Bereich „Emerging Payments“ und damit u.a. alle wesentlichen Innovationen rund um Kartenzahlungen im e- und m-Commerce, z.B. MasterPass, Maestro eCommerce, NFC und Apple Pay.
Immer neue digitale Zahlungsmöglichkeiten drängen auf den Markt. Stellt sich die Frage, welche Innovationen besonders zukunftsträchtig sind. Wie bereiten sich die Handelsunternehmen diesbezüglich auf die Zukunft vor und was gilt es für die Händler zu beachten?
etailment WIEN 2016 – M. Arends & F. Freitag – NOUS Guide & indoo.rs – Beacon...
etailment WIEN 2016 – M. Arends & F. Freitag – NOUS Guide & indoo.rs – Beacon...Werbeplanung.at Summit
Micro-Location und Analytics: Praxisbeispiele aus Einzelhandel und Kulturbereich
Pioniere im Markt setzen auf die iBeacon Technologie und bieten ihren Kunden zusätzliche Services wie sie bisher nur online möglich waren. Indoor Navigation und positionsgenaue Kundenansprachen eröffnen neue Möglichkeiten für User und Betreiber. Während im Einzelhandel Werbemöglichkeiten und eine Steigerung des Umsatzes die dominanten Zielsetzungen sind, bemühen sich Kulturinstitutionen ihr Angebot auch einem immer stärker digitalisiertem Publikum attraktiv anzubieten. indoo.rs und NOUS stellen bestehende Use Cases und Ansätze zur Datenauswertung vor. indoo.rs entwickelt und lizenziert Software zur Positionierung und Navigation innerhalb von Gebäuden. NOUS gehört zu den führenden Anbietern mobiler Guides und medialer Vermittlung.PERFORMIX.Wien 2016 – Mit Offline Daten zum SEO Erfolg – Stephan Wild (SPAR) ...
PERFORMIX.Wien 2016 – Mit Offline Daten zum SEO Erfolg – Stephan Wild (SPAR) ...Werbeplanung.at Summit
Wenn Sie für SEO nur mit Daten des Keyword Planers arbeiten, um mehr Traffic auf Ihrer Webseite zu erreichen, dann sind Sie in dieser Session genau richtig. Stephan Wild und Florian Hieß erzählten den Besuchern der PERFORMIX.Wien 2016, wie Sie Ihre Abhängigkeit von reinen Keyword Informationen reduzieren und stattdessen andere Quellen für die Auswahl der richtigen Themen für die Optimierung Ihrer Webseite nutzen.etailment WIEN 2016 – Jörg Bartussek – Finnest – Die Zukunft der Unternehmens...
etailment WIEN 2016 – Jörg Bartussek – Finnest – Die Zukunft der Unternehmens...Werbeplanung.at Summit
Die Auswirkung der Bankenkrise auf den Mittelstand
Wohin mit dem Geld? Anlegen im Niedrigstzinsumfeld
Was hat Schwarmintelligenz mit Bookbuilding und Crowdinvesting zu tun?
Und warum wird daraus die Zukunft der Unternehmensfinanzierung?
Ein Praxisbeispiel – der Blick hinter die KulissenPERFORMIX.Wien 2016 – Search ohnne Keywords – Viktor Zemann (traffic3)
Neben den klassischen Searchkampagnen mit Keywords gibt es in Google AdWords inzwischen mehrere Möglichkeiten die eigene Website zu bewerben ohne ein einziges Keyword einzubuchen.
Mit Google Shopping-Kampagnen, die inzwischen schon knapp 15 Jahre alt sind und in dieser Zeit mehrfach seitens Google generalüberholt wurden, bewerben E-Commerce-Kunden ihr Produktsortiment mit Hilfe von Produktdatenfeeds - ganz ohne Keywords. Nicht selten stechen die Shopping-Kampagnen die klassischen Searchkampagnen in Punkto Performance aus - allerdings nur, wenn auf die Feinheiten bei Feederstellung und Optimierung geachtet wurde. Wie Sie Ihre Feeds optimal erstellen und optimieren bzw. wie Sie sicherstellen können, dass Ihre Produkte die gewünschte Sichtbarkeit bei Google Shopping bekommen, erklärt Viktor Zemann in seinem praxisnahen Vortrag.
Für Kunden, die nicht im ECommerce-Bereich beheimatet sind (es sehr wohl aber auch sein können), stellt Google mit Dynamischen Suchanzeigen, kurz DSA, eine spannende Funktion zur Verfügung, um mit Hilfe des organischen Suchindex passende Zielseiten zu (Longtail-)Anfragen zu finden und dafür dynamisch generierte Anzeigen zu schalten. Durch die korrekte Verwendung von DSAs kann - vor allem auf sehr contentreichen Websites/Websitebereichen - zusätzlich hochrelevanter Traffic generiert werden, der einem ansonsten verloren gegangen wäre.
Viktor Zemann erklärt die Best Practices und zeigt, worauf Sie beim Arbeiten mit DSAs achten müssen.
Viewers also liked (18)
Werbeplanung.at SUMMIT 16 – Die perfekte Videostrategie, Episode 2 – Outstrea...
Werbeplanung.at SUMMIT 16 – Die perfekte Videostrategie, Episode 2 – Outstrea...
Werbeplanung.at SUMMIT 15 - Future of Search - Dominik Woeber
Werbeplanung.at SUMMIT 15 - Future of Search - Dominik Woeber
etailment WIEN 2016 – S. Hoffmann, S. Schwaha, F. Stich – Ambuzzador – Social...
etailment WIEN 2016 – S. Hoffmann, S. Schwaha, F. Stich – Ambuzzador – Social...
etailment WIEN 2016 - A. Schiechl, S. Danninger, F. Wolf – Netconomy & SAP Ös...
etailment WIEN 2016 - A. Schiechl, S. Danninger, F. Wolf – Netconomy & SAP Ös...
etailment WIEN 2016 – Jochen Felsberger – SmartInfoBroker – Beacons in der Pr...
etailment WIEN 2016 – Jochen Felsberger – SmartInfoBroker – Beacons in der Pr...
etailment WIEN 2016 – Reinhard Lengauer – Quelle / Unito Gruppe – Ich will Di...
etailment WIEN 2016 – Reinhard Lengauer – Quelle / Unito Gruppe – Ich will Di...
etailment WIEN 2016 – Gero Kummer – Paypal – The State of the Art in Payment
etailment WIEN 2016 – Gero Kummer – Paypal – The State of the Art in Payment
Werbeplanung.at SUMMIT 15 – Bewegtbild im Netz: Der Kampf um Milliarden – Chr...
Werbeplanung.at SUMMIT 15 – Bewegtbild im Netz: Der Kampf um Milliarden – Chr...
etailment WIEN 2016 – Harald Gutschi – Unito Gruppe – Reinvent or Die
etailment WIEN 2016 – Harald Gutschi – Unito Gruppe – Reinvent or Die
etailment WIEN 2016 – Efrem Lengauer – Logistikum Steyr – Die letzten Meilen
etailment WIEN 2016 – Efrem Lengauer – Logistikum Steyr – Die letzten Meilen
etailment WIEN 2016 – Jochen Felsberger – SmartInfoBroker – Beaconize It!
etailment WIEN 2016 – Jochen Felsberger – SmartInfoBroker – Beaconize It!
Werbeplanung.at SUMMIT 16 – Strategien für ein einfaches Programmatic Adverti...
Werbeplanung.at SUMMIT 16 – Strategien für ein einfaches Programmatic Adverti...
PERFORMIX.Wien 2016 – Startschuss für Start-ups – so startet man durch – Alex...
PERFORMIX.Wien 2016 – Startschuss für Start-ups – so startet man durch – Alex...
etailment WIEN 2015 – David Dechamps (MasterCard) “Die Welt des Bezahlens”
etailment WIEN 2015 – David Dechamps (MasterCard) “Die Welt des Bezahlens”
etailment WIEN 2016 – M. Arends & F. Freitag – NOUS Guide & indoo.rs – Beacon...
etailment WIEN 2016 – M. Arends & F. Freitag – NOUS Guide & indoo.rs – Beacon...
PERFORMIX.Wien 2016 – Mit Offline Daten zum SEO Erfolg – Stephan Wild (SPAR) ...
PERFORMIX.Wien 2016 – Mit Offline Daten zum SEO Erfolg – Stephan Wild (SPAR) ...
etailment WIEN 2016 – Jörg Bartussek – Finnest – Die Zukunft der Unternehmens...
etailment WIEN 2016 – Jörg Bartussek – Finnest – Die Zukunft der Unternehmens...
PERFORMIX.Wien 2016 – Search ohnne Keywords – Viktor Zemann (traffic3)
PERFORMIX.Wien 2016 – Search ohnne Keywords – Viktor Zemann (traffic3)
Similar to Werbeplanung.at SUMMIT 15 - Die RTA Strategien der Einkäufer - Monika Kugler
Linkstorm Automotive Ad Deck
The document discusses Linkstorm, a company that provides an interactive advertising platform. Their technology overlays existing banner ads with navigational menus that users can engage with. This improves user experience and drives higher click-through and conversion rates for advertisers. The menus are customizable based on marketing goals and customer segments. Linkstorm also offers analytics to track user interactions. Case studies demonstrate their ads significantly outperform standard formats in driving deeper engagement and qualified clicks.
Fundamentals of Adtech for AVOD Streaming Services
AVOD platforms offer free streaming content supported by advertisements, expanding their reach beyond subscribers. VAST tags provide instructions to video players on displaying video ads from ad servers. Ad pods are sequences of ads played during commercial breaks. Direct assets are directly uploaded video ads giving more content control, cost savings, and targeting effectiveness. Ad placements include pre-roll, mid-roll, and post-roll. Fill rate measures the percentage of ad requests filled. Factors like ad demand, content quality, strategic ad placement, user engagement, and tech infrastructure can improve fill rates for AVOD services.
BOLO2010 Portugal
The document discusses emerging trends in digital advertising, including real-time bidding, audience targeting, and the use of data to optimize campaigns. It notes that technologies are shifting media buying towards automated, data-driven approaches leveraging vast online user data. Specifically, it highlights the growth of real-time bidding exchanges, video advertising, and the importance of verification and post-buy analytics to understand campaign performance and attribute conversions across channels. The document advocates for an integrated, "atomic" approach combining planning, data, buying, and analysis tools to optimize advertising based on deep audience insights.
Media Deck
The document summarizes the capabilities of Spot200 & PerfSpot Agency Media including:
- Reaching over 5 billion impressions and 200 countries monthly through thousands of premium publishers
- Advanced targeting capabilities including behavioral, demographic, and geographic targeting
- Dynamic pricing that optimizes rates based on campaign goals
- Social media marketing options through sites like Facebook and extensive targeting on the PerfSpot social network
- Detailed reporting and optimization of campaigns
Ad ap dsn presentation 9 26 2011 v1
The document discusses how adAP connects advertisers directly with audiences by providing access to high quality inventory from direct publisher relationships, allowing for enhanced targeting and brand safety. It offers a complete supply solution through real-time bidding (RTB) via Admeld, prioritized auctions, and direct access to adConductor inventory. AdAP's technology integration and direct relationships provide advertisers access to audiences on independent websites not found on other supply platforms.
Cobalt group
Cobalt Communications Corporation is a marketing and branding firm founded in 2009 that has grown significantly, and now provides a wide range of digital marketing solutions including banner advertising, content marketing, social media management, and data analytics services. The company operates several subsidiary businesses focused on specific marketing areas like digital media, public relations, graphic design, and event planning. Cobalt aims to deliver customized marketing solutions and generate tangible returns for its clients across industries.
Discussion on affiliate marketing affiliate perspective
This is a PPT that was created to help new interns and new colleagues in the team to get training on digital marketing practices apart from Google and Facebook. Relates to Affiliate marketing, SSP, DSP, RTB, Programmatic buying and alliances.
br_casestudy_auto
1. An online auto retailer partnered with BrightRoll to test and optimize their video advertising campaigns using programmatic technology.
2. They tested different parameters like audience targeting, creative content, ad units, and content length.
3. The results showed that targeting potential customers drove higher click-through rates, while known customers were more effective for conversions. Creative content and short-form videos also improved engagement metrics.
advertising in the programmatic age
Kumma is a programmatic media agency that uses software to automate and optimize digital media buying across channels and platforms. It has access to over 3.5 trillion monthly impressions globally through partnerships with exchanges, supply-side platforms, data management platforms, and other technology partners. Kumma aims to help clients better target audiences, access inventory, and optimize campaigns through its programmatic solutions and access to data.
Smadex DSP MOBILE
The math behind Smadex
The limits of Fixed CPA acquisition
Smadex analyzes hundreds of first and third party data points, defining a Predicted LTV score for each user characteristic, feeding its algorithm to create a acquisition portfolio strategy reaching each cluster of users according to its expected value to the business and the predicted market Customer Acquisition Cost (mCAC).
This way, you pay for the real valueof each user and you maximize scale, while keeping campaigns limited by your targeted CPA goal .
Most advanced App Marketers are looking for two things: a profitable Customer Acquisition Cost and scale. The typical programmatic algorithm is built around bidding for impressions, trying to get as many as possible as long the CPA goal is reached. This usually means advertisers end up paying more for users that generate lower value to their business and not pushing enough for users of higher value (and higher Acquisition Cost).
How Portfolio-based bidding works
Real time marketing
This document discusses real-time marketing and how marketers can leverage different technologies and data to engage with audiences in real-time. It notes that most marketing currently uses outdated data and static campaigns. Real-time marketing requires integrating site analytics, programmatic buying, dynamic creatives, and a single customer view across online and offline channels. Case studies show how real-time marketing can optimize creatives and targeting based on factors like location, language, and user behavior to improve campaign performance. Real-time marketing is presented as a scalable and economical approach compared to traditional marketing methods.
Geary LSF University Presents: Digital media 101
Geary LSF's Growth & Development committee presents Digital Media 101, a powerpoint about the basics of paid search, PPC, SEM, Display advertising and more. Learn how-to do PPC and more with this presentation by Geary LSF's Paid Media experts.
Brand building with Amazon DSP – how to, AND how NOT to do it | #AmafestUK Ma...
Brand building with Amazon DSP – how to, AND how NOT to do it | #AmafestUK Ma...#AmafestUK - Amazon Sellers Conference
Speaker: Mark James, Perpetua
About this presentation:
Adopting a full-funnel approach to marketing on (and off) Amazon is quickly becoming paramount. The market is becoming more crowded, and building a brand that people recognise and relate to can make you stand out from that crowd, and ultimately increase the likelihood of consumers purchasing from you, and not your competition. A great strategy at your disposal to build upper-funnel awareness is using Amazon’s DSP.
This talk will cover – why and how you should use Amazon’s DSP, and common mistakes to avoid!Visiblend Berkeley 2015
Visiblend is a company that provides contextual video advertising on YouTube. Over several weeks, Visiblend pivoted its product, target customers, and business model based on feedback. Its initial MVP tested targeting contextual ads on YouTube channels and found a 67% uplift in click-through rates. Visiblend aims to help video publishers optimize ads and help ad agencies improve performance, with a business model based on a percentage of increased ad spending.
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...
This document discusses various types of digital display advertising that Medicare marketers can utilize, including banners, rich media, video, and programmatic advertising. It explains key terms like retargeting, dynamic creative optimization, and the role of agency trading desks in programmatic media buying. Various banner sizes and types of rich media ads like expanding ads, sidebar ads, and video ads are also outlined. The summary highlights the growing use and benefits of programmatic digital display advertising for marketers.
Programmatic 101: What All Publishers Need to Know (Digiday WTF Programmatic ...
Rich Zeroth from Meredith Digital's presentation from Digiday's WTF Programmatic for Publishers event in NYC - April 30, 2015.
Perform dm go to market deck - may 2014 email
So premium digital display placements is such a thing of the past (i know, rich coming from a publisher) , but we need to face facts , traffic is far cheaper on networks and so far more successful for most companies we have worked with. the argument about brand on page takeovers hold validity , but there are many better channels for that sort of marketing. Saying that , if its reach you want with LOW CPM's , then you need to be talking to me ... if its CPC deals you are looking at , then let us build data for you and grow a re-marketing pool where you will see results second to none. Get in touch for a demo on what we can do - dennis@iface.co.za
Ad iCompli Sales Presentation - January 2014
Ad iCompli, a service from BPA Worldwide, is an online advertising assurance service. Near real-time reporting verifies brand safety, media quality and compliance to the media plan.
Enterprise Marketing Management (EMM) Overview
RiverPoint provides fully integrated marketing management solutions to help customers increase revenue and loyalty. Their solutions include enterprise marketing management, project management, network support, staffing services, and business intelligence and data visualization tools to better analyze customer behaviors and implement targeted multi-channel campaigns. RiverPoint helps organizations automate marketing, improve customer retention and increase customer lifetime value.
EN - Criteo - BD Deck -July 2014 - rebrand
Criteo provides targeted display advertising that is able to predict user clicks. It buys large advertising inventories from publishers using a cost-per-million (CPM) model and sells campaigns to advertisers on a cost-per-click (CPC) model. Criteo's Real-Time Audience solution allows it to drop cookies and show targeted ads to iOS and Safari users. This solution has increased revenue for publishers by over 100% on average by enabling more accurate frequency capping, higher volume, and price points. Integrating Criteo's RTA solution is described as easy and having no impact on page loading times.
Similar to Werbeplanung.at SUMMIT 15 - Die RTA Strategien der Einkäufer - Monika Kugler (20)
Fundamentals of Adtech for AVOD Streaming Services
Fundamentals of Adtech for AVOD Streaming Services
Discussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspective
Brand building with Amazon DSP – how to, AND how NOT to do it | #AmafestUK Ma...
Brand building with Amazon DSP – how to, AND how NOT to do it | #AmafestUK Ma...
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...
Programmatic 101: What All Publishers Need to Know (Digiday WTF Programmatic ...
Programmatic 101: What All Publishers Need to Know (Digiday WTF Programmatic ...
More from Werbeplanung.at Summit
PERFORMIX.Wien 2016 – Conversionoptimierung durch Dynamisierung von Werbemitt...
PERFORMIX.Wien 2016 – Conversionoptimierung durch Dynamisierung von Werbemitt...Werbeplanung.at Summit
Moderne Produktkommunikation hat die Aufgabe, die spezifischen Bedürfnisse der Menschen zu befriedigen und diese dabei gleichermaßen zu informieren wie zu unterhalten.
Durch datengestützte Personalisierung ergeben sich in diesem Kontext neue digitale Optimierungs-Chancen durch Storytelling via Dynamic Ads im Zusammenspiel mit personalisierten Landingpages. Mittels dynamischer, user-zentrierte Ansprache entsprechend der Vorinformation des Users bzw. dessen individuellen User-Verhaltens, lassen sich Konvertierungsraten erheblich steigern.PERFORMIX.Wien 2016 – Search mit Keywords - Optimierungen – Alexander Beck (t...
PERFORMIX.Wien 2016 – Search mit Keywords - Optimierungen – Alexander Beck (t...Werbeplanung.at Summit
Die klassischen Textanzeigen im Search-Netzwerk sind häufig die AdWords-Kampagnen, welche die meisten Conversions bringen. Nicht selten entscheiden sie daher über Erfolg und Misserfolg der gesamten SEA-Bemühungen.
Kampagnen lassen sich immer verbessern und erfolgreicher machen. Alexander Beck, Autor des deutschsprachigen Standardwerkes “Google AdWords”, geht auf die Probleme bei klassischen Search-Kampagnen ein und zeigt Optimierungsstrategien auf: Was tun bei vielen Impressions und wenigen Klicks? Bei hohen Kosten und wenigen Conversions? Und bei hohen Kosten und vielen Conversions?PERFORMIX.Wien 2016 – SEO-KPIs jenseits von Sichtbarkeitsindizes, Rankings un...
PERFORMIX.Wien 2016 – SEO-KPIs jenseits von Sichtbarkeitsindizes, Rankings un...Werbeplanung.at Summit
Der Erfolg von SEO wird oft anhand der Entwicklung von KPIs nachgewiesen, die sich nicht an den eigenen Zielen orientieren und somit zu fehlerhaften Bewertungen führen. KPIs sollten sich immer aus dem eigenen Zielen ableiten, transparent und handlungsorientiert sein. Die KPI kann es somit nicht geben. Wie sieht also eine sinnvolle Erfolgsmessung im SEO aus und wie kann diese implementiert werden. Jens Fauldrath bot hierzu Lösungen zum Mitdenken!PERFORMIX.Wien 2016 – Anhand welcher Kennzahlen messe ich meinen Erfolg bei I...
PERFORMIX.Wien 2016 – Anhand welcher Kennzahlen messe ich meinen Erfolg bei I...Werbeplanung.at Summit
Anhand welcher Kennzahlen messe ich meinen Erfolg bei Imagekampagnen? Teresa Karan von Österreich Werbung schilderte dies anhand der erfolgreichen Kulturkampagne der Österreich Werbung und welche Chancen sich für Sie ergeben bei der PERFORMIX.Wien 2016PERFORMIX.Wien 2016 – Performance durch Affiliate-Marketing – Chancen, Risike...
PERFORMIX.Wien 2016 – Performance durch Affiliate-Marketing – Chancen, Risike...Werbeplanung.at Summit
Wenige Online-Channels polarisieren so stark wie Affiliate Marketing – doch richtig eingesetzt zählt es nach wie vor zu einem der performantesten Kanäle.
Im Vortrag werden die Voraussetzungen für ein erfolgreiches Programm beleuchtet, sowie Chancen und nicht zu vernachlässigende Risiken sowie mögliche Gegenmaßnahmen aufgezeigt – fernab der Sales-Pitches von Netzwerken und dubiosen Agenturen.PERFORMIX.Wien 2016 – Mit der Kraft der Community – Nadja Pracher (Pulpmedia)
Wie auch bei anderen Performance-Kampagnen liegt bei Ads in Social Networks der Fokus auf Messbarkeit und Optimierbarkeit. Dabei darf aber eines nicht aus den Augen verloren werden:
Dass sich die Werbemaßnahme mit dem Branding im Einklang befindet.
Wie kann man beiden Elementen – Zahlenoptimierung und zielgruppengerechte Kommunikation – gerecht werden? Wo befinden sich hier die Spannungsfelder und welche Entscheidungen gilt es zu treffen? Und wann kann man tatsächlich von einer erfolgreichen Performance-Kampagne im Social-Plattform-Bereich sprechen?
PERFORMIX.Wien 2016 – Are you prepared for Voice Search – Florian Retzer (Mic...
PERFORMIX.Wien 2016 – Are you prepared for Voice Search – Florian Retzer (Mic...Werbeplanung.at Summit
Trendthema 2016 ist „Conversation as a platform" (CaaP) und der gesamte Bereich Sprachsteuerung, also auch die Sprachsuche im Suchmaschinengeschäft. Für die Nutzer bedeutet die CaaP-Technologie eine noch tiefere und genauere Suche, die Präferenzen besser erkennt und bedient.
Marken nutzen CaaP, um ihren Kundenservice zu verbessern und ihren Nutzern konsistente und innovative Online-Shoppingerlebnisse anzubieten, die auch auf die Bekanntheit von Marken einzahlen z.B. in Form von Chat Bots oder als intelligente, digitalen Assistenten auf dem Smartphone. Dabei können die digitalen Assistenten von heute schon längst mehr, als auf das gesprochene Wort zu reagieren – sie sind anhand verschiedenster verfügbaren Daten und Informationen in der Lage, die Absichten und Verhaltensweisen ihrer Nutzer einzuschätzen und ihnen so bei alltäglichen Entscheidungen zu helfen. Sprachsteuerung und persönliche digitale Assistenten gehören für viele Nutzer inzwischen schon zur Normalität und so prognostiziert etwa ComScore für 2020, dass 50 Prozent aller Suchen sprachgesteuert sein werden.
Was das für Ihre Kampagnenerstellung bedeutet und welchen Impact dies auf die Keywordsuche hat, stellte Florian Retzer in seinem Vortrag vor.PERFORMIX.Wien 2016 – Wachstumstreiber Google – Dominik Wöber (Google Germany)
PERFORMIX.Wien 2016 – Wachstumstreiber Google – Dominik Wöber (Google Germany)Werbeplanung.at Summit
This document discusses improving mobile performance and measuring impact. It addresses growing mobile traffic and the need to improve the user experience on mobile. It covers testing site speed, optimizing ads for mobile, and attributing conversions across devices and touchpoints to understand mobile's impact. Attribution is important as 30% more conversions are now attributed to mobile. The document provides resources for testing, benchmarks, and understanding how to measure store visits from mobile.PERFORMIX.Wien 2016 – New Media Platforms & Influencer Marketing – Jasmin Fis...
PERFORMIX.Wien 2016 – New Media Platforms & Influencer Marketing – Jasmin Fis...Werbeplanung.at Summit
Coca-Cola Österreich hat bereits als eine der ersten Marken 2015 erfolgreich einen Snapchat Kanal gelaunched, der mittlerweile einer der Prioritäten im Kommunikationsmix für Teens geworden ist. Das Dream-Team Jasmin Fischer und Sandra Kaliszewski sprachen bei der PERFORMIX.Wien 2016 über die Erfahrungen und Herausforderungen.PERFORMIX.Wien 2016 – Landingpages für AdWords – Boris Sudar (durchblicker.at)
PERFORMIX.Wien 2016 – Landingpages für AdWords – Boris Sudar (durchblicker.at)Werbeplanung.at Summit
Mit dem Klick des Users auf eine Anzeige alleine wird in den seltensten Fällen schon etwas verdient. Die User möchten auch auf der geladenen Website gut bedient und umsorgt werden, bevor sie konvertieren - nicht umsonst ist die Nutzererfahrung mit der Zielseite einer der wichtigsten Aspekte für den Qualitätsfaktor eines Keywords.PERFORMIX.Wien 2016 – App-Marketing - App Downloads generieren – Thomas Mühlb...
PERFORMIX.Wien 2016 – App-Marketing - App Downloads generieren – Thomas Mühlb...Werbeplanung.at Summit
landwirt.com wurde heuer völlig überraschend als einer der großen Gewinner beim Criteo Performance Award 2016 gekürt. Thomas Mühlbacher, Internetchef bei landwirt.com, stellte seine Strategien bei der PERFORMIX.Wien vor.Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Case Study von M...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Case Study von M...Werbeplanung.at Summit
Snapchat versus Instagram! Zwei Image Messanging Apps, die sonst wenig gemein haben? Nach Jahren der absoluten Facebook-Herrschaft zeigt sich nun auch im Social Media Bereich eine stärkere Differenzierung. Gemeinsam mit Moderatorin Judith Denkmayr von VICE gab Martin Kydd (ADAC), eine Snapchat Einführung des ADAC.Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – Stor...
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – Stor...Werbeplanung.at Summit
Content & Daten, Kommunikation & IT – warum müssen wir über beides nachdenken – und das möglichst gleichzeitig? In Echtzeit?
Personalisierte Inhalte, das Generieren von Daten und das laufende Verbessern, ist die hohe Kunst im Story-Telling. Es geht also um weit mehr als das reine Publizieren von Inhalten nach dem Fire-And-Forget-Prinzip. Aber was soll eigentlich personalisiert werden und was macht das Thema Daten, mitten im Bereich von Content-Marketing? Wir dachten doch, dass wir endlich ohne Technik auskommen…
Die Implementierung von Story-Telling Strategien aus inhaltlicher und technologischer Sicht. Welche Weichen müssen im Unternehmen gestellt werden, um Multitasking-fähig zu werden und flächenübergreifend arbeiten zu können? Wie zum Beispiel der neue Newsroom der Bank Austria. Zum Beispiel neue Kanäle und neue Kooperationen. Und neue Skills. Mit semantischen Technologien unter dem Begriff von Data-Driven Publishing messen intelligente Systeme die Interessenslagen ihrer User und vermessen dabei vor allem die Veränderungen im Leseverhalten. Die Rückschlüsse daraus werden unmittelbar für die persönliche Ansprache verwendet. Hier ist Story-Telling der nächste Schritt.Werbeplanung.at SUMMIT 16 – Advertising loves Data – Michael Jiresch (Österre...
Werbeplanung.at SUMMIT 16 – Advertising loves Data – Michael Jiresch (Österre...Werbeplanung.at Summit
Bestand der automatische Anzeigenhandel anfangs nur aus Retargeting im stationären Internet, ist das Data Driven Advertising heute vielfältiger. Programmatic erobert den mobilen Bildschirm, sowie neue Anwendungsgebiete. Neue Allianzen entstehen, die Umsätze im Programmatic Advertising steigen rasant, auch dank neuer Planungsmodelle. Was ist heute technisch möglich, wo zeigt die Maschine Intelligenz, wie trägt es zum Nutzen des Werbekunden bei und wo liegen die Grenzen? Kunden, technologische und werbliche Anbieter zeigen Cases und diskutieren über die Zukunft.
Am Werbeplanung.at SUMMIT präsentierten die Österreichische Post Cases, die die unterschiedlichen Aspekte datengetriebener digitaler Werbung beleuchten.Werbeplanung.at SUMMIT 16 – Keynote 3 Years @MetMuseum – Digital, Mobile, Soc...
Werbeplanung.at SUMMIT 16 – Keynote 3 Years @MetMuseum – Digital, Mobile, Soc...Werbeplanung.at Summit
In seiner Keynote am Werbeplanung.at SUMMIT 2016 veranschaulichte Sree Sreenivasan, welche Möglichkeiten bestehen, die Verbindung zum Publikum über digitale Kanäle zu vertiefen und was es bedeutet, eine wichtige stationäre Präsenz, wie die eines Museums, zu digitalisieren.
Als ehemaliger Chief Digital Officer des weltweit agierenden Metropolitan Museum of Art New York, zählt Sree Sreenivasan zu den einflussreichsten Content Marketing Experten der Welt. Zusammen mit seinem Team führte er das weltberühmte „The Met“ wie ein Start-up in das digitale Zeitalter.Werbeplanung.at SUMMIT 16 – Influencer Marketing – Marion Payr (@ladyvenom)
Influencer Marketing – das Wort befeuert die feuchten Träume der Werbetreibenden in Österreich. Während in den USA nach Jahren des Influencer Marketings gerade deutlich kritische Stimmen laut werden, hat man hierzulande das Thema noch nicht wirklich verstanden.
Was ist überhaupt ein Influencer? Und welcher Influencer passt zu mir als Marke? Liefern Influencer eigentlich wertvollen Content und wie wichtig ist guter Content letztendlich? Diese Fragen gilt es zu stellen bevor eine Influencer Kampagne gestartet wird. Marion Payr führte beim Werbeplanung.at SUMMIT zu Beginn ins Thema ein. Im Anschluss diskutierten Daniela Zidek und Julia Olach mit dem Publikum über Influencer Marketing am Beispiel von REWE und TUI.
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Snapchat-Einführ...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Snapchat-Einführ...Werbeplanung.at Summit
Snapchat versus Instagram! Zwei Image Messanging Apps, die sonst wenig gemein haben? Nach Jahren der absoluten Facebook-Herrschaft zeigt sich nun auch im Social Media Bereich eine stärkere Differenzierung. Gemeinsam mit Moderatorin Judith Denkmayr von VICE gab Martin Kydd (ADAC), eine Snapchat Einführung des ADAC.Werbeplanung.at SUMMIT 16 – Virtual Reality, Marketing für alle Sinne – Thoma...
Werbeplanung.at SUMMIT 16 – Virtual Reality, Marketing für alle Sinne – Thoma...Werbeplanung.at Summit
This document discusses the applications and limitations of virtual reality (VR) and augmented reality (AR) technologies. It outlines several potential fields of use for VR/AR, including gaming, entertainment, education, and business applications. The document also examines factors like immersion, comfort, and ease of use for different VR platforms. Finally, it argues that VR can enhance lives by providing more engaging experiences, and that the technology should be developed with a user-centric approach.Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – will...
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – will...Werbeplanung.at Summit
Mit einem Einblick in die jüngste Aktion #willstdukanzlerstdu zeigte David Kitzmüller am Werbeplanung.at SUMMIT, wie langfristig orientierter Aufbau von Content Marketing Ressourcen riesige Reichweiten ohne Ad-Budgets ermöglicht. Ein österreichisches Live-Marketing Beispiel bei dem neben Glück sechs Jahre Erfahrung und Fehler eine große Rolle gespielt haben.Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Coca-Coal Case S...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Coca-Coal Case S...Werbeplanung.at Summit
Was für welchen Zweck und welche passt zu meinem Unternehmen? Zielgruppen, Content, die Motivation, Inhalte zu teilen: Von Plattform zu Plattform gibt es da gewaltige Unterschiede und daraus ergeben sich ganz unterschiedliche Implikationen. Jasmin Fischer Social-Media-Profi von Coca-Cola zeigte am Werbeplanung.at SUMMIT mit Coca-Cola ein erfolgreiches Beispiel.More from Werbeplanung.at Summit (20)
PERFORMIX.Wien 2016 – Conversionoptimierung durch Dynamisierung von Werbemitt...
PERFORMIX.Wien 2016 – Conversionoptimierung durch Dynamisierung von Werbemitt...
PERFORMIX.Wien 2016 – Search mit Keywords - Optimierungen – Alexander Beck (t...
PERFORMIX.Wien 2016 – Search mit Keywords - Optimierungen – Alexander Beck (t...
PERFORMIX.Wien 2016 – SEO-KPIs jenseits von Sichtbarkeitsindizes, Rankings un...
PERFORMIX.Wien 2016 – SEO-KPIs jenseits von Sichtbarkeitsindizes, Rankings un...
PERFORMIX.Wien 2016 – Anhand welcher Kennzahlen messe ich meinen Erfolg bei I...
PERFORMIX.Wien 2016 – Anhand welcher Kennzahlen messe ich meinen Erfolg bei I...
PERFORMIX.Wien 2016 – Performance durch Affiliate-Marketing – Chancen, Risike...
PERFORMIX.Wien 2016 – Performance durch Affiliate-Marketing – Chancen, Risike...
PERFORMIX.Wien 2016 – Mit der Kraft der Community – Nadja Pracher (Pulpmedia)
PERFORMIX.Wien 2016 – Mit der Kraft der Community – Nadja Pracher (Pulpmedia)
PERFORMIX.Wien 2016 – Are you prepared for Voice Search – Florian Retzer (Mic...
PERFORMIX.Wien 2016 – Are you prepared for Voice Search – Florian Retzer (Mic...
PERFORMIX.Wien 2016 – Wachstumstreiber Google – Dominik Wöber (Google Germany)
PERFORMIX.Wien 2016 – Wachstumstreiber Google – Dominik Wöber (Google Germany)
PERFORMIX.Wien 2016 – New Media Platforms & Influencer Marketing – Jasmin Fis...
PERFORMIX.Wien 2016 – New Media Platforms & Influencer Marketing – Jasmin Fis...
PERFORMIX.Wien 2016 – Landingpages für AdWords – Boris Sudar (durchblicker.at)
PERFORMIX.Wien 2016 – Landingpages für AdWords – Boris Sudar (durchblicker.at)
PERFORMIX.Wien 2016 – App-Marketing - App Downloads generieren – Thomas Mühlb...
PERFORMIX.Wien 2016 – App-Marketing - App Downloads generieren – Thomas Mühlb...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Case Study von M...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Case Study von M...
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – Stor...
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – Stor...
Werbeplanung.at SUMMIT 16 – Advertising loves Data – Michael Jiresch (Österre...
Werbeplanung.at SUMMIT 16 – Advertising loves Data – Michael Jiresch (Österre...
Werbeplanung.at SUMMIT 16 – Keynote 3 Years @MetMuseum – Digital, Mobile, Soc...
Werbeplanung.at SUMMIT 16 – Keynote 3 Years @MetMuseum – Digital, Mobile, Soc...
Werbeplanung.at SUMMIT 16 – Influencer Marketing – Marion Payr (@ladyvenom)
Werbeplanung.at SUMMIT 16 – Influencer Marketing – Marion Payr (@ladyvenom)
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Snapchat-Einführ...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Snapchat-Einführ...
Werbeplanung.at SUMMIT 16 – Virtual Reality, Marketing für alle Sinne – Thoma...
Werbeplanung.at SUMMIT 16 – Virtual Reality, Marketing für alle Sinne – Thoma...
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – will...
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – will...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Coca-Coal Case S...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Coca-Coal Case S...
Recently uploaded
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Content Marketing Blueprint For Content Strategy, content creation, content d...
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Recently uploaded (20)
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Werbeplanung.at SUMMIT 15 - Die RTA Strategien der Einkäufer - Monika Kugler
- 2. Welches Ziel wir verfolgen Use DATA and the Technology in Real Time to… The main objective of an advertising message is to find its audience, not its device…
- 3. Unsere technischen Plattformen Meta Trading Desk
- 4. Unser Pricing / Verkaufsmodell Pricing KPI Einsatz CPM CTR Branding CPM in stream VTR / completion rate Video campaigns CPM-A Conversions Performance Dynamic CPM Fixed margin Branding CPC CTR Website Traffic CPFV (FullView) 100% Video View Awareness
- 5. Was wir jetzt bieten und am Ende des Jahres Contextual Advertising TV SyncRetargeting Semantic Targeting Advertiser-Focused Categories (meaning and topic) Page Quality (the type of page and page structure) Brand Safety (objectionable or misaligned topics) Bring back users who have already been on your site cross media enhancement by syncronising Contextual Advertising Retargeting
- 6. An wen sich unser Angebot richtet und an wen nicht 1 Awareness 2 Preference 3 Traffic 4 Conversion 1 3 421 Online + offline incremental reach + gain in efficency Actionable throughout the full media strategy
- 7. Unser operatives Team Meta Trading Desk Digital Team (RTA)