Ad iCompli, a service from BPA Worldwide, is an online advertising assurance service. Near real-time reporting verifies brand safety, media quality and compliance to the media plan.

1. Ad iCompli

2. What is Ad iCompli
A single assurance service to manage and
optimize online advertising campaigns and
improve performance through
…near real-time reporting
…post-buy analysis
…independent audit of results

3. Near Real-Time Reporting
Brand Safety (Ad Verification)
Assures ads do not appear next to sensitive or
questionable content.
Media Quality (Ad Delivery)
Scores the performance of placements and domains
based on in-view, engagement and duration metrics.
Compliance (Ad Compliance)
Validates the actual execution outcome against the
booked media plan.

4. Product Description
Near real-time
Reporting
Brand safety: Identifies
ads that appear next to
questionable content and
prevents it
Post-buy
Verification
Confirms placement of
the ads
Ad iCompli
Campaign Reporting
Contains:
Media Quality:
Evaluates
performance of
placements based on
in-view, engagement
and duration
Compliance: Validates
outcome against booked
media plan by importing
media plan to the
interface
Post Campaign Audit
Report Contains:
Delivery
Confirms impressions
purchased were received
Compliance
Confirms compliance to
the insertion order

5. Why Ad iCompli
BPA data is known, trusted and valued.
Documented effective ad placement,
brand protection, and insertion order
compliance.
Near real-time reporting allows for midcampaign adjustments.
As a not-for-profit we have the ability to
offer competitive pricing.

6. The Ad iCompli Difference
Compliance testing and reporting
Site-level scoring
Comprehensive dashboard
Non-intrusive implementation
Significantly reduces waste

7. Waste Reduced 9% to 30%
Waste includes:
Ads not delivered in view
Ads not delivered in a brand safe manner
Ads not displaying to the correct GEO area
Ads delivered outside the dates booked in
the media plan

8. How Ad iCompli Works
Copy and paste simple URL string into
script field.
Media plan is exported to online tool against
which execution is measured and scored.
Compatible with majority of ad servers.

9. Our analytics tool is an open architecture platform designed
to work with different data sources.
Project Start
Creative
supplied to
agency
Campaign
Start
Campaign setup and
trafficked by the
agency in their
server as
normal
Easy-tofollow
instruction for
DART, Atlas
or other
server users.
Data
Set-up
Interface
Media plan
output from
server
Uploaded to
interface
Script or
tracking code
added in server
Daily data
download; QA
and release to
interface
ComScore, Adsafe, DoubleVerify or
other CV tool
Reports
Key Performance
Indicators
Brand Integrity
Supplemental
and custom
reports as
needed
Media Quality
Compliance
Prescriptive
reporting to
improve
campaign
returns.

10. Ad iCompli UI Near Real-Time Reports

11. Brand Safety (Ad Verification)
Category
• Keyword
• Brand Risk
•

12. Media Quality (Ad Delivery)
•
•
•
•
In View on page
Engagement level
Time on screen
IAB Guidelines

13. Compliance (Ad Compliance)
•
•
•
•
% impressions in GEO
% Impressions in booked dates
Impressions booked vs. delivered
Effective rate

14. Project Dashboard
Condensed view of key campaign performance metrics - highlighting
any deviations in performance that need to be addressed.

15. Summary
Ad iCompli determines if every ad is
viewable and in compliance with the media
plan or insertion order.
Near real-time reporting verifies brand
safety, media quality, and compliance.
Performance scores allow for immediate
evaluation and campaign optimization.
A BPA audit opinion evaluates the online
ad campaign and its success in ad
delivery, ad verification and compliance.