2. • The film the Dark Knight was released in July
2008 and is the ninth movie to be apart of the
Batman movie series. It is said to be the most
successful of all of the series and it appealed
to a very wide target audience. I am going to
be talking about how they made the film go
out to its target audience by how they
promoted it using advertising and distribution
channels.

3. • The internet was used to promote the
release of the Dark Knight. They released
internet campaigns such as the ‘ Why so
serious’ and ‘ The joker’ campaign which
were online scavenger hunts where fans
could unlock teaser trailers and unseen
photos of the new film before its release.
This helped promote to the young ,old and
die hard batman fans. This was great for the
promotion of the film as created the so

4. Viral Marketing
• Viral marketing played a very important role in the advertisement of the
Dark Knight, 42 entertainment released a website called
whysoseriuos.com which sent fans on a hunt to unlock the secret trailer
and photos from the film. They then changed the hunt to make fans take
pictures of certain locations in the cities to unlock a photos and audio clip
from the unreleased movie. People could also post pictures of themselves
as the joker in order to receive a fictional copy of the Gotham times where
they sent people onto further websites.

5. • Burger king linked up with the dark night
campaign and use the products they sold
Merchandise Advertisement
to promote the film. They would use
things such as giving toys that where
related to the film away with food that
came on the kids menu , they also made
adverts for their food with customers
doing bad things with the quote “Bring out
your dark side” .
• Warner brothers also released official
merchandise for the film on their
website, this included things such as
phone cases and cups all the way to the

6. Posters
• Before the release of the
Dark knight posters
giving information about
the film were released .
In total there where 24
posters realised but
many where the same
versions that had been
made to look vandalized
by the joker.