Bloggers, Blaggers & Bandits - The World of Content (By Andy Wood)Freestyle Interactive
Content marketing has exploded and is not going away. Yet, you need consistently great content that's on-strategy, and you need to deliver it in a regular and ongoing programme. This presentation looks at how to achieve this, some of the ways your communications programme can benefit and some of the brands already doing this well.
How can online content be declared ‘king’, yet digital copywriting still be under-valued as a discipline?
An internal presentation focusing on the continued importance of content in digital and marketing in general.
We describe copywriting disciplines, provide possible routes to market and present a view on how content production is becoming the 'elephant in the room' in an online context.
We hope you enjoy.
Please refer to the notes tab below for an explanation of each slide.
For digital copywriting consultancy or services, visit freestyleinteractive.co.uk
Bloggers, Blaggers & Bandits - The World of Content (By Andy Wood)Freestyle Interactive
Content marketing has exploded and is not going away. Yet, you need consistently great content that's on-strategy, and you need to deliver it in a regular and ongoing programme. This presentation looks at how to achieve this, some of the ways your communications programme can benefit and some of the brands already doing this well.
How can online content be declared ‘king’, yet digital copywriting still be under-valued as a discipline?
An internal presentation focusing on the continued importance of content in digital and marketing in general.
We describe copywriting disciplines, provide possible routes to market and present a view on how content production is becoming the 'elephant in the room' in an online context.
We hope you enjoy.
Please refer to the notes tab below for an explanation of each slide.
For digital copywriting consultancy or services, visit freestyleinteractive.co.uk