This document compares two perfume advertisements - one that conforms to conventions and one that subverts them. The first ad, for "Closer" perfume, follows conventions by featuring beautiful women in an elegant studio setting, implying the perfume will make the buyer feel beautiful and part of an exclusive group. The second ad, for "Ryan and Susie's perfume", breaks conventions by featuring elderly people who look poor, which would not appeal to buyers and make them want to avoid looking that way.