This document discusses how media representations target specific audiences. It notes that representations are constructed to include and exclude different groups. The ideal reader for the magazine is represented by the cover star, who is meant to appeal to as many consumers as possible by appearing mainstream. The target audience for the magazine is described as white, female, ages 14-29 who enjoy socializing. The cover star is meant to be aspirational for readers through her demure yet subtly rebellious style and pose, aiming to attract both female and male readers to the magazine.

1. How does your media product
represent particular social group?
‘’Representation’’
How a person, group,
social group or brand is
FLITERED to send
specific messages to
audience.
Representations are
CONSTRUCTED to INCLUDE
and EXCLUDE different
groups of people.

2. Mode of address:
I used an informal mode
of address and
sometimes colloquial
language , language that
it is easily understood
by the target audience.
IDEAL READER:
My star represents the
ideal reader with the
use of make an scene.
Her makeup and
hairstyle connote an old
school, glamouros style.

3. To appeal to the correct TARGET AUDIENCE, my star would have
to represent an idealised version of the reader. In order to
appeal to as many consumers as possible, the star must appear
mainstream and nonthreatening.
The cover star has to arouses the curiosity and sympathy of the
readers. My target audience would ASPIRE to be like her. The
social group that is representing by my magazine is from a social
class B/C, race white as my production’s protagonist is white and
also because my production has no black characters. The age of
people who would buy my magazine would range from 14 to 29
mostly females as the females target audience would:
-enjoy socializing, gossips and parting with friends.

4. Direct eye
contact with
the audience
Neutral facial
expresion
Make-up and
hair inspired
from the late
30’s
Delicate lace
shirt and small
accessories.
Demure body
language she is
posing for the
camera
But tattoos show
that she has a
subversive side

5. Massive ring stating
the word bad = good
girl gone bad
Seductive posses
representing a sexualized
image that is very common to
attract the male audience

6. COVER STAR: In all the photographs of my star, I tried to make
sure she would be APSIRATIONAL for the readers. She is the
same age and gender as my IDEAL READER, therefore would
attract the TARGET AUDIENCE. The mise en scene of the star
represents a slightly cotroversional figure , a young lady that
wants to keep an old look.