The document represents a social group of mainstream and aspirational consumers through the portrayal of the model. The model is stylishly dressed in casual yet distinctive clothing and has a bubbly and engaging personality as shown through her facial expressions and posture. Her long curly hair and pink lipstick present her as very feminine but also willing to take risks, which aspirational females who want the latest trends can relate to. The neutral camera angle positions the audience as on level with the model so they can relate to her styling and personality.

1. 2. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR
SOCIAL GROUPS? Target audience:Cross Cultural Consumer Characterisation of
mainstreamer and aspirer, and would fit into the
mainstream/aspirant mainstream UK Tribes.
Positive representation Character
as the model is Representation:The
appropriately styled and model’s styling of casual
is wearing smart but but distinctive clothing,
casual clothing, her present her as unique and
personality shines bubbly. Her postures, direct
through as someone who mode of address and smiley
is bubbly and fun but also facial expressions connote
successful and serious her personality to be
about her career – how friendly, vivacious and
the target audience may engaging. The model’s long
feel themselves to be. wavy/curly hair represents
her as very feminine, which
may attract to an audience
Negative
of aspirant females who are
representationmay be
image-conscious, and
seen as she has pink
admire the latest hairstyles
highlights in her hair
and trends.
suggesting that there is a
rebellious side to her, as
The audience is positioned
well as implying she is
as on level with the model,
someone to take risks
and they may feel they can
generally and with her
relate to the character
appearance.
because of her styling and
She is also wearing a fair amount of make-up, the appearance, and through
bright pink lipstick shows her as very feminine, but the model’s friendly direct
also as someone who wants to look her best, the mode of address.
target audience could relate to this as they
themselves like to keep up to date with the latest I tried to create the new
fashion styles and trends, and strive for their image Taylor Swift, through
to be the best it can be. resembling the model as a
young country pop star,
primarily through the use
Blue clothing challenges the stereotypical girl
of an acoustic guitar and
colour of pink; however pink streaks in the model’s
presenting her femininely.
hair still connote her as very feminine, although
they also show her to be someone who is willing to
The technical skills I used include the use of medium
take risks by experimenting with different hair
shots so the audience will be able to capture the
colours.
model’s unique look including her clothing, hairstyle
and signature prop. I also used a neutral camera angle,
so the audience feels eye to eye and on par with the
model.