The document summarizes key elements of a magazine cover design and target audience. It notes that the magazine title "Essence" suggests a feminine audience and quality. The use of a well-known artist, Alicia Keys, signifies the genre and acts as a role model to attract readers. Elements like the bold masthead, sell line about saving money and living better, and promotion of latest fashion aim to catch the eye and encourage purchase. The sophisticated color scheme and design aim to appeal to older, successful women seeking health, fitness and beauty advice.

1. The word “older” instantly suggests the age The name of the magazine suggests the target The mast head is in a large, bold font, which grabs attention.
bracket of the target audience, showing it is audience. ‘Essence’ is a soft and feminine word The fact that ‘Essence’ is a well known magazine which has a
aimed at older women. Also, this sell-line would which also reflects femininity. Essence is the nature strong brand identity; they are able to allow the main image
be one of the first things the magazine reader or indispensable quality of something, this reflects hide some of the letters and readers are still able to
would see; as the human eye usually reads from on a women’s character. If she is determined to do recognise it. The colour of the masthead is white. This
top left to bottom right. If it interests them from something, she will try her best to do it. reflects on the sophisticated personality of audiences and
the start, they are more likely to pick up and read. also enhances simplicity and a structured colour scheme. The
masthead is also positioned in the same place and in same
font style in every issue, maintaining brand identity.
The hair of the model is loose, this adds to the
personality of Alicia. Showing she is open with life
and does what she feels to do. Soft curls are
The model used is Alicia Keys, who is a very successful
present which makes her look more natural and
R&B artist. This instantly signifies genre as well as target
feminine making her look more attractive and
audience. She is a very beautiful role model, in which
influences the readers to look like her and envy her
women look up to, and want to be like. Therefore they are
natural beauty. It also makes her look flawless. likely to pick up the magazine, in order to find out more
about her. She is also displaying a very gentle,
This is the main sell-line of the magazine, which is set sophisticated smile; this implies that she is living a happy
in a conventional place on the right hand sign of the life, making the target audience envy her and her lifestyle.
magazine. It is in a bold, large font which catches the
audience’s eye and encourages them to buy straight
away. In this case, the sell-line is to give the audience The words “healthy” and “weight loss” instantly
makes the reader think of a good figure. The target
advice on how to “save more money and live better.”
audience strives to keep fit and in good figure, and
also makes them feel that after reading the magazine,
‘Sexy new styles’ encourages audience to keep on top of
they can be beautiful and in good shape like Alicia.
fashion. It hints that the magazine features the latest
fashion advice, and keeps them up-to-date with the
styles. It persuades them to buy it, if they don’t they The dress she is wearing is extremely
would be missing out on vital information on fashion! Weight loss, healthy eating, women keeping fit and
feminine, and adds to her gentleness.
beautiful
The colour of the dress is pink, which is
A website is placed at the bottom of the magazine, a eye catching, vibrant colour and also
this promotes that brand and allows audiences to visit very feminine. This indicates that the
website for more information about the magazine. magazine is designed for a feminine
audience.
The background is plain and simple, adding sophistication to
the magazine. It also shows that it is for an older audience and ‘Black women rule’ show all the other black artists that are successful and featured in the
for those in the higher ends of Maslow’s hierarchy. The colour magazine. They are all well known and “taking over the charts” this intrigues the audience RnB
Dress and colour – feminine,
is gold, hinting richness of the magazine and also of the to pick up and read. Also, the words “black music month special” is highlighted to make it
reader. It displays success and adds simplicity of the magazine. stand out and emphasise its importance in the magazine.