Patrick Blanchet is the founder and managing director of aestheticphilosophy, an incubator of smart business ideas and creative talents ecosystem management. His philosophy is that creativity connects things, ideas, and personalities. He helps identify new business opportunities through competitive intelligence, creative sourcing, and open innovation ecosystems. His fees are on a venture model with minimum fees and success fees as a strategic partner. Past clients include Boffi, Hiscox France, Vinci Immobilier, and Opportunities Unlimited. He has collaborated with designers, artists, and E-magineurs on projects for Opera National de Lyon and Louis Vuitton. His areas of focus are smart cities, design services, food/wellness

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"Want to risk winning?"
contact Patrick BLANCHETON
creative intelligence curator / innovation ecosystem management
Tel: +33 (0)6 10 92 46 69
contact@aestheticphilosophy.fr
1999 // EURO RSCG Venture - Founder + Managing Director
2003 // Master II "Competitive intelligence and innovation"
2004 // aestheticphilosophy - Founder + Managing Director
2011 // 1.618 Community SAS - Partner (co-founder)
2011 // Opportunities unlimited [project] - Founder + Managing Director
1 [incubator of smart business ideas + creative talents ecosystem mgt]

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Vision Nothing ever the same, everything changes
Philosophy Creativity is connecting things, ideas and personalities (creative innovation ecosystem)
Mission / commitment Business deals and business model innovation oriented
• Identify new business opportunities in an ever changing word.
• Initiate and develop sustainable value and growth.
• Turn ideas into reality
• Imagine creative business ideas (ideation)
• Creative intelligence curating
• Business model innovation
Action thinking process Anticipate ---> influence ---> engage
Fees venture model: minimum fees + success fees as a strategic partner (collective intelligence)
Core compentencies Creative & comptetitive intelligence
Creative and sourcing intelligence
Marketing research [anticipatory environmental scannning]
Brand & innovation strategy: develop Intellectual Properties (IP) assets
Innovative communication [engagement planning - digital influence - creative branded content -
entreprise social network marketing]
Business development management (new business)
Open innovation ecosystem management / curating
Community management and curation
clients
aestheticphilosophy Boffi s.p.a
Hiscox France
Salmson
Vinci Immobilier Rhône Alpes Auvergne
Marie Courdouan architecte d.p.l.g
Opportunities unlimited (project incubate) in "MIND" program Saint Etienne Métropole (high
potential innovative companies program)
Collaboration with Mathieu Lehanneur lleader in teh luxury industry (even launch April 09)
Cartier International: USA 100 years anniversary
Collaboration with graphic designers Boffi
Oxbow
Agnès b
Louis Vuitton
Première vision
The City of Lyon Auditorium
Jalliance
...
Collaboration with E-magineurs Opéra National de Lyon
Groupe IOSIS

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# Purpose / value proposition
" As for the future your task is not
to foresee it, but to enable it. "
Antoine de Saint-Exupery
Method / Tools / Process Method: VAS-IC ® (CERAG CNRS UMR 5820 Laboratory)
Tool: @opportunities__ : open innovation web 2.0 plateform (accelerator program)
Process: Competitive Intelligence + open innovation ecosystems + entreprise social networks
weak signals
< smart* success
*[ethic x huge]
Ventures / Initiatives Invest my time, my competences and my enthusiasm in this challenging fields:
• Smart cities
• design services
• Food / wellbeing industries
• IP creation and valuation
• Sharing Economy

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1 #Anticipation
anticipatory environmental scanning
• Understanding (business) environment --> open innovation Ecosystem
• Risk management
• Pinpointing / Initiating business opportunities
• Enhancing your innovation capabilities / Ecosystem
" Where observation is concerned,
chance favors only the prepared. "
Louis Pasteur
" What facts foretell is more important
than what they explain. "
Gaston Bachelard
2 #Creative sourcing • Setting up and managing "situated creative communities" [interdisciplinary
stackeholders: ecosystem] in order to develop strategic partnerships and identify
- investigation rare competencies and ressources. Main objectives: develop open Innovation
Strategy [co-creation, co-conception]
3 #Venture •
•
Brand management Consulting (branding)
Business development consulting
consulting • Smart Venture: appraisal / due Diligence «anticipatory envoironmental scanning
process», for venture capitalists and corporate finance actions:
1- Innovation (game change players)
2- Corporate trade initiatives
10 Years of Ventures
[1999] "From Euro RSCG Venture to
[2012] opportunities unlimited: " the opportunities’ engine "
a vision of Innovative business model:
" being part creative intelligence advocate part design ventures / IP creator "

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4 #Retail valuable experiences
design
marketing • Events - happenings
• Display scenography
develop engagement • Pop-up store
nuture loyalty • Public relations
Inspiration
" OMA_AMO "
" PRADA: while OMA worked on the design of five epicentre stores (including
New York, Sab Fransisco, and Los Angeles), AMO worked on PRADA’s in
store information technology, the website and media content. This has also
led to work on PRADA’s advertisement campaigns, websites and general
business consulting. "
5 #Business Cases
Some examples
• Industry: Vinci Immobilier for "Debrousse Parc real estate program" (brand management
consulting)
• Luxe : Cartier - USA 100 years anniversary (retail marketing)
• Web (IT): Opportunities unlimited (web 2.0 plateform initiative / project)

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