Week01-Overview
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This document outlines the course details for an entrepreneurship class in 2015-2016. It includes information about the lecturer, course contents, materials, teaching methods, homework, assessment, and the team project. The team project involves developing a business idea and proposal over the course of the semester. Students will present an initial concept summary and go through milestones and a final presentation and delivery. The assessment includes continuous and end of semester components split between team and individual work.
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Students from Systems Analysis programs will provide services to local businesses in their neighborhoods to gain hands-on experience. [Prototype 1]
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Two prototypes were tested: having students assist local businesses to apply their classroom learning, and arranging visits for students to companies to observe work environments and processes. Feedback was positive about giving students practical experience outside the classroom.
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Week14 presentations
The document provides tips for preparing and delivering a final presentation. It recommends focusing on the problem or need being addressed, the proposed solution, the target market, competitors, business model, funding requirements, and team. For the slides, it advises using simple designs with minimal text in 30-point size or larger, avoiding long paragraphs and overuse of images, colors, animations, or backgrounds. It also suggests making eye contact, speaking clearly, using body language, and inviting the audience during the presentation.
Week13 fin
The document provides an overview of key considerations for starting a new business including validating the customer and business model, determining initial financial needs and return on investment, projecting cash flows and metrics over a three year period under different scenarios, and calculating metrics like lifetime customer value, cost of customer acquisition, and return on investment.
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Week11 steps1819
The document discusses the Cost of Customer Acquisition (CoCA) metric which measures the expenses associated with acquiring new customers such as salaries, marketing costs, online advertising, social media, and SEO. It recommends defining a marketing plan, budgeting for marketing and sales, calculating the CoCA, revising CoCA and customer lifetime value calculations, reviewing whether changes should be made to the business model, and revising the business model and creating a cash flow statement within the next week.
Week10 steps1617
This document discusses pricing strategy and customer lifetime value (CLTV) for a new product or business. It poses questions about understanding customers' willingness to pay, targeting the right customer segments, reacting to competitors' prices, offering different price points, giving customers value to justify higher prices, using discounts strategically, and how customers want to purchase. The document also defines CLTV as determining the long-term economic value of a customer by considering their marginal profits, retention rate over their lifetime with the business, and discount rate.
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Week08 steps111213
This document discusses analyzing competitors and understanding the customer's perspective. It recommends identifying your top 3 competitors, how they are grouped, and which competitor worries you most. It also suggests understanding your core competency and competitors' market share, customers, strengths, and weaknesses. The document provides templates like a competitor matrix and positioning chart for analysis, and a strategy canvas diagram to understand the industry. It emphasizes walking in the customer's shoes to understand their needs, priorities, and reasons for changing or not changing.
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The document provides an overview of steps to develop a business model including:
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Week06 steps 0607
The document discusses steps in developing a product for customers. It recommends defining the target customer and determining what the product can do for them. It also suggests creating a prototype to test out the product concept and get feedback from potential customers in order to refine the product specification and remove any misunderstandings. The goal is to clearly link the product features to the customer benefits.
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This document discusses defining the end user profile for a new product. It provides an example of creating an end user profile for a smartwatch designed for visually impaired individuals. The profile defines the target users as males aged 20-35 who are or became visually impaired, live in cities on the east coast, are students or young professionals, and care about fashion. The document emphasizes narrowing in on a specific user profile and obtaining an in-depth understanding of users' characteristics, motivations, and needs in order to design an effective product.
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This document discusses selecting a beachhead market for a new business. It defines a beachhead market as the first market a business will pursue. The document recommends market segmentation to systematically categorize potential markets. It advises narrowing options down based on factors like funding, accessibility, customer benefits, ability to deliver, competition, and alignment with goals. Primary customer research of at least 10 potential customers is suggested to understand customer needs before selecting a beachhead market. Further segmentation within the beachhead market is also recommended to focus on similar customer types and sales processes.
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This document provides an overview of the entrepreneurship process. It discusses focusing on local and regional markets with little external capital for small and medium enterprises versus focusing on global markets with more external capital for high-growth startups. The logical flow of taking an idea to market is outlined, including validating the market, defining the business model, and developing an execution plan. A 24-step methodology is referenced for starting a successful company. The document emphasizes the importance of understanding customers, their problems, and finding the target persona to focus on solving their needs. It concludes by assigning homework for redefining the business idea and validating the problem with customers.
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Week01-Overview
- 2. Your lecturer Fuensanta Galán fgalanherrero@gmail.com @fgalanh Office: Building #1, 2nd floor
- 3. The course Learning to deal with a problem and solve it through innovation.
- 4. Course contents Who is your customer? What can you do for your customer? How does your customer adquire your product? How do you design and build your product? How do you scale your business?
- 6. Material
- 8. Teaching & Learning Reflexive Reading Team Project
- 9. Class sessions Lecturer’s presentations. Students’ presentations. Team work. Exercises OMPs & quizzes
- 10. Homework Reading (book and articles). Working on your Project.
- 11. Assessment System Items Continous assessment End semester assessment Total Team assessment (Project) Business Idea Presentation 10% 70% Milestones 30% Final Project 15% Final Presentation 15% Individual assessment Quizzes, OMPs, .. 15% 30% Final exam 15% Total 55% 45% 100%
- 12. The Project Team work (multinational & up to 4 members). Unique business idea. Business proposal.
- 13. The Business Idea Gyms and sports courts. Retirement homes. Bars, restaurants, pubs, discotheques. Initial investment ≤ 50,000 € Unless significant innovation
- 14. The Business Idea Concept Summary (due date: September 14th). 2 minutes Presentation (September 15th).
- 15. Milestones Weekly deliverables. Monday by noon. 10 weeks Support: Tutor. Mentor (optional). www.detoolbox.com
- 16. Final delivery & Final Presentation Delivery: 5 days before the exam. Presentation: 10 minutes. January 12th or 13th
- 17. Some University Rules Class attendance Plagiarism