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This document discusses various marketing metrics including customer acquisition cost (CAC), lifetime value (LTV), and customer-based retention rate (CBR). It references an article by Luis Muñoz titled "Ideas no, problemas sí" and includes several photos from Flickr under Creative Commons licenses. The document appears to cover key marketing concepts through a combination of text, images, and citations.
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Week01-Overview
This document outlines the course details for an entrepreneurship class in 2015-2016. It includes information about the lecturer, course contents, materials, teaching methods, homework, assessment, and the team project. The team project involves developing a business idea and proposal over the course of the semester. Students will present an initial concept summary and go through milestones and a final presentation and delivery. The assessment includes continuous and end of semester components split between team and individual work.
07 financials
This document discusses financial considerations for a project including whether it will be profitable, how much money is needed, and return on investment. It mentions investment, cash flows, and metrics as financial factors to examine over the planned 3 year period for the project, with specifics around funding on a monthly basis in the first year.
02b es-bos
El documento presenta la estrategia del océano azul, la cual propone crear un nuevo espacio de mercado no competitivo en lugar de competir en espacios existentes. Se explican las diferencias entre los océanos rojos, donde existe competencia, y los océanos azules, donde se crea demanda nueva al ofrecer un valor único. Como ejemplo, se analiza un restaurante que podría pasar de competir en un océano rojo a crear un océano azul mediante cambios estratégicos.
02b en-bos
The document discusses the concepts of red and blue oceans in business strategy. Red oceans represent existing market spaces that are already contested by competitors, while blue oceans represent uncontested market spaces where competition is irrelevant. It provides examples of how companies can explore alternate industries, strategic groups, distribution channels, complementary products/services, and emotional versus functional appeals to help create blue oceans and escape competitive pressures in red oceans.
04b Value Proposition
The document contains credits and links to 14 photos shared on Flickr under various Creative Commons licenses, allowing for both non-commercial and commercial reuse with attribution required. The photos cover a range of subjects from nature scenes to portraits and were uploaded by multiple photographers.
04a The Customer
This document contains 7 photos from Flickr shared under Creative Commons licenses. The photos depict various outdoor scenes and were created by different photographers. No additional context or description is provided for the images.
03 Lean Startup-Bee lean
Transparencias empleadas por Fernando Hidalgo (@hidabe) en la sesión sobre Lean Startup impartida al alumnado de Administración de Empresas de la Universidad Loyola Andalucía. 15/10/2014
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05b mtricas
- 1. Photo by marco.arnhold - Creative Commons Attribution License https://www.flickr.com/photos/23718681@N08 Created with Haiku Deck
- 2. Photo by MSVG - Creative Commons Attribution License https://www.flickr.com/photos/13907834@N00 Created with Haiku Deck
- 3. Photo by marco.arnhold - Creative Commons Attribution License https://www.flickr.com/photos/23718681@N08 Created with Haiku Deck
- 4. Muñoz, Luis “Ideas no, problemas sí” http://goo.gl/8uLkAh
- 5. CAC Photo by marco.arnhold - Creative Commons Attribution License https://www.flickr.com/photos/23718681@N08 Created with Haiku Deck
- 6. LTV Photo by marco.arnhold - Creative Commons Attribution License https://www.flickr.com/photos/23718681@N08 Created with Haiku Deck
- 7. CBR Photo by marco.arnhold - Creative Commons Attribution License https://www.flickr.com/photos/23718681@N08 Created with Haiku Deck