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Week 09
The Business Model
What we have covered so far
 Customer analysis:
 Market selection
 Profile
 Persona
 DMU+DMP
 Value Proposition
 Your Core
 Competitors
This week
 Which markets will be next?
 Your Business Model
Follow-on markets
 Which ones?
 Upselling
 Going to adjacent markets
Business Models Generation
Photo by Robert Smith (CC BY-SA )
The esence
WHO WHAT HOW
is your
costumer?
do you offer
them?
do you do it?
Markets
Segments
Individuals
Products & Services
Solutions
Experiences
Value Creation
Value development
Value Capture
Value Proposition
How? Who?What?
How much?
Patterns
Multi-sided platform
Multi-sided Photo by Nacho via flirck (CC BY 2.0)
Photo by J Michael Raby (CC BY-NC-ND 2.0)
X
Photo by Wisconsin Department of Natural Resources (CC BY-ND 2.0)
Bait & Hook
Customer focus
More startups fail from
a lack of customers than from a failure of
product development
Perfect product for none customer!
Focus on “who” more than “what”

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Week09 business model