Outdoor advertising includes various types of promotional displays, from highway billboards to transit posters and arena placement, all geared towards communicating a message to the public. The message might be to buy a product, take a trip, vote for a politician, or give to a charity. It might even be a public service announcement

1. NEW VISIONThe key to the world

2. Out-of-Home, Direct Mail,
and Specialty Advertising
NEW VISION
OUT DOOR

3. OBJECTIVE
To define the features and benefits of the
Advertisements.
To describe the Advertisement.

4. ADVERTISEMENT
Advertising is a form of communication used to influence
individuals to purchase products or services or support political
candidates or ideas. Frequently it communicates a message that
includes the name of the product or service and how that
product or service could potentially benefit the consumer.
Advertising often attempts to persuade potential customers to
purchase or to consume a particular brand of product or service.

5. YOUR CAMPAIGN

6. TYPES OF ADVERTISEMENT
There are various types of advertising which are mentioned
below:
• Print Advertising: Newspapers, Magazines, Brochures, Fliers
• Broadcast Advertising: Television, Radio and the Internet
• Outdoor Advertising: Billboards, Kiosks, Tradeshows and
Events
• Covert Advertising: Advertising in the Cinema
• Public Service Advertising: Advertising for Social Cause

7. OUTDOOR ADVERTISEMENT
Outdoor advertising includes various types of
promotional displays, from highway billboards
to transit posters and arena placement, all
geared towards communicating a message to
the public. The message might be to buy a
product, take a trip, vote for a politician, or give
to a charity. It might even be a public service
announcement.

8. TYPES OF OUTDOOR
ADVERTISEMENTS
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9. NEW VISION

10. 1. SIGNS
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11. NEW VISION

12. LAMP POST
NEW VISION
NEW VISION

13. 2. POSTERS
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14. 3.ORDERINGS & BILLBOARDS
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NEW VISION

15. 4. IN-STORE MEDIA
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16. 5. CREATIVE
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17. 6. AT THE MALLS
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18. BENEFITS OF OUTDOOR ADVERTISEMENTS
Reaches More Viewers
Cost Efficiency
Proximity to Purchase Locations
Scope for Creativity
Reach Specific Target Customers
Captive Audience
Constant Exposure
Longevity
Enhances the Effectiveness of Other Media
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19. IMPORTANT FACTORS OF OUTDOOR
ADVERTISING
Outdoor advertising is a glance medium. At best,
it only draws 2-3 seconds of a reader's time.
Messages must be brief to fit in that 2-3 second
time frame. Ninety-five percent of the time,
either the message or the audience is in motion.
The nature of the way you have to buy outdoor
advertising (usually a three month commitment)
is more conducive to a long-term campaign.

20. 7. HOLOGRAMS
https://www.youtube.com/watch?
v=b1L03Tq_f3A&feature=youtu.be
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21. HOLOGRAMS Rate cards
EXP:-
Size: 3m x 3m
3D Advertising: 60 - 90cm
Length: 15 seconds
Duration: 3 minutes
Loop: 12 hours per day (depending on hours of
operation)
Monthly Cost: 60,000 LE including production

22. 8. LED SCREEN

23. LED SCREEN Rate Cards
Porto Marina Gate
• LED Billboard (4m width x 6m length)
• Time 3pm-3am
• Duration 10 seconds per slide for total length of 10 minutes
• 10 seconds, 12,000 LE per slide
• 20 seconds 17,000 LE per slide
• 30 seconds 25,000 LE per slide

24. CREATIVE AD
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25. CREATIVE AD Rate cards
ZAMALEK TOWER
• Tallest Point in Cairo (same height as Cairo Tower)
• Visible from all directions 6th October Bridge, 10th May Bridge, Agouza, Corniche
• LIGHTED Signage 100 meters (20m width x 50m length)
• 6 month minimum 2,000,000 LE (330,000 LE per month)
• 12 months 3,000,000 LE (250,000 LE per month)
• *Custom Branding Mock-ups Available

26. Thanks BY RANIAH AABED