The coming holiday season will only have 26 days between Black Friday and Christmas so it's a short season and you need to be ready for it. Consumers are spending more time and retail dollars online during the holidays so you need to make sure your content is reaching them!
In this webinar, we cover:
- 2014 key holiday dates
- What's happening in the holiday marketplace
- Holiday content consumption trends
- How to prepare your holiday campaign
Watch the webinar here: http://outbra.in/1xgIabj
CONTENT MARKETING INSIGHTS FOR THE HOLIDAYSOutbrain
Summer is (sadly) coming to an end, but that doesn't mean it's getting cooler in the content marketing world.
In fact, our platform is red hot with big brands and small businesses alike launching holiday related content campaigns to get in front of shoppers as soon as possible.
They know from previous years how the best ROI comes from a holistic media mix that incorporates content promotion and continuous testing.
Join Keith Pepper, our VP of Account Strategy, on Wednesday, September 30th for a deep dive into online holiday shopping behavior and how to bring prospective customers down the sales funnel with content.
This webinar will cover:
- What's happening in the holiday marketplace
- Holiday content consumption trends across verticals
- Key upcoming dates you need to know
- How to prepare your content and Outbrain campaigns for holiday success
Perfect for the new Outbrain user, we'll take you through using the Outbrain platform and the key optimizations you need to make to get your campaign among the top performing content on our network.
Perfect for the new Outbrain user, we'll take you through using the Outbrain platform and the key optimizations you need to make to get your campaign among the top performing content on our network.
With Outbrain Amplify your content will be promoted on the web's largest and most respected media properties, including CNN.com, Slate and ESPN. We make sure it's seen precisely when people will find it most interesting.
Learn why marketers of all sizes, from small businesses to big brands, and agencies to media pros use Outbrain Amplify to reach new audiences and scale their content marketing.
Will Fleiss, Outbrain's Online Customer Acquisition Manager, will cover:
-What is Outbrain Amplify?
-How Outbrain recommends your content.
-Where Outbrain recommends your content.
-What types of content meet Outbrain's Content Guidelines.
-How Outbrain Amplify pricing works.
-Case studies of large brands and small companies using Outbrain to promote their content.
There will also be a live Q&A session so you can get all your questions answered!
This webinar is held every Wednesday. You can sign up for the next one here:
CEO Yaron Galai presented at Blogworld 2012 recently. If you missed his presentation on content discovery and distributing your content at scale, you can see it here.
Native - 7 tips to make your content marketing work - Affiliate World Europe ...Outbrain
So your social plan is in place and you've maxed out your PPC efforts. You are hearing Native is the new buzzword... but how to make it work and your CPA worth the investment? Outbrain will show you how to take native beyond a simple call-to-action, demonstrating how to address the complete content-driven customer journey from first touch through conversion and beyond. Miko Levy, Outbrain's VP of Acquisition will share his insights and demonstrate how to architect a native experience that is measurable at every stage. A session packed with tangible tips on how to boost your online funnel, increase conversions and turn your prospects into loyal customers.
Outbrain for marketers product roadmap and upcoming releasesOutbrain
We're introducing some big features to the Outbrain Amplify dashboard — features that will skyrocket your native advertising performance. Get a live glimpse at some recently released features, as well as a sneak peek into exciting, new features we have launching in 2018. You won't want to miss this one!
CONTENT MARKETING INSIGHTS FOR THE HOLIDAYSOutbrain
Summer is (sadly) coming to an end, but that doesn't mean it's getting cooler in the content marketing world.
In fact, our platform is red hot with big brands and small businesses alike launching holiday related content campaigns to get in front of shoppers as soon as possible.
They know from previous years how the best ROI comes from a holistic media mix that incorporates content promotion and continuous testing.
Join Keith Pepper, our VP of Account Strategy, on Wednesday, September 30th for a deep dive into online holiday shopping behavior and how to bring prospective customers down the sales funnel with content.
This webinar will cover:
- What's happening in the holiday marketplace
- Holiday content consumption trends across verticals
- Key upcoming dates you need to know
- How to prepare your content and Outbrain campaigns for holiday success
Perfect for the new Outbrain user, we'll take you through using the Outbrain platform and the key optimizations you need to make to get your campaign among the top performing content on our network.
Perfect for the new Outbrain user, we'll take you through using the Outbrain platform and the key optimizations you need to make to get your campaign among the top performing content on our network.
With Outbrain Amplify your content will be promoted on the web's largest and most respected media properties, including CNN.com, Slate and ESPN. We make sure it's seen precisely when people will find it most interesting.
Learn why marketers of all sizes, from small businesses to big brands, and agencies to media pros use Outbrain Amplify to reach new audiences and scale their content marketing.
Will Fleiss, Outbrain's Online Customer Acquisition Manager, will cover:
-What is Outbrain Amplify?
-How Outbrain recommends your content.
-Where Outbrain recommends your content.
-What types of content meet Outbrain's Content Guidelines.
-How Outbrain Amplify pricing works.
-Case studies of large brands and small companies using Outbrain to promote their content.
There will also be a live Q&A session so you can get all your questions answered!
This webinar is held every Wednesday. You can sign up for the next one here:
CEO Yaron Galai presented at Blogworld 2012 recently. If you missed his presentation on content discovery and distributing your content at scale, you can see it here.
Native - 7 tips to make your content marketing work - Affiliate World Europe ...Outbrain
So your social plan is in place and you've maxed out your PPC efforts. You are hearing Native is the new buzzword... but how to make it work and your CPA worth the investment? Outbrain will show you how to take native beyond a simple call-to-action, demonstrating how to address the complete content-driven customer journey from first touch through conversion and beyond. Miko Levy, Outbrain's VP of Acquisition will share his insights and demonstrate how to architect a native experience that is measurable at every stage. A session packed with tangible tips on how to boost your online funnel, increase conversions and turn your prospects into loyal customers.
Outbrain for marketers product roadmap and upcoming releasesOutbrain
We're introducing some big features to the Outbrain Amplify dashboard — features that will skyrocket your native advertising performance. Get a live glimpse at some recently released features, as well as a sneak peek into exciting, new features we have launching in 2018. You won't want to miss this one!
MyDaily Amplifies Blog Posts And Videos Reaching 82% Page Views Over Target A...Outbrain
MyDaily worked with Outbrain to Amplify blog posts and videos for their “Fashion Priest” campaign aiming young fashionable women. The result? Almost 200,000 clicks to the campaign’s content and an impressive 82% page views over target.
Both use different publications for ad placement, as well as varying delivery methods. With Outbrain, you're allowed to set only a daily budget. Tell them how much you want to spend each day, and they'll spend it, plus about 20 percent. They always go over. Taboola has a monthly budget you can break down daily.
Increasing Video Views Through Content DiscoveryOutbrain
Find out how personalized recommendations to more content can provide a simple, scalable way to promote your videos and actually improve your audience’s experience at the same time. We will cover current best practices and leave time for your questions.
In this webinar we will answer some of our most frequent ask questions
How do I define my campaign budget?
What kind of content can I amplify?
How do I optimize for conversions?
Questions our brainy Support and Content Compliance teams answer every day.
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Taboola
On Wednesday, January 20th 2016, Senior Content Strategist of Taboola, Inbar Yagur, and Senior Content Marketing Manager of Movable Ink, Laura Chau, presented a webinar session on email acquisition and lead nurturing with steps on how to engage your audience throughout the communications funnel.
How to Create Content that Converts (2016) Taboola
On April 6, 2016, Taboola's Senior Content Strategist, Inbar Yagur, presented on content marketing best practices. She discusses how to target the right audience and keep them on your page, optimize the user funnel, engage users, elicit the desired customer action, and more.
The resource center on your website has the potential to be the most powerful lead generation tool in your arsenal. It’s rich with content znd ripe with information that helps guide prospects through the buyer journey, converting them from visitors into leads into customers. Unfortunately, most marketers are sacrificing conversion rates, customers and revenue due to a poorly designed and implemented content experience. In this session, you’ll learn the key elements of creating an effective resource center, how to implement this on your own site (without the IT department), and how one company boosted their own conversion rates by 250% by following these guidelines.
SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...TrackMaven
See Dayna Rothman's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
Like Bigfoot and the Loch Ness Monster, creating a fully data-driven content marketing strategy and tracking true ROI seems to the stuff of myths. However, with crafty pre-planning, the right tools, and proper insight, you can truly tackle the content marketing mythical beast of ROI.
Join Dayna Rothman, Senior Director of Brand, Content, and Demand Generation at EverString and Author of Lead Generation for Dummies as she discusses how she built EverString's data-driven content program.
Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...MarketingExperiments
As marketers, it is vital that our campaigns remain relevant to customers throughout the year. Seasonal campaigns tailored to specific holidays or events might be one way to ensure that our messaging remains in constant alignment with the motivations of our prospects.
How can we be sure that our seasonal campaigns are truly bolstering the appeal of our product and enhancing our core value proposition? Despite the opportunities that season-specific campaigns present, how can we be sure these changes will not negatively affect the clarity of our messaging?
In this 35-minute Web clinic, our research team shared strategies for finding the balance between seasonality and clarity, including a test that resulted in a 25% difference in clickthrough.
Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their ads in front of the right people, at the right time, in the right place.
In this exclusive webinar with Google, Erin and Cindy will take a look at the current state of mobile, before telling you exactly what you need to do to crush your competition and improve the ROI of your mobile campaigns.
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
Analytic Data
80% of retailers are using Google Analytic incorrectly.
Google Analytic provides actionable data that can be used to increase traffic and improve conversion rates.
Show each segment a dynamic, targeted experience
59% shoppers say they prefer personalized e-commerce stores.
To know more click here-
http://metakave.com/analytic-data/
These days Facebook is an essential part of online marketing strategy for businesses of many types. As Facebook extends and improves its functionality, for many it becomes a primary place where one can shop, look for information, run business and stay in touch with friends. Understanding the importance of this social media service we are aimed to give the listeners the actionable tips and effective toolkit which could be used by anyone right away to start promoting the business online.
Main points:
* How to start with Facebook – an introduction to Facebook page for business, setting up the page, key metrics to measure to evaluate the page effectiveness
* Audience attraction and engagement – types of posts, timing and frequency, common strategies of promotion on Facebook
* Best examples of Facebook brand pages – how famous brands use Facebook, tips for successful business page
3 steps and 7 Ways to Increase Website Conversions and SalesEsotech
How to Website increase conversions and sales. It' not just about increasing traffic, in fact that is the last step! First get your website converting existing traffic. Here's 3 Steps and 7 ways to increase conversions, re-engage past visitors, and increase traffic effectively.
If you’re already using HubSpot, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this presentation, Mike Lieberman, CEO and Chief Inbound Scientist at Square 2 Marketing (a HubSpot Diamond Partner Agency), reveals various hacks for getting better results out of your HubSpot software.
Accelerated Mobile Pages (AMP) to Win Search War in 2017Digital Vidya
Explore how to leverage Accelerated Mobile Pages to Win Search Marketing. Gain insights from the webinar led by Praveen Meloth, Head Digital Marketing at Shopcj.com.
How Agencies & Advertisers Can Make the Most of Paid Media Right NowSearch Engine Journal
During an economic downturn, ad market dynamics and ad buyer behaviors shift. Amid these changes, it’s critical for consumer brands to continue to advertise.
Marketers and the agencies that work with them can continue to drive growth through smart segmentation, even while the economy softens.
The key is to focus on where you get the best results, using channels that enable flexibility and targeting audiences that show intent.
In this presentation, Dan Dillon, VP of Marketing at Reveal Mobile, provides practical and actionable guidance for advertising to audiences who are most likely to convert.
You will learn:
- Three audience segments you can geotarget to fit your campaign goals.
- What advertising channels give you the most flexibility and the best return.
- How to measure results in the context of recessionary consumer behavior.
Bonus: We’ll share how to find a wide range of high-intent consumer audiences when most people are staying home.
MyDaily Amplifies Blog Posts And Videos Reaching 82% Page Views Over Target A...Outbrain
MyDaily worked with Outbrain to Amplify blog posts and videos for their “Fashion Priest” campaign aiming young fashionable women. The result? Almost 200,000 clicks to the campaign’s content and an impressive 82% page views over target.
Both use different publications for ad placement, as well as varying delivery methods. With Outbrain, you're allowed to set only a daily budget. Tell them how much you want to spend each day, and they'll spend it, plus about 20 percent. They always go over. Taboola has a monthly budget you can break down daily.
Increasing Video Views Through Content DiscoveryOutbrain
Find out how personalized recommendations to more content can provide a simple, scalable way to promote your videos and actually improve your audience’s experience at the same time. We will cover current best practices and leave time for your questions.
In this webinar we will answer some of our most frequent ask questions
How do I define my campaign budget?
What kind of content can I amplify?
How do I optimize for conversions?
Questions our brainy Support and Content Compliance teams answer every day.
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Taboola
On Wednesday, January 20th 2016, Senior Content Strategist of Taboola, Inbar Yagur, and Senior Content Marketing Manager of Movable Ink, Laura Chau, presented a webinar session on email acquisition and lead nurturing with steps on how to engage your audience throughout the communications funnel.
How to Create Content that Converts (2016) Taboola
On April 6, 2016, Taboola's Senior Content Strategist, Inbar Yagur, presented on content marketing best practices. She discusses how to target the right audience and keep them on your page, optimize the user funnel, engage users, elicit the desired customer action, and more.
The resource center on your website has the potential to be the most powerful lead generation tool in your arsenal. It’s rich with content znd ripe with information that helps guide prospects through the buyer journey, converting them from visitors into leads into customers. Unfortunately, most marketers are sacrificing conversion rates, customers and revenue due to a poorly designed and implemented content experience. In this session, you’ll learn the key elements of creating an effective resource center, how to implement this on your own site (without the IT department), and how one company boosted their own conversion rates by 250% by following these guidelines.
SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...TrackMaven
See Dayna Rothman's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
Like Bigfoot and the Loch Ness Monster, creating a fully data-driven content marketing strategy and tracking true ROI seems to the stuff of myths. However, with crafty pre-planning, the right tools, and proper insight, you can truly tackle the content marketing mythical beast of ROI.
Join Dayna Rothman, Senior Director of Brand, Content, and Demand Generation at EverString and Author of Lead Generation for Dummies as she discusses how she built EverString's data-driven content program.
Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...MarketingExperiments
As marketers, it is vital that our campaigns remain relevant to customers throughout the year. Seasonal campaigns tailored to specific holidays or events might be one way to ensure that our messaging remains in constant alignment with the motivations of our prospects.
How can we be sure that our seasonal campaigns are truly bolstering the appeal of our product and enhancing our core value proposition? Despite the opportunities that season-specific campaigns present, how can we be sure these changes will not negatively affect the clarity of our messaging?
In this 35-minute Web clinic, our research team shared strategies for finding the balance between seasonality and clarity, including a test that resulted in a 25% difference in clickthrough.
Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their ads in front of the right people, at the right time, in the right place.
In this exclusive webinar with Google, Erin and Cindy will take a look at the current state of mobile, before telling you exactly what you need to do to crush your competition and improve the ROI of your mobile campaigns.
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
Analytic Data
80% of retailers are using Google Analytic incorrectly.
Google Analytic provides actionable data that can be used to increase traffic and improve conversion rates.
Show each segment a dynamic, targeted experience
59% shoppers say they prefer personalized e-commerce stores.
To know more click here-
http://metakave.com/analytic-data/
These days Facebook is an essential part of online marketing strategy for businesses of many types. As Facebook extends and improves its functionality, for many it becomes a primary place where one can shop, look for information, run business and stay in touch with friends. Understanding the importance of this social media service we are aimed to give the listeners the actionable tips and effective toolkit which could be used by anyone right away to start promoting the business online.
Main points:
* How to start with Facebook – an introduction to Facebook page for business, setting up the page, key metrics to measure to evaluate the page effectiveness
* Audience attraction and engagement – types of posts, timing and frequency, common strategies of promotion on Facebook
* Best examples of Facebook brand pages – how famous brands use Facebook, tips for successful business page
3 steps and 7 Ways to Increase Website Conversions and SalesEsotech
How to Website increase conversions and sales. It' not just about increasing traffic, in fact that is the last step! First get your website converting existing traffic. Here's 3 Steps and 7 ways to increase conversions, re-engage past visitors, and increase traffic effectively.
If you’re already using HubSpot, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this presentation, Mike Lieberman, CEO and Chief Inbound Scientist at Square 2 Marketing (a HubSpot Diamond Partner Agency), reveals various hacks for getting better results out of your HubSpot software.
Accelerated Mobile Pages (AMP) to Win Search War in 2017Digital Vidya
Explore how to leverage Accelerated Mobile Pages to Win Search Marketing. Gain insights from the webinar led by Praveen Meloth, Head Digital Marketing at Shopcj.com.
How Agencies & Advertisers Can Make the Most of Paid Media Right NowSearch Engine Journal
During an economic downturn, ad market dynamics and ad buyer behaviors shift. Amid these changes, it’s critical for consumer brands to continue to advertise.
Marketers and the agencies that work with them can continue to drive growth through smart segmentation, even while the economy softens.
The key is to focus on where you get the best results, using channels that enable flexibility and targeting audiences that show intent.
In this presentation, Dan Dillon, VP of Marketing at Reveal Mobile, provides practical and actionable guidance for advertising to audiences who are most likely to convert.
You will learn:
- Three audience segments you can geotarget to fit your campaign goals.
- What advertising channels give you the most flexibility and the best return.
- How to measure results in the context of recessionary consumer behavior.
Bonus: We’ll share how to find a wide range of high-intent consumer audiences when most people are staying home.
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving RecapeMarketer
With Thanksgiving, Black Friday and Cyber Monday in the rearview, some of the hottest shopping days are over. Join us for a complimentary eMarketer webinar to find out how shoppers behaved between Turkey Day and Cyber Monday—and what it might mean for the rest of the holiday season. This webinar will be covering: eMarketer’s holiday shopping forecast; how shoppers responded to heavy early discounting by retailers; digital and mobile sales and traffic; key search terms and other digital retail indicators.
It is not news that marketers have access to more data today than ever before. The challenge, however, is knowing what data is useful and relevant and what is not. The right data can drive traffic to websites, increase engagement on Facebook and other social networks, gather reader preferences, and target click through’s on advertising. In short, marketing decisions flow easily and naturally with the right data and create better results. Our panelists will share their experiences and valuable insights into how they maximize budget, engage readers and drive book sales using data driven marketing.
Effective Budgeting for Home Improvement MarketingSurefire Local
Bob Sheehan, Surefire’s SVP of Customer Advocacy, led a discussion on how to create and execute a marketing budget for your home improvement business. He shared insights on what you can do to better understand your customer journey through various marketing channels, ways you can analyze your current performance to understand attribution and how to evaluate media channels and track lead sources to establish better ROI.
Watch his webinar on demand at: https://www.surefirelocal.com/register-for-marketing-budget-webinar/
Leveraging Omnichannel Trends for E-Commerce Marketplace SuccessG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
Get your online store ready for the holiday shopping seasonPromodo
Winter holidays and the pre-holiday season are known to be the busiest and most profitable time for most e-commerce sites owners. But are you sure that your business marketing strategy is helping you get the most out of this year's festive season? Get your brand ready for the best time of the year with our webinar.
New Ways to Prove ROI From Your Digital MarketingSurefire Local
In order to increase your leads and new jobs, it's crucial to prove the effectiveness of your marketing program with reliable data to decide what to focus on in the future. However, that's not always an easy task. In this webinar, you'll learn how to easily and effectively track each of your marketing programs and prove how they drive revenue.
In this webinar training, we cover the following:
How to maximize results from your existing marketing budget
Key metrics and reports every business should have
How to identify your top-performing programs & predict revenue from future activities
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020Search Engine Journal
Are you running Google Ads campaigns for your ecommerce store?
Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted.
One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns.
In this webinar, Jeff Deutsch, Marketing Director at Longtail UX, shares how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions.
Discover:
- Why improving customer experience with Shopping Ads is the best place to start increasing efficiency.
- How ecommerce companies can reduce their Shopping Ad budgets while generating the same amount of revenue.
- What landing page optimization you can do to improve your online consumers' shopping experience.
- Case studies of successful ecommerce websites that implemented multi-product landing pages through Longtail UX.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
Search & Social: 3 Data Packed Tips to Finding your Customers OnlineMark Irvine
Google or Facebook? Where's the best investment on your limited advertising budget?
Learn the strengths of each network and how to leverage them together to make them work even better!
To compete and win in 2016 and beyond auto body and repair shops need to consider the following:
Operating their Business Better, Faster, Cheaper
Operate a Process Driven Business VS Whack “A” Mole Management
Insure You are Capable of Repairing Today's Vehicles - Certification
Use Technology…Don’t Fight It...
Use Technology to Sell More
Use Technology for More Focused and Measurable Marketing
Use Technology to Focus on Today’s Consumer
Stronger together: The new reality of consumers, brands & retailers united |...Bazaarvoice
See how a top retailer opened up communication with brands and customers - and created a shopping experience to compete with online giants like Amazon.
Similar to Content Marketing Insights for the Holiday Season - Slides (20)
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Content Marketing Insights for the Holiday Season - Slides
1. Content Marketing Insights
2014 Holiday Webinar
#OBwebinar
Miko Levy
VP, Outbrain
@mikolevy
The Webinar Will Begin Shortly
• All participants will be muted
• For audio, select “Mic & Speakers” in
your GoToWebinar control panel
• To submit Q&A, use the “Questions”
tool in the control panel
2. • Holiday Season Key Dates
• The Holiday Marketplace: What’s Happening
• Holiday Content Consumption Trends
• How Outbrain Can Help
• How To Prepare Your Outbrain Campaign
• Q&A
#OBwebinar
Agenda
4. #OBwebinar
Holiday Season: Key Dates
October: Early Shopping
November 28: Thanksgiving
November 29: Black Friday
December 1: Cyber Monday
December 8: Green Monday
December 15: Free Shipping Day
December 27: Post-Holiday Sales
6. $38,002 $37,501 $36,308
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
#OBwebinar
The Marketplace: Buyers
US Ecommerce Spending Trends ($ millions)
PROJECTED US MOBILE
E-COMMERCE MARKET
BY END OF 2014
Source: ComScore
$49,698
$43,153 $41,936
$56,781
$50,180 $49,843
$47,468
$63,084
$0
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013
7. #OBwebinar
The Marketplace: Buyers
$292
MILLION
PROJECTED US
E-COMMERCE SPEND
FOR 2014
Source: FTI US Online Sales Forecast Report
8. #OBwebinar
The Marketplace: Buyers
+13%
INCREASE
IN CONSUMER SPEND
PER ONLINE ORDER
FROM 2013 T0 2014
Source: IBM Online Retail Holiday Readiness Report 2014
9. #OBwebinar
The Marketplace: Buyers
1/3
OF VISITS TO ONLINE STORES COME
FROM MOBILE DEVICES
Source: eMarketer: Holiday Shopping Preview; 9/4/2013
12. #OBwebinar
The Marketplace: Sellers
49%
OF MARKETERS
WILL LAUNCH A HOLIDAY
CAMPAIGN BEFORE
HALLOWEEN
Source: Experian Marketing Services Study
13. #OBwebinar
The Marketplace: Sellers
22 AVERAGE NUMBER OF
PROMOTIONAL EMAILS
RETAILERS WILL SEND
THEIR ACTIVE
SUBSCRIBERS IN
NOVEMBER
Source: 2014 Exact Target Holiday Calendar Trends
14. #OBwebinar
The Marketplace: Sellers
WILL LAUNCH A HOLIDAY
CAMPAIGN BEFORE
HALLOWEEN
Source: Kenshoo. 2013 Global Online Retail Seasonal Shopping Report
15. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
#OBwebinar
The Marketplace: Sellers
WILL LAUNCH A HOLIDAY
CAMPAIGN BEFORE
HALLOWEEN
Source: Outbrain network 2013
2013 average network CPC
17. Q: When thinking of smartphones, what
brands come to mind?
EXPOSED
#OBwebinar
8%
22%
7%
20%
10%
29%
8%
9%
66%
20%
0% 20% 40% 60% 80% 100%
CONTROL
Unaided Brand Recall (Electronics)
Recalled 1st
Recalled 2nd
Recalled 3rd
Recalled 4th
Recalled later or not at all
* Outbrain Earned Media Survey, October 2013; 815 participants
18. How People Spend Their Online Time
#OBwebinar
22%
SOCIAL NETWORKING
5%
ONLINE SHOPPING
13%
MULTI-MEDIA SITES
19%
EMAILS/COMMUNICATION
21%
SEARCH
20%
READING CONTENT
19. Holiday Content Peaks Cyber Monday
#OBwebinar
Holiday Consumption Trends
Black Friday
Cyber Monday
Green
Monday
Source: Outbrain; Nielsen; ComScore Top US Online Spending Days 2013
83% want to
purchase
within a day
of consuming
content
36. #OBwebinar
3. Monitor closely
• Competition is fierce
• Monitor frequently
• Geo and device targeting to reach the right audience
2013 average network CPC
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
44. #OBwebinar
We are here for you
selfserve@outbrain.com
help.outbrain.com
Outbrain.com/blog
Editor's Notes
Welcome to our webinar! We’re excited to bring you content marketing insights for the 2014 holiday season. We hope to help you understand the state of the holiday marketplace, insights from our network and how you can apply these to get your Outbrain campaign ahead of the competition.
So we’re going to cover off the key holiday dates, the holiday marketplace for buyers and sellers, our content consumption trends from the outbrain network, how we can help you use your content to reach your audience during this competitive season and what to do to prepare your campaign. Don’t forget that you can submit questions via the Q&A toolbar on your webinar control panel at any time!
Before we get started, this isn’t a closed session today, all of our knowledge we have, we want to share with you and encourage you to pass it on to others so feel free to share any insights or tips via our #Obwebinar conversation.
The coming holiday season will only have 26 days between Black Friday and Christmas this year.. Just like 2013, it’s a short period and five days less than 2012
The result of this was that retailers struggled with the shorter season and missed holiday deliveries – so we want to get thinking early so you don’t miss your audience and we’ll answer these at the end of the session.
So let’s start with our holiday marketplace and take a look at some numbers and our consumers in the market
If you look at US ecommerce spending trend over the past 3 years, you can see there is an increase in spend in Q4 with a 27% average increase in spend from Q3 to Q4…
And for 2014, US ecommerce spend is projected at 292 million for 2014, Up from $209M in 2013
And the trend for the past two years has been for shoppers to spend more online during the holiday season. Consumers are expected to spend 13% more per order this year.
All in all, holiday season sales represent 25-30% of total year sales for most retailers (source: Wilkes University)
Where are these shoppers coming from? Well, more than a third of visits to online stores now come from mobile devices (phones and tablets)
By the end of Q1 2014, 37% of visits to online stores came from mobile devices.
Once again, mobile devices account for a rapidly growing share of US retail ecommerce sales and are expected to contribute to strong ecommerce sales growth this holiday season
Mobile devices contribute to overall commerce sales growth in two ways
A driver of total sales as more ocnsumers make purchases on their smartphones and tablets
As a shopping research tool driving consumers into stores or back to desktops where they complete transactions
What may be slightly less obvious is the earned media opportunity and how these shoppers wherever they’re coming from, are influenced by online reviews so it’s a great time to get your earned media out there.
So it’s clear there’s lots of demand and spend on the buyers side. How are the sellers reacting to this and meeting demand?
Well, almost half of all marketers will launch holiday campaigns before Halloween…
…and retailers will send an average of 22 promotional emails during the start of the holiday period (and this only goes up by December to an average of 29 promotional emails per retailer)
This also correlates with an increase in spend for the period showing the highly competitive marketplace among advertisers for paid search.
Since people are spending more, even our network becomes increasingly competitive with an increase in CPCs making it more difficult to stand above the crowd.
So how are you going to tackle that?
So knowing the state of the market place and how tough it to stand out , what are you going to do to engage your audience at the start of the holiday season?
Search is great for your audience who already have that purchase intent but You’re engaging your audience NOW before the key holiday dates and start bringing your audience down the funnel, so when the shopping days start- you’ll already be in the game!
A research we did with HTC showed that consumers that were exposed to an online review about their latest phone showed a much greater unaided brand awareness than those who weren’t.
Not only much more people mentioned HTC as the #1-#2 brand they but only 20% didn’t mention HTC at all vs 66% in the control group
כשאתם חושבים על סמארטפון, אילו מותגים עולים לכם בראש?
מעל 40% אמרו htc כמותכ הראשון או השני לעומת 15%
ומה שיותר נפלא, רק 20% לא ציינו את htc בכלל לעומת 66% בקבוצת הביקורת
And that shouldn’t come as a surprise to you.
In general, we already know people spend 20% of their online time reading content.
In fact, consumers spend only a quarter of their online time shopping. The rest of it- to consume content.
we looked at our 2013 holiday consumption trends to get you key learnings for the season ahead
We can see there’s a strong correlation between online shopping days and content consumption.
According to a Nielsen study, consumers spend 15+ hours researching online and there’s a sense of immediacy for these shoppers. Over half of those who use mobile to research want to make a purchase within the hour and 83% want to purchase within a day
And we can see that here that our peak content consumption dates also correlate with the the top online spending days reported by Comscore in 2013 (Comscore)
Black Friday
Cyber Monday
Green Monday
Friday Dec 13
We also did extensive analysis of the keywords and themes chosen by marketers during last year’s holiday season
Outbrain data shows that consumers were most likely to engage with headlines related to beauty (42% higher CTR than the average for holiday content) or shopping (+21%)
Consumers were also more likely to engage with headlines specifically focused on Thanksgiving (+20%) than those dedicated to Christmas (-8%).
How are they consuming this content? We saw that a large proportion of holiday content was consumed on smartphones in 2013 (especially the last 3 weekends in November and on Christmas day) but Desktops still rule.
Before we take you into how Outbrain can help you with your content for the holidays, don’t forget to submit any questions you have so we can answer them for you at the end of our session.
So how can Outbrain help you with your content?
If you’re not yet amplifying your content on Outbrain. you probably click on Outbrain links all the time without recognizing it. We’re here to tell you why these links are here, how they get there, and how your content can be included.
Specifically, I’m here to talk about the links on the right, “From around the web.” This is Outbrain Amplify.
We enable discovery anytime and anywhere whether it be on desktop or mobile …..
….with 30million people clicking on Outbrain recommendations each day
..and 188 bilion recommendations served every month
You can amplify owned content such as blog posts, articles, videos and slideshows…
Or earned media such as great press or product reviews.
What may be slightly less obvious is the earned media opportunity. Here’s an example of a Forbes review for the Ford C-Max. Before discovery engines likes ours, this story would have vanished into the ether a couple days after it was initially published.
A service like ours allows you to take a review like this or other forms of press coverage and place it in the path of consumers on other publisher sites to extend its shelf-life and relevance to a greater audience.
And the beauty of all of this is your content can appear on some of the largest premium publisher sites around the web..
So with the power of discovery and our premium pub networks, we’re going to show you how to take advantage of this and optimize your campaign to take advantage of the holiday season and our content consumption insights
There are just 4 things you need to keep in mind…
The main reason for that is that our platform is adaptive. It learns the audience your content is most relevant to with historical data so the longer you run, the better it gets.
Firstly, make sure you start your campaign ahead of the holiday season. A 3 day campaign isn’t going to give you enough time to build up your audience or help you improve your engagement.
The longer you amplify your content, the higher your CTR going to be
Secondly, remember the importance of mobile. Data from our network showed that Americans are much more likely to engage with holiday content from their smartphones or tablets over the entire season
The average CTR on holiday content was 23% higher among smartphone users than desktop users with tablets the most engaging platform during the 2013 season so be sure to target mobile when amplifying your holiday content
Drilling down further, we can see at what time mobile content consumption peaks in each country – we hope you’re getting the idea that ensuring your content is mobile-targeted should now be a consistent part of your content marketing strategy!
With such a competitive period, it’s crucial that you monitor your campaign and check it at least once a day to ensure it’s performing and make any optimizations if necessary; and echeck that you’re geotargeting properly and targeting by device to give yourself the best chance of finding the right audience at the right time
Testing Testing Testing. Try different headlines, images and pieces of content to find out what works best for you. We see a much higher engagement for campaigns who have such process in place.
Research from our network also shows that descriptive headlines get the highest CTR. IN particular, 16-18 words in a headline generates the highest CTR.
Although it might sound surprising, unlike search and maybe social- people don’t like you to be aggressive when it comes to content.
Pushy headlines saw a much lower engagement than more subtle headlines
You should also consider incorporating the top performing holiday keywords during the holiday season such as cocktails and shopping
Ultimately, taking into account all of these tips will help you ensure your campaign is set up for success during the holiday season.
To keep up to date with these data insights and campaign tips, be sure to subscribe ot our Blog and weekly Brainpower emails.
Great – So that concludes our my portion of the webinar.
I’d like to take the remaining time for any questions you may have