This webinar presented 10 PPC marketing hacks for 2018. It was hosted by Larry Kim from MobileMonkey and Miko Levy from Outbrain. The webinar covered hacks for retargeting by long tail keywords, using LinkedIn for cost-effective B2B targeting, using emojis in ads, reverse engineering conversion funnels, and dynamically changing landing pages for different audiences. Time was allotted at the end for questions.

1. | 10 PPC HACKS WEBINAR 2018 #outbrainwebinars
10 PPC Marketing
Hacks for 2018
Larry Kim
MobileMonkey
Miko Levy
VP Brands,
Outbrain

2. | 10 PPC HACKS WEBINAR 2018 #outbrainwebinars 2
Agenda
• Introduction
• 10 Successful
PPC Hacks
• Q&A

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Miko Levy
Nice to meet you!

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Meet
Larry Kim

5. | 10 PPC HACKS WEBINAR 2018 #outbrainwebinars
#outbrainwebinars
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80%
of Premium
Publishers in
the US
275B
Recommendations
Per Month
1.3B
Users Every
Month

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The Underground
Market For Retro Video
Games
The Totally Righteous
Technology Of The
1980s
An App That Will
Forever Change How
You Enjoy Museums
SPONSORED BY HP
Top Cities For
Tech Workers
Intelligent,
organic, content
recommendations
for publishers.

8. | 10 PPC HACKS WEBINAR 2018 #outbrainwebinars
The Underground
Market For Retro Video
Games
The Totally Righteous
Technology Of The
1980s
An App That Will
Forever Change How
You Enjoy Museums
SPONSORED BY HP
Top Cities For
Tech Workers
8
Growth opportunity
for advertisers.

9. | 10 PPC HACKS WEBINAR 2018 #outbrainwebinars
• Most marketers are not using it
• Easy Implementation
• Quick and simple >> Big impact
• Hacks made for Facebook, search ads and native advertising
• No “Black Hat”
9
What Do We Define as a PPC Hack?

10. | 10 PPC HACKS WEBINAR 2018 #outbrainwebinars
Retargeting
#1 PPC Hack
Retarget by Your
Long Tail Keywords
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Follow Your Long Tail
Keywords Queries in Every
Remarketing Platform
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How to Do It
• Create segment lists
based on your
search ads clickers by
using UTM
(UTM_campaign=xxx)
• Target those specific
clickers with ad
creatives that answer
their queries

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Take It to the
Next Level With
Lookalikes
Scalability
Finding New
Audiences
After creating Custom
Audience based on
campaign clickers from
your paid search activity
Create Lookalike
(FB/OB) or use similar
audience (G) based on
your audience segment
Audiences targeted
across channels
Be Ready For Spring
with a Good Workout
8Fit App

14. | 10 PPC HACKS WEBINAR 2018 #outbrainwebinars
LinkedIn
#2 PPC Hack
Cost Effective B2B
Targeting
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Cost Effective
B2B Targeting
Retarget by
Your LinkedIn
Connections

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How to Do It
1
3
4
5
2

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Emotions
#3 PPC Hack
Don’t Be Afraid to
Use Emoji’s

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Use Emoji's

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Conversion
#4 PPC Hack
Reverse Engineer Your
Conversion Funnel
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Funnel Reverse Engineering
+160%
Engagement
x2.5
Leads

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Customize
#5 PPC Hack
Dynamically Change
Your Landing Page for
Each Audience Type

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Original Page

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3
2
1
Original Page

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Dynamically Change Your Pages

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How to Do It

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It’s Time for
Larry’s Hacks

27. | 10 PPC HACKS WEBINAR 2018 #outbrainwebinars
Larry Kim
MobileMonkey
Miko Levy
VP Brands,
Outbrain
Q&A Time
Got any questions?
For Larry? For us?

28. | 10 PPC HACKS WEBINAR 2018 #outbrainwebinars
Thank You