Outbrain for Advertisers: Live FAQ

Outbrain for Advertisers: Live FAQ #outbrainwebinars
Outbrain for
Advertisers:
Live FAQ
Zane Jandsten
Associate Director
of Customer Support
Keren Zimbris
Head of Content
Compliance

Outbrain for Advertisers: Live FAQ #outbrainwebinars 2
• Support Team FAQ
• Content Review &
Compliance FAQ
• Q&A
Agenda

Zane Jandsten
Nice to meet you!
• Been with Outbrain 2 years
• Child Commercial Actor
• Lover of Star Wars and DnD
• Proud (and obsessed) Dog Dad

Keren Zimbris
Nice to meet you!
• Been with Outbrain 2.5 years
• Dad jokes expert
• Basketball Player
• Looking for my next Netflix
addiction

#outbrainwebinars
5

The Underground
Market For Retro Video
Games
The Totally Righteous
Technology Of The
1980s
An App That Will
Forever Change How
You Enjoy Museums
S P O N S O R E D
B Y P N C B A N K
Why You Should
Consider Adding Mature
Workers To Your Staff
The Underground
Market For Retro Video
Games
The Totally Righteous
Technology Of The
1980s
An App That Will
Forever Change How
You Enjoy Museums
S P O N S O R E D
B Y P N C B A N K
Why You Should
Consider Adding Mature
Workers To Your Staff
FAQ Support Team
• Frequent Support Inquiries
• How to run a successful
campaign on Outbrain
6

How should I separate
out my campaigns?
• Content and Landing pages
• Device and Geo
• Special Targeting
7

Why should I use your
conversion pixel?
• Conversion Campaign
Optimization
• Re-Targeting / Look a Likes
• Escalating Concerns
8

When can I lower my CPC?
• The importance of Budget Capping
• Click Through Rate, of the campaign
• Section adjustments
• Publisher/section level blocking
9

When should I reach out?
• Content rejection clarification
• Zero impressions
• Curious traffic
10
support@outbrain.com

Content Review &
Compliance FAQ
• Our Mission
• Outbrain’s Advertising
Guidelines
• Content Rejections &
How to Avoid Them
11

• To provide users with a
transparent and safe experience
• To promote only legitimate
advertising that meets high
quality guidelines
Our Mission
12

Outbrain’s Advertising
Guidelines
Where to find our guidelines?
1. Go to www.outbrain.com
2. Scroll all the way down to
the bottom of the page
13

Our Guidelines
Acceptable Page Types
– The white
Restricted Categories
– The Gray
Prohibited Categories
– The Black
LP Guidelines
– The Wrap
Creatives (Headlines & Images)
– The First Impression
14

Content Rejections & How to Avoid Them
*There may be instances where there are issues with both the creatives and the LP. Be sure to check the email with our full feedback.
What is the rejection about?
• Image Guidelines
• Headline Guidelines
• Prohibited Categories
• Restricted Categories
• Advertising Policies
(LP guidelines)
The issue is with the creatives, the LP is OK!
The issue is with the LP, the creatives are OK!
15

Image Guidelines: 12%
Headline Guidelines: 15%
Advertising Policies: 16%
Policy Violation: 42%
Common Rejection Reasons:
Other: 15%
16

Advertising Policies (LP Guidelines)
Required:
• “Advertisement” or “Advertorial” at the top
• Contact us & Privacy policy sections
May not include:
• Fake comments/testimonials
• Fake navigation (including fake site logos)
• “Too good to be true” statements or unsubstantiated claims
• False 3rd party endorsements by celebrities or others
• Scare tactics to encourage users to take a specific action
• For video advertorials – must have proper functionality
(pause, mute, length indication)
17

Headline Guidelines
Misleading / “Too good to be true” headlines
• May not make illegitimate or unproven claims about results
• Avoid absolute words, such as: restore, regrow, reverse, end years of..
• Doesn’t promise returns/refunds/winnings
• Refrain from sensational titles, such as “Insurance companies are furious about…”,
“Cleaning companies hate this..”
Dynamic Headlines – Steer clear from fake news
• Example: "Housewife from ${city}$ wins progressive jackpot!”
Capitalization
• Do not use excessive capitalization within single words, such as: "LEARN MORE”
• Introducing content type (i.e. VIDEO, PHOTOS) or a trademarked brand name (i.e. NASA) is acceptable
18

Understanding Our Email Communication
Once your content
has been reviewed,
you’ll receive one of
the below emails:
Congrats! Your campaign is ready | [CAMPAIGN NAME]
This means your campaign was reviewed, no issues were found,
and your campaign is now live. YAY!
Your campaign is (partially) ready | [CAMPAIGN NAME]
Some of the ads were rejected, but the others were approved, and are now live.
Your campaign is almost ready | [CAMPAIGN NAME]
The ads you submitted did not pass our review, but the issues we found are fixable.
Your content cannot be amplified | [CAMPAIGN NAME]
None of the ads in the campaign you submitted passed our review,
and there are no changes you can apply in order to fix it.
19

• I understand what the issue is:
Upload new fixed ads to the existing
campaign (or to a new one).
My content got
rejected, now what?
• I’m not sure what the issue is
/I disagree with the rejection:
Reply back to the email you received
from us with your feedback.
The Support team will investigate, and
provide you with further explanations or
reverse the decision if necessary.
20

• Can I run this?
You can send us the LP/titles/images
you wish to promote
• My campaign was rejected
but I saw the same content
in your widgets
Support can also
provide (content-
related) feedback on:
21
support@outbrain.com

We commit to review your
content within 1 business day.
Important to know:
• We do not review disabled campaigns
• The number of campaigns you upload
has no effect on the review time
When will my
campaign be
reviewed?
22

Time for Q&A
Got any questions for us?
Zane Jandsten
Associate Director
of Customer Support
Keren Zimbris
Head of Content
Compliance

Thank You

Outbrain for Advertisers: Live FAQ

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