The document presents a workshop led by Jasleen Kals from Searchmetrics focusing on the importance of content optimization, particularly regarding the topic of backlinks. It outlines the steps for analyzing and improving website content using Searchmetrics' tools, including competitive analysis and optimization strategies. It emphasizes leveraging content as a powerful customer acquisition tool and offers resources for further learning.

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Presented by Jasleen Kals
Content Experience Expert
SEARCHMETRICS CONTENT EXPERIENCE™
CONTENT OPTIMIZATION

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YOUR CONTENT
EXPERIENCE GUIDE
JASLEEN KALS, CONTENT EXPERIENCE EXPERT
www.linkedin.com/in/jasleenkals
j.kals @searchmetrics.com
"The power of content is unmatched and
an undervalued customer acquisition tool.
Let’s get on that, shall we?”
- Jasleen

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WORKSHOP
RESOURCES
For workshop resources
and a copy of the
presentation slides,
please click the
resources widget at the
bottom of the webinar
console.

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• Founder and CTO, Marcus Tober
• Established in 2005
• Searchmetrics is an SEO and Content Optimization platform
• We own all of our own data ( also known as the Research Cloud)
• A data and knowledge repository that contains over 250 billion data elements that are continuously updated like keywords, search
topics, social and PPC data—reaching back to 2009.
• We have two products: the Searchmetrics Content Experience™and the Searchmetrics Suite™
that services a variety of customers (F500, enterprise, eCommerce)
ABOUT US

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First, we will examine the content
surrounding the core topic “backlinks”
for the Searchmetrics.com domain.
Then, we will compare the
Searchmetrics content to competitive
content.
Finally, we will find growth
opportunities and implement changes
within the body content using the
recommendations from the
Searchmetrics Content Experience™.
BACKLINKS

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WORKSHOP FOCUS
> Searchmetrics.com Content
> Competitive Content
> Growth Opportunity
> Content Optimization

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STEP 1:
Does Searchmetrics have content
surrounding this core topic: BACKLINKS?
Upon conducting research in the
Searchmetrics Content Experience™,
we are able to find the top ranking
page for the core topic “backlinks”
on the Searchmetrics domain.

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STEP 2:
Does this ranking page add value to users?
Pull your content into the
Searchmetrics Content Experience™
using a copy/paste functionality.

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STEP 3:
How are competitors communicating the core
topic: BACKLINKS?
Searchmetrics Content Experience™
breaks down the set of competitive
URLs for the core topic “backlinks”.
Look at these URLs to see how
competitors are relaying this
information.

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STEP 4:
What do I need to do to optimize my content
for the core topic: BACKLINKS?
Use Topic Explorer to identify the
correct “backlink” conversation that is
answering all user queries.

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STEP 5:
How do I optimize my content for the core
topic: BACKLINKS?
Within the content editor update your
content within the text box using the
keyword coverage & word count
recommendations.

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STEP 6:
How do I publish my optimized content for the
core topic: BACKLINKS?
Copy and paste your
optimized content out of
the tool!

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LET’S
CREATE
CONTENT
OPTIMIZATION

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QUESTIONS?
www.linkedin.com/in/jasleenkals
j.kals@searchmetrics.com