The document summarizes key strategies for optimizing digital marketing campaigns for the mobile landscape. It covers structuring accounts and campaigns specifically for mobile, using bid adjustments to focus budgets, optimizing ad copy and extensions for mobile screens, and ensuring landing pages provide a good mobile user experience. The presentation emphasizes that as mobile usage continues to grow rapidly, marketers must adapt their strategies to be "mobile first" in order to succeed.
With Outbrain Amplify your content will be promoted on the web's largest and most respected media properties, including CNN.com, Slate and ESPN. We make sure it's seen precisely when people will find it most interesting.
Learn why marketers of all sizes, from small businesses to big brands, and agencies to media pros use Outbrain Amplify to reach new audiences and scale their content marketing.
Will Fleiss, Outbrain's Online Customer Acquisition Manager, will cover:
-What is Outbrain Amplify?
-How Outbrain recommends your content.
-Where Outbrain recommends your content.
-What types of content meet Outbrain's Content Guidelines.
-How Outbrain Amplify pricing works.
-Case studies of large brands and small companies using Outbrain to promote their content.
There will also be a live Q&A session so you can get all your questions answered!
This webinar is held every Wednesday. You can sign up for the next one here:
Search Marketing for ecommerce - what's new with Shopping ads and buy button ...Ann Stanley
Ann Stanley presented a workshop at Ecommerce Expo 2015 on search marketing for ecommerce websites.
This includes:
1) The digital marketing landscape
2) Google search results
3) The importance of mobile
4) Shopping ads and buy buttons
Both use different publications for ad placement, as well as varying delivery methods. With Outbrain, you're allowed to set only a daily budget. Tell them how much you want to spend each day, and they'll spend it, plus about 20 percent. They always go over. Taboola has a monthly budget you can break down daily.
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad SpendKlientBoost
Want to turn your PPC campaigns into bigger money making machines? We have our 5 best kept PPC secrets that we unveiled at Unbounce's 2016 Call To Action Conference.
American shoppers spent a whopping $46.5 billion online last holiday season. Is your team ready to snag a slice of that multi-billion dollar pie?
Prep your digital marketing program for primetime. Check out the “The 2014 Holiday eCommerce Playbook.”
Perfect for the new Outbrain user, we'll take you through using the Outbrain platform and the key optimizations you need to make to get your campaign among the top performing content on our network.
Why mobile marketing is the most important dish on your advertising strategy plate.
Full article: https://adcumulus.com/blog-posts/mobile-marketing-still-going-strong/
With Outbrain Amplify your content will be promoted on the web's largest and most respected media properties, including CNN.com, Slate and ESPN. We make sure it's seen precisely when people will find it most interesting.
Learn why marketers of all sizes, from small businesses to big brands, and agencies to media pros use Outbrain Amplify to reach new audiences and scale their content marketing.
Will Fleiss, Outbrain's Online Customer Acquisition Manager, will cover:
-What is Outbrain Amplify?
-How Outbrain recommends your content.
-Where Outbrain recommends your content.
-What types of content meet Outbrain's Content Guidelines.
-How Outbrain Amplify pricing works.
-Case studies of large brands and small companies using Outbrain to promote their content.
There will also be a live Q&A session so you can get all your questions answered!
This webinar is held every Wednesday. You can sign up for the next one here:
Search Marketing for ecommerce - what's new with Shopping ads and buy button ...Ann Stanley
Ann Stanley presented a workshop at Ecommerce Expo 2015 on search marketing for ecommerce websites.
This includes:
1) The digital marketing landscape
2) Google search results
3) The importance of mobile
4) Shopping ads and buy buttons
Both use different publications for ad placement, as well as varying delivery methods. With Outbrain, you're allowed to set only a daily budget. Tell them how much you want to spend each day, and they'll spend it, plus about 20 percent. They always go over. Taboola has a monthly budget you can break down daily.
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad SpendKlientBoost
Want to turn your PPC campaigns into bigger money making machines? We have our 5 best kept PPC secrets that we unveiled at Unbounce's 2016 Call To Action Conference.
American shoppers spent a whopping $46.5 billion online last holiday season. Is your team ready to snag a slice of that multi-billion dollar pie?
Prep your digital marketing program for primetime. Check out the “The 2014 Holiday eCommerce Playbook.”
Perfect for the new Outbrain user, we'll take you through using the Outbrain platform and the key optimizations you need to make to get your campaign among the top performing content on our network.
Why mobile marketing is the most important dish on your advertising strategy plate.
Full article: https://adcumulus.com/blog-posts/mobile-marketing-still-going-strong/
The resource center on your website has the potential to be the most powerful lead generation tool in your arsenal. It’s rich with content znd ripe with information that helps guide prospects through the buyer journey, converting them from visitors into leads into customers. Unfortunately, most marketers are sacrificing conversion rates, customers and revenue due to a poorly designed and implemented content experience. In this session, you’ll learn the key elements of creating an effective resource center, how to implement this on your own site (without the IT department), and how one company boosted their own conversion rates by 250% by following these guidelines.
Outbrain for marketers product roadmap and upcoming releasesOutbrain
We're introducing some big features to the Outbrain Amplify dashboard — features that will skyrocket your native advertising performance. Get a live glimpse at some recently released features, as well as a sneak peek into exciting, new features we have launching in 2018. You won't want to miss this one!
How to Beat the Odds in AdWords with Competitive IntelligenceSemrush
If you are among the 66% of PPC users unhappy with their current results, the solution for your problem is Competitive Intelligence. Tools such as SEMrush and WordStream can show you how best to use your competition's data to formulate the most effective PPC strategy for the long-term. Join us for this joint webinar "How to Beat the Odds in AdWords with Competitive Intelligence" (originally aired on Thursday, January 8th 2015) where we will expand upon the information in our companion ebook of the same name.
In this webinar, you will learn how to:
Identify your competitors and quantify their PPC investment.
Learn from their campaign successes (and failures) to minimize your own risk.
Gain a competitive edge with optimized landing pages.
Increase your Quality Score with ad copy relevance.
If you’re already using Marketo, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this presentation, Brian Glover, Sr. Product Marketing Manager at Marketo, will reveal various hacks for getting better results out of Marketo.
The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...KlientBoost
It's not often than master chefs reveal their secret recipes - but today, we're letting you in on the secret ingredients we use to hit goals for our clients.
These are our go-to tactics that have the biggest performance lifts.
Bon appétit
Many companies now use webinars as part of their marketing mix and many have seen some success on top of the funnel metrics like registrations, attendance and in-webinar engagement. But there are other metrics and uses cases that can have a far greater impact on your bottom line.
If you truly understand where webinars fit into your marketing and what metrics you should be paying attention to, you can start to optimize for real gains to your bottom line.
In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use full advantage of webinars by using them in each step of your funnel and helping you meet your marketing goals.
You’ll learn how to:
Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
Leverage A/B testing to improve your webinar assets for better conversion rates
Become data-driven in your search to produce more of your best webinars
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for SuccessKissmetrics on SlideShare
Each year a completely unexpected and startling phenomenon occurs... the holidays. Of course, each year we digital marketers are told that we should be getting ready extra early, and each year we tend to put it off longer than we intended.
Well, let this year be different as in this webinar, we tackle 4 ways to take your ecommerce PPC account to the next level in time for the holidays!
In this webinar we will discuss:
The best way to set up your Shopping account, and why this is so important to master
How Remarketing for Shopping and DSA can give you that additional conversion boost
How to completely change out your account ads with countdown customizer ads in 15 minutes
MyDaily Amplifies Blog Posts And Videos Reaching 82% Page Views Over Target A...Outbrain
MyDaily worked with Outbrain to Amplify blog posts and videos for their “Fashion Priest” campaign aiming young fashionable women. The result? Almost 200,000 clicks to the campaign’s content and an impressive 82% page views over target.
Perfect for the new Outbrain user, we'll take you through using the Outbrain platform and the key optimizations you need to make to get your campaign among the top performing content on our network.
Ultimate Growth Marketing Stack with KissmetricsEffin Amazing
With 6,000+ tools to choose from, marketers are experiencing a "Stackapocalypse." Cut through the nightmare of choice with our ultimate growth marketing stack, proven to work seamlessly together to turn leads into conversions at scale.
In this webinar with Kissmetrics we feature uses cases on how you can use Kissmetrics to measure your marketing funnel and show success.
Native - 7 tips to make your content marketing work - Affiliate World Europe ...Outbrain
So your social plan is in place and you've maxed out your PPC efforts. You are hearing Native is the new buzzword... but how to make it work and your CPA worth the investment? Outbrain will show you how to take native beyond a simple call-to-action, demonstrating how to address the complete content-driven customer journey from first touch through conversion and beyond. Miko Levy, Outbrain's VP of Acquisition will share his insights and demonstrate how to architect a native experience that is measurable at every stage. A session packed with tangible tips on how to boost your online funnel, increase conversions and turn your prospects into loyal customers.
The resource center on your website has the potential to be the most powerful lead generation tool in your arsenal. It’s rich with content znd ripe with information that helps guide prospects through the buyer journey, converting them from visitors into leads into customers. Unfortunately, most marketers are sacrificing conversion rates, customers and revenue due to a poorly designed and implemented content experience. In this session, you’ll learn the key elements of creating an effective resource center, how to implement this on your own site (without the IT department), and how one company boosted their own conversion rates by 250% by following these guidelines.
Outbrain for marketers product roadmap and upcoming releasesOutbrain
We're introducing some big features to the Outbrain Amplify dashboard — features that will skyrocket your native advertising performance. Get a live glimpse at some recently released features, as well as a sneak peek into exciting, new features we have launching in 2018. You won't want to miss this one!
How to Beat the Odds in AdWords with Competitive IntelligenceSemrush
If you are among the 66% of PPC users unhappy with their current results, the solution for your problem is Competitive Intelligence. Tools such as SEMrush and WordStream can show you how best to use your competition's data to formulate the most effective PPC strategy for the long-term. Join us for this joint webinar "How to Beat the Odds in AdWords with Competitive Intelligence" (originally aired on Thursday, January 8th 2015) where we will expand upon the information in our companion ebook of the same name.
In this webinar, you will learn how to:
Identify your competitors and quantify their PPC investment.
Learn from their campaign successes (and failures) to minimize your own risk.
Gain a competitive edge with optimized landing pages.
Increase your Quality Score with ad copy relevance.
If you’re already using Marketo, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this presentation, Brian Glover, Sr. Product Marketing Manager at Marketo, will reveal various hacks for getting better results out of Marketo.
The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...KlientBoost
It's not often than master chefs reveal their secret recipes - but today, we're letting you in on the secret ingredients we use to hit goals for our clients.
These are our go-to tactics that have the biggest performance lifts.
Bon appétit
Many companies now use webinars as part of their marketing mix and many have seen some success on top of the funnel metrics like registrations, attendance and in-webinar engagement. But there are other metrics and uses cases that can have a far greater impact on your bottom line.
If you truly understand where webinars fit into your marketing and what metrics you should be paying attention to, you can start to optimize for real gains to your bottom line.
In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use full advantage of webinars by using them in each step of your funnel and helping you meet your marketing goals.
You’ll learn how to:
Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
Leverage A/B testing to improve your webinar assets for better conversion rates
Become data-driven in your search to produce more of your best webinars
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for SuccessKissmetrics on SlideShare
Each year a completely unexpected and startling phenomenon occurs... the holidays. Of course, each year we digital marketers are told that we should be getting ready extra early, and each year we tend to put it off longer than we intended.
Well, let this year be different as in this webinar, we tackle 4 ways to take your ecommerce PPC account to the next level in time for the holidays!
In this webinar we will discuss:
The best way to set up your Shopping account, and why this is so important to master
How Remarketing for Shopping and DSA can give you that additional conversion boost
How to completely change out your account ads with countdown customizer ads in 15 minutes
MyDaily Amplifies Blog Posts And Videos Reaching 82% Page Views Over Target A...Outbrain
MyDaily worked with Outbrain to Amplify blog posts and videos for their “Fashion Priest” campaign aiming young fashionable women. The result? Almost 200,000 clicks to the campaign’s content and an impressive 82% page views over target.
Perfect for the new Outbrain user, we'll take you through using the Outbrain platform and the key optimizations you need to make to get your campaign among the top performing content on our network.
Ultimate Growth Marketing Stack with KissmetricsEffin Amazing
With 6,000+ tools to choose from, marketers are experiencing a "Stackapocalypse." Cut through the nightmare of choice with our ultimate growth marketing stack, proven to work seamlessly together to turn leads into conversions at scale.
In this webinar with Kissmetrics we feature uses cases on how you can use Kissmetrics to measure your marketing funnel and show success.
Native - 7 tips to make your content marketing work - Affiliate World Europe ...Outbrain
So your social plan is in place and you've maxed out your PPC efforts. You are hearing Native is the new buzzword... but how to make it work and your CPA worth the investment? Outbrain will show you how to take native beyond a simple call-to-action, demonstrating how to address the complete content-driven customer journey from first touch through conversion and beyond. Miko Levy, Outbrain's VP of Acquisition will share his insights and demonstrate how to architect a native experience that is measurable at every stage. A session packed with tangible tips on how to boost your online funnel, increase conversions and turn your prospects into loyal customers.
It's the age old question - how exactly do you measure content and what is the ROI? The boss only cares about three things; 1. will it drive sales
2. will it save on costs and
3. is content helping retain our customers.
Here we look at four traditional ways of measuring content to find your return on investment and what really matters to management.
Smartphones & tablets in government — a CISO-turned-auditor's take on mobile ...John Bullock
One office's experience auditing government's management of mobile device usage ... w.r.t. to information security and privacy!
Where? British Columbia.
When? 2016.
Who, what, why and how:
- What is a mobile device
- Why even the audit title was critical
- Why you must scope the devices that are in and the ones that are out
- How (for us) scoping allowed 'outsourcing' some work
- What Lines of Enquiry and Criteria we chose
- Why you WILL run into auditees who don't understand the risks
- Why you WILL run into auditors who don't understand the risks
- Who we 'outsourced' work to
- What was our value-add
hackathon smart city API, dai dati ai serviziPaolo Nesi
DAI DATI INTELLIGENTI AI SERVIZI
Smart City API Hackathon
Premi per 14.000 euro
Data: 7 e 8 aprile 2017
Luogo: Scuola di Ingegneria, Università degli Studi di Firenze
Il progetto Sii-Mobility, Smart City nazionale (MIUR), organizza il primo hackathon per promuovere lo sviluppo di applicazioni fisse e mobili sulla base delle http://www.disit.org/6991che si basano sul modello http://www.km4city.org .
Scopo dell'evento di hackathon è identificare nuove applicazioni che possano essere sviluppate sulla base di dati ed elaborazioni messi disposizione dalle smart city API di Sii-Mobility. I Dati sono in tutta la toscana e come dagli scenari http://www.disit.org/6995, sono relativi alla mobilità pubblica e privata, alla partecipazione, alle informazioni geolocalizzate dei punti di interesse, della salute, ambiente, e servizi di suggerimento e di coinvolgimento e assistenza.
Le tematiche affrontate dalle App proposte dovranno essere relative ad aspetti di mobilità, e in particolare ai seguenti 5 temi: Trasporto pubblico; Coinvolgimento dei cittadini, mobilità e turismo, mobilità e servizi, giochi in mobilità.
http://www.sii-mobility.org/index.php/eventi/hackathon-sii-mobility/registrati-all-evento-del-7-mattina
Documentazione e informazioni dalla pagina: http://www.sii-mobility.org/
Scadenza sottomissione delle proposte: 31 marzo 2017.
Premi per 14.000 euro, #hackathon #smartcity API, #bigdata #opendata della #Toscanadigitale #firenze #pisa #arezzo #direfare #forumpa
#hackathon #smartcity #bigdata #opendata #Toscanadigitale #firenze #pisa #arezzo #direfare #forumpa
Smart City API, 14.000 euro di premi, Hackathon
Case study B2B Marketing Forum 2017: Switching to always-on in demand generat...B2B Marketing Forum
Unit4 managed to build a globally scalable demand generation engine that’s always on. Thanks to this approach, marketing and sales can work closely together to identify and target the right audiences while accelerating their funnel impact with account-based initiatives. Take a look behind the scenes of Unit4’s content marketing approach and hear first-hand how LinkedIn helped to put the customer first. This presentation is about the transformative power of marketing outside the box!
This presentation discusses concepts relevant for writing maintainable code. It starts with an introduction to code quality and then provides an overview of software metrics and code smells. Finally, the last part of the presentation introduces refactoring using a few examples.
PubCon Vegas 2017 Rebuild or RestructureNavah Hopkins
PubCon Vegas 2017 session on paid search account structure and whether to rebuild your campaigns for mobile, or restructure them to account for mobile. It is star wars themed.
Driving Sales with Paid Search and Click-to-CallOptimizely
Over 60 percent of paid search advertising will take place on mobile in 2016. Thanks to smartphones and click-to-call, phone calls are now among the most important conversion metrics for search advertising. Agency and brand marketers must adopt new click-to-call optimization and attribution strategies to drive ROI from paid search in the coming year.
Learn from click-to-call optimization experts from DialogTech and Optimizely to learn proven strategies top marketers use to drive calls and revenue from paid search. You’ll learn:
- How to take advantage of new Google AdWords and Bing formats for click-to-call
- Which targeting and bidding options drive call conversions
- The A/B tests every marketer must perform to optimize paid search ROI
- The key data around phone calls you must capture to prove and optimize performance
It’s no secret that the mobile audience is on every marketer’s mind. With more than 2 billion people that will use mobile devices to access the internet in 2016, it’s imperative for businesses to have a strategy ready and optimized for the new year.
In this webinar presentation, Carrie Albright from Hanapin and Blair Symes from Dialogtech discuss targeting strategies for search, display, and social, features you should absolutely be using already (hello call extensions!), best practices on tracking and routing phone calls, as well as more essentials you need for a successful 2016 mobile PPC strategy.
So you've changed your copy, rearranged your landing page, shortened your form but still can’t get more conversions? Join the club. It’s time to try something new, something guaranteed to drive more leads.
Join this revolutionary on-demand webinar with conversion experts WordStream Founder Larry Kim and HubSpot Psychologist Lanya Olmsted to learn our top 10 new and unconventional CRO hacks backed by psychology principles that can DOUBLE your leads. We’ve run dozens of tests to prove these changes will make a huge impact on your campaigns, and better yet, they’re easy to replicate!
You’ll learn amazing strategies like:
- Why you should rethink the conversion formula
- How to overcome your audience's anxiety over providing personal information on the landing page form
- When to throw out your landing page altogether
- And much more!
AdWorld Experience Turn Want Into Need 2020 Navah Hopkins
Data and advice on creative and audiences for Google Ads, Social, Video, and Display. We cover why ads fail, how to determine your ideal persona, and how to translate messaging across channels.
Burn The Sky mobile communication presentation to CIPRRob Thurner
This presentation to the CIPR addresses how marcomms professionals - client side and agency side - can get to grips with mobile and tablet as core comms channels.
- Why mobile is different
- Mobile success factors
- Opportunities for PR industry
- Getting started
Hope this is useful.
If this sparks ideas / interest for you or your clients, get in touch? Contact details on last slide.
@CIPR_Marcomms
Jewelry Stores Mobile Digital MarketingPurplegator
Purplegator is a mobile first digital agency located in suburban Philadelphia. For many years, it provided the technology for the highly popular Ring Race and Diamond Dash events for jewelers. Since then, the digital advertising agency has become a leading provider of mobile/digital advertising strategies for jewelry retailers around the country.
Want to learn more about the Gator? Check us out on http://purplegator.com .
Driving Sales Webinar - Opportunity Marketing: Are You Being Strategic with y...Dave Spannhake
Digital marketing buzzwords invaded our industry, like "big data" and "programmatic." This session will show you how to leverage the concepts that drive traffic, then convert it. We'll get strategic about creating a plan for your website using provent tactics and industry-wide information to net you the most shoppers.
Automotive vendors are sitting on tons of information about the way their customers behave, engage, and interact on their platform. You can use this information to prioritize which area — traffic or conversion — gives you the best opportunities to increase the number of shoppers and shopping behavior on your site — and ultimately increase sales.
Traffic
How authoritative is your site?
Are you seen in car buyer searches?
Do your answers influence customers?
Conversion Comparisons
How does your site compare with competitors?
Where and how are you losing customers?
Can you identify the changes that will give you the biggest lift in shopping behavior?
How do you stack up against the best dealership websites?
Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.
Key takeways:
*Understand the key dealership benchmarks for high-performing websites
*Learn how to be found in primary car buying searches
*Using industry benchmarks, learn the average dealership's key website conversion metrics
My PubCon Florida deck on how to navigate budgets and leverage marketing channels so marketing is all about return on ad spend. Includes Google ads, Bing, Display, and Facebook.
Digital Dealer 23 - Settling the Traditional v Digital DebateDave Spannhake
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A greater and greater number of consumers began spending the majority of their car buying process researching online and started visiting fewer dealerships, which has made it vital to understand how and when consumers make a decision to buy. It’s time to think differently — traditional versus digital… it’s time to end the debate.
Webinar: Moovweb Optimize: Learn how to increase your mobile conversionsMoovweb
Meet Moovweb Optimize -- the only platform that enables brands to grow revenue and engagement by providing device-specific, contextual mobile experiences.
Unnecessarily Naked: The Digital Marketer's New ClothesInvoca
Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.
Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:
●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline
●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns
●How to accurately calculate the true ROI and budget of omni-channel campaigns
David Kain NCM 20 Group - Marketing Budget Efficiencies as the Economy Begins...Dave Spannhake
Dave and Chad discuss the latest strategies in automotive digital marketing as it relates to both intent channels like SEO, SEM, and third party sites along with the differences between stimulus channels from traditional media to all things programmatic advertising.
Learn how Direct Response marketers are adapting their strategy as their audience moves to Mobile and, in turn, are growing revenue and beating their competition. Attendees will hear case studies highlighting best practices for lead generation, click-to-call, and mobile commerce, and will learn successful strategies on how to apply Direct Response technique in the Mobile world.
This presentation was developed by Ted McNulty, Senior Director of Performance Sales at Millennial Media, and was given at NEDMA's 2014 DM Innovations Symposium.
Friends of Search Future Proof Accounts.pptxNavah Hopkins
A review of what happened in 2023 as well as looking at match types, bidding strategies, PMax, targeting options, and search/partners in Google and Microsoft. This session was delivered at Friends of Search in March 2024 and represents an attempt to provide calm while also encouraging meaningful action.
Performance Max Session From PubCon Vegas 2024Navah Hopkins
Session detailing 5 core tasks that are needed to get exceptional results, including: segmenting asset groups, picking the right audiences to target, setting exclusions, owning creative, and balancing search themes.
While this session focuses mostly on Google PMax, it does touch on rules of engagement that apply to Microsoft
BrightonSEO 2023 session on Audiences that focuses on growing beyond the seed audiences and focusing on persona building. We dive into Google, Microsoft, facebook, and Amazon. We also go through an audit of ads and finish by looking at the consumer journey.
Brighton SEO Updated If this then that automationNavah Hopkins
Brighton SEO talk discussing the if this, then that logic to when to use automations like PMax, Bidding, Creative, and software. This deck also looks at the criteria on who can opt into automations. I also highlight some Optmyzr data.
Session on If this, then that on ppc automation for SMX Munich. In This deck, I discuss whether to opt into PMax, broad match, creative, and automated account workflow.
Pubcon End Of Over & Under Spending.pptxNavah Hopkins
A review of how to avoid under and overspending in PPC that looks at account structure choices, auditing waste, and how to make your account wins line up with business metrics
End of Under and Over Spending SMX.pptxNavah Hopkins
A discussion of how to get budgets to win for you in all circumstances. We dive into strategies on combating over spending including auditing keyword champions, checking bidding strategies, and device/location auction prices. We also addressed underspending and how to solve structure issues that can cause it. Finally we addressed how to scale successfully.
Brighton SEO: SEO + PPC Working TogetherNavah Hopkins
We all could use a little more empathy - here's my session on getting PPC and SEO to work well together from a technical and creative standpoint. We cover domain structure, landing page choices, and first party data.
Session discussing the mechanics, data, and strategies for creating conversion oriented experiences that build trust and revenue. This will help brands weather the privacy first web.
PubCon Pro study of metrics to use and questions to ask so you and your brands can be on the same page when assessing the success/fails of your ppc campaigns.
Pubcon Ceative Section: How Do I Make Ads That ConvertNavah Hopkins
PubCon Pro session diving into creative (ads and landing pages) in paid search, display, and video. Focus on creative strategies and data behind creative choices.
Pubcon Account Build Section: How Do I Structure My AccountNavah Hopkins
PubCon virtual 2020 account structure session which dives into how to set up campaigns, avoid pitfalls, and think about trends that will impact your account going into 2021
Discussing how to troubleshoot budgets and how to help solve those problems through auditing scope of campaign, conversion type, and nature of the channel we're going after.
Finding and Converting Your Perfect Customers ASW2020Navah Hopkins
Paid search and social session on strategies and structures to find and convert your perfect leads using audiences, extensions, ads, and landing pages.
State of Search session on unlocking budget and getting the most out of your PPC campaigns. We specifically cover lack of budget, can't spend the budget, and scaling.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
4. Agenda
• Mobile Landscape
• Account Structure: Campaigns + Keyword Theory
• Bid Modifiers: Focus the Budget
• Ad Copy: Optimizing Copy For Mobile + Mobile Extensions
• Landing Pages: Path to Conversion + Mobile User Experience
@navahf #CAPECODMARKETING
15. By 2019, mobile advertising will represent 72%
of all US digital ad spending. (Marketing Land)
@navahf #CAPECODMARKETING
16. What did we learn
• Mobile market share is skyrocketing and not having a mobile plan is
profit suicide
• The SERPs are different between desktop and mobile and our
messaging should reflect that.
• All demographics have a sizable mobile market and they convert
better than their desktop counterparts.
@navahf #CAPECODMARKETING
18. Budget, Location, & Schedule Set At
Campaign Level
• Be sure to select all features
• No Search with Display Select
• Try to only include one region per
campaign (timezone, bids, and how
people search)
@navahf #CAPECODMARKETING
19. Mobile Specific Campaign
• Schedule for peak mobile hours (think
commuting)
• Exclude Desktop traffic to avoid
duplicates
• Still try to only include one region per
campaign (timezone, bids, and how
people search)
@navahf #CAPECODMARKETING
24. A Campaign Forced to Accommodate Too
Many Initiatives Will Break…
Curse you
leg/balance/back/arm day….
@navahf #CAPECODMARKETING
25. Budget For Mobile
• Mobile bids need to be
aggressive: aim for position 1-
1.5
• Lead to conversion rate for
form-fills vs. calls
• How many new customers are
you getting now, and where
can that number grow to?
@navahf #CAPECODMARKETING
26. Keyword Theory: More Conversational on
Mobile
• Where can I find…
• Ok google, where is…
• How much is ___ in…
• Find me a ___ in…
@navahf #CAPECODMARKETING
27. What Did We Learn
• While there are industry benchmarks, every account is unique and
will have unique bid adjustments (ideally at the ad group level).
• Different devices have different intents/auction prices, and keyword,
scheduling, and budget choices should accommodate that.
• Budget for mobile within an existing campaign unless the bids are too
different – then build a mobile exclusive campaign.
@navahf #CAPECODMARKETING
29. Device Bid Adjustments & Negatives Set At Ad
Group Level
Reasons to use bid modifiers at the ad
group level:
• One ad group seems to do/better or
worse on a particular device.
• The intent of the ad group is more/less
transactional than the others.
• You do not find traffic from a particular
source valuable.
@navahf #CAPECODMARKETING
30. Bid Modifiers: Focus the Budget!
Obvious to cut tablet traffic, but conversion rate on mobile implies there could be a landing page problem!
@navahf #CAPECODMARKETING
31. Tablet Traffic Less Transactional = Save for
“Off-Hours”
Nothing like
spending the
weekend shopping
for…
@navahf #CAPECODMARKETING
32. What Do You Do When The Data Tells a
Conflicting Story?
Vanity metrics:
• Lots of
Impressions
• High CTR Low
Clicks &
Impressions
• Low CPA with
bad conversion
tracking Success metrics:
• High CTR High
Clicks &
Impressions
• Low CPA with
corresponding
real world
customers
@navahf #CAPECODMARKETING
33. Data Can Be Confusing and Conflicting: Mobile
Wins On Everything But Conversion Rate
.05% vs. .03%
conversion rate
3.10% vs. 4.48%
Click Through Rate
$2.58 CPC vs.
$2.49 CPC
Landing pages to
blame?
@navahf #CAPECODMARKETING
34. What Did We Learn
• Bid adjustments can be campaign or ad group specific and should be
used to focus the budget
• Tablet traffic tends to be recreational searchers while smart phone
and desktop tend to be transactional searchers
• Use conservative bid adjustments to test ideas, and big ones (50%+)
to direct traffic.
@navahf #CAPECODMARKETING
35. Ad Copy: Taking Winning Ad Copy Mobile
@navahf #CAPECODMARKETING
45. Ad Extensions: Crafting copy for Mobile
Extensions
Call outs and structured snippets are much more likely to be
truncated.
Try to use “call” as often as possible in calls to action
Google my business now dynamically will create extensions:
opt out if you don’t want them.
@navahf #CAPECODMARKETING
46. Ad Extensions That Favor Mobile: Message Extensions
@navahf #CAPECODMARKETING
47. Ad Extensions That Favor Mobile: Price Extensions
@navahf #CAPECODMARKETING
48. Click to Call Ads: When Your Landing page
Can’t Convert
Phone leads convert better for you.
Landing page isn’t mobile optimized
Sale requires a relationship (website can’t close the deal)
@navahf #CAPECODMARKETING
49. What Did We Learn
• Don’t assume your winning ad communicates across every device!
Use real estate to engage the prospect on the device they’re on.
• Ad extensions should enhance the path to conversion, regardless of
device.
• Know whether your landing pages are equipped for a mobile user,
and if not, use click to call ads!
@navahf #CAPECODMARKETING
52. Bad Mobile “First” Landing
Page
Wall of Text
Unclickable
Number
Tiny Menu
@navahf #CAPECODMARKETING
53. Google Punishes Bad Pages Because:
• 61% of users are unlikely
to return to a mobile site
they had trouble
accessing
• 40% visit a competitor’s
site instead. (MicKinsey &
Company)
@navahf #CAPECODMARKETING
54. Good Landing Page
Calls to Action
Calls to action
Big Bold Promotional Copy
@navahf #CAPECODMARKETING
55. What Did We Learn
• Make sure your beautiful landing page is mobile responsive and gives
the same beautiful experience
• A good mobile landing page will make contacting you front and center
+ super easy!
• Walls of text are never a good idea: make sure messaging is to the
point and formatted to guide the user to action
@navahf #CAPECODMARKETING