This document provides tips on personal branding and developing an online presence. It recommends focusing on a unique core message, becoming a subject matter expert in your field, building trust and community through engagement on blogs, social media, and other online platforms. The goal is to differentiate yourself from competitors and be memorable so potential clients will come to you for what you offer. Statistics are also presented on demographics and usage of various social media sites.

1. Personal Branding
Our Own Success Summit
Oct 2010

4. “In order to be irreplaceable
....one must be different”

6. cc pollenmarketing 2010

7. • Trust
• Building a community/fan base
• Make your brand ‘Human’
• Develop an unpaid marketing army
• TARGET your market

9. • What are you passionate about?
• What do you want to do for the rest of
your life?
• How do people describe you?
• What does it give your clients?
• How are you different from your
competitors?
• Why should someone come to you?
• How will you display and communicate
this online?

10. • Don’t be all things to all people
• Find your unique core message
• Differentiate or just be scored against
everyone else

11. • Do what you love
• Buy yourname.com
• Be memorable
• Get creative
• Be honest
• Be generous
• Be unique

13. Blogs, Facebook FanPage, Twitter,
Linkedin, YouTube, Business Cards
Email Signatures,
SlideShare, Issu,
iPhone Apps

19. • Become a subject matter expert
• Mini website
• Positive brand association
• Thought leadership
• Authenticity & trust
• Engage & support your community
• SEO - Google friendly

21. • Make your profile ‘client focused’ –not a
resume eg. Who you have helped & how
• Get Connecting
• Recommend & GET Recommended
• Join Groups
• Start a Discussion
• Add Video & Presentations!!!

22. • Average Age: 43
• 54% Male
• Household Income $100k+ 51.8%
• University Graduates: 80.1%
• Business Influences Purchase Decisions Makers: 41.6%
By Job Title: (Internationally)
• C-Level /Executives 7.8%
• Senior Management 16%
• Middle Management 18%

27. • 5 Million Australians
• 54% Female
• Average Age 37
• Australia leads avg time per person
• 79% Check their profile at least once per
day

28. • Build community
• Viral Marketing
• Run campaigns/competitions
• Drive traffic to website/blog
• Event registration
• Mini website for your business
• ECart

31. • 64 % Male
• Average Age 38
• Most Frequent Mobile Usage
• Fastest Growing
• 90 million Tweets per day (worldwide)

32. • Networking
• LIVE Interaction /Discussion
• Generate exposure for your business
• Customer Service
• Value add
• Cast Your Net
• Word of Mouth
• Drive traffic to website/blog
• Breaking news

34. Do what you need to do to be kept

36. Natalie Giddings
Queen Bee
natalieg@pollenmarketing.com.au
pollenmarketing.com.au
@nataliegiddings