Ali Gooch's presentation at Rainmaker 2015.

1. Alison Gooch
Pardot, a salesforce.com
company
#Rainmaker2015

2. Lessons Learned in Sales Development
• The Right Hire
• Lead by Example
• Pay Attention
#Rainmaker2015
Cultivating the Ideal Environment

3. The Right Hire
“The
strength
of
the
team
is
each
individual
member.
The
strength
of
each
member
is
the
team.”
–
Phil
Jackson
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4. The Right Hire
• Compassionate Competitor
• Intellectual Curiosity
• Embrace Role
• Adventurous Spirit &
Creative Mind
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5. Lead by Example
“A good leader inspires people to have confidence
in the leader; a great leader inspires
people to have confidence in themselves.”
–
Eleanor
Roosevelt
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6. Lead by Example
• Honesty & Integrity
• Cross Functional Import
• Autonomy &
Accountability
• “Pay it Forward”
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7. Pay Attention
“Give
me
six
hours
to
chop
down
a
tree
and
I’ll
spend
the
first
four
sharpening
the
axe.”
-­‐
Abraham
Lincoln
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8. Pay Attention
• Public & Private
Recognition
• Focused Competitions
• Regular Check-ins & 1:1s
• Own Sales Org
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9. Thank You!
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