Everyone knows the importance of social media marketing today but most people don't know how to leverage it effectively to achieve their marketing goals. People assume they know how to utilise Facebook Advertising just because they use Facebook for personal purposes. However, there is so much more to Facebook Advertising when we look at it from a business perspective.

1. How to drive your event
ticket sales through
Facebook advertising?

2. Who am I?
• Founder of yago.sg
• Internet Marketing Consultant
• I use whatever works:
Organic & Paid Search,
Banner ads, E-mail,
Facebook
• For events, Facebook works
really well!

3. Have you ever…
• Promoted something on Facebook?
• Paid for ads?

4. Stats from EventNook
Where did people come from when they registered on ?

5. Many options…
• Event Page
• Personal timelines
• Groups & pages
• Ads

6. Event Page
• Central point to send your promotions to
• Build social proof & anticipation
• Invite friends & contacts
• Stay in touch after the event
• Selling tickets? Add a link.

7. Personal Timelines
• Personal = Most
powerful
• Get entire team to post
• Share the event page
• Create social proof
• Free, but…

8. Groups & Pages
• Update your existing
audience
• Reach out to other pages
• Be worth following
• Groups can be powerful:
more involvement
• Free, but…

9. Facebook Ads

10. Why Advertise?
• Reach more people
• Reach people more often
• Reach specific people
• Visitors to your website
• E-mail subscribers
• By Demographics and behaviour on Facebook

11. Endless possibilities…

12. How not to waste money
• Build involvement first. Use ads to amplify only
• Target small audiences with a strong interest
• Keep testing (Audiences, copy, images &
landing pages)
• Budget: how much is an extra attendee worth?

13. Resources
• Facebook changes its interface all the time. Here are some
recent resources to get you started with creating ad campaigns.
• Custom audiences: socialmediaexaminer.com/retarget-
content-to-facebook-custom-audiences/
• Step-by-step ad campaigns: socialmediaexaminer.com/create-
an-effective-facebook-ad-campaign/
• Ultimate Guide to Facebook Advertising: How to Access 1
Billion Potential Customers in 10 Minutes (2015) by Perry
Marshall, Keith Krance and Thomas Meloche
• facebook.com/advertising

14. Questions?
9008 1423
guus@salsason.com
http://www.salsason.com

15. First presented at
On 9 July 2015