Balancing continued economic progress and conservation of our biosphere is the challenge of our time. It’s a dilemma of the anthropocene epoch. Without corporation to the mix, our endeavor is fruitless. Increasingly, corporations have adopted prescriptive, piecemeal and mechanistic environmental management techniques as a response to sustainability discourse. However, in light of the complexity, uncertainty, ambiguity and dynamic nature inherent in the sustainability challenge, at some bifurcation point in the organizational change process, these prescriptive and piecemeal solutions may not adequately account for the emerging multiple levels of environmental, social and financial conflict. A paradigm shift is thus essential: a behavioral change is thus called for. This presentation provides an explanation to the issue and a formulation to tackle challenge head-on: a behavioral competence that builds viable, equitable and responsible corporation resolving issues of sustainable business and sustainable world.

1. Our Common Future
Dhiman Deb Chowdhury
http://www.dhimanchowdhuy.com

2. We have a Problem to Solve…..
and a Choice to make

3. either Accept the world….the way forward
and improve upon…

4. Or, end it and rebuild…

5. What is your Choice??

6. “Earth is one but the world is not…”
Brundtland Report
(WCED, 1989)

7. one Biosphere to depend on…
…our survival…
….our consumption…
….our prosperity…
yet we regard little..

8. It’s our worldview, our belief system….
..our intellectual dogma and our perspective..
is the root of our differences…

9. …..a self-fulfilling prophecy…..
(Merton, 1948)
that hinders progress ..

10. uncontrollable Discord is pointless

11. …needs an integrative purview…
..a realization about..
Grand Unity of Cosmic Order: an
“interconnected human and natural system”
(Singh, 1993; Nath & Kazashka-Hristozova, 2005; Muniapan & Dass, 2008)

12. ..a conception of harmonious whole…
a behavioral competence that bring
together human and natural system

13. it is human Spirit..
wisdom, ingenuity & brilliance
..that creates hope
..hope of better future

14. it’s our quest for progress..
that entwined
human & natural system
…a dilemma of
anthropocene epoch…

15. without this integrative and organic worldview
…we are predestined for high entropy

16. …without Sustainable Corporation to the mix
..balancing economic progress
and conservation of biosphere is incomplete
…a fruitless endeavor otherwise

17. Get the picture..
only 200 top corporations’ revenue is bigger
than combined GDP of entire world excluding
top 10 GDP.. (Anderson & Cavanagh, 2000)

18. Behavior that a corporation exhibits impacts
Our World…….our common survival
Society
Corporation
World Nations
Biosphere

19. the good, the bad and the ugly…
outcome at our own behest…

20. developing
endogenous quality
is not easy,
yet it’s a simple
solution to complex
issues

21. it starts with cultural intervention
a proactive and creative response
an enduring epitome

22. a measurable approach..
a formulation ….
that builds capability within to meet
multiple stakeholders’ needs & demands

23. a postulation that bring together
human values and institution..
“OCBS” (Chowdhury, 2011)
(Organizational Citizenship Behavior
towards Sustainability)
a behavioral competence model developed from
Prof Denis Organ’s OCB (Organizational Citizenship Behavior)
(Organ, 1988; Organ, 1990; Organ, 1997; Organ, Podsahoff & MacKenzie, 2006)

24. a fundamental framework that builds
Viable, Equitable and Responsible corporation

25. a discernible latent construct
a universally applicable behavioral attribution
a connotation for
Sustainable Business & Sustainable World

26. Thank You
http://www.dhimanchowdhury.com
www.linkedin.com/in/dhiman1
Dhiman Deb Chowdhury

27. Reference
• Chowdhury, 2010. The link between OCB and Sustainability. Gin2010 Conference. Available online at
https://gin.confex.com/gin/2010/webprogram/Session1229.html
• Merton, 1948. The Self-Fulfilling Prophecy. Jstor. Available online at
http://www.jstor.org/discover/10.2307/4609267?uid=3739560&uid=2&uid=4&uid=3739256&sid=211010
47092293
• Organ, W.D., 1988. Organizational Citizenship Behavior: The good soldier syndrome. Lexington, MA.
• Organ, W.D., 1990. Fairness, productivity and organizational citizenship behavior: Tradeoffs in student and
manager pay decisions. Paper presented at the meeting of the Academy of Management, San Francisco.
• Organ, W.D., 1997. Towards an explication of ‘morale”: In search of the “m” factor . In C.I. Copper & S.E.
Jacksons (Eds) creating tomorrow’s organizations. John Wiley & Sons.
• Organ, W.D, Podsakoff, M.P. & MacKenzie, B.S., 2006. Organizational Citizenship Behavior: Its Nature,
antecedents, and Consequences. Foundation for Organizational Science: SAGE Publications.

28. Pictures
• http://surinrazorblade.blogspot.com/2011/01/hunger.html
• http://teamcubs.wordpress.com/2011/11/22/baxter-occupy-wall-street/
• http://anyabrock.com/PAINTED-GIRLS
• http://www.thesun.co.uk/sol/homepage/features/1630897/End-of-the-world-due-in-nine-days.html
• http://newsolio.com/signs-of-a-healthy-love-relationship-and-how-you-can-improve-it,445
• http://www.prowpatareeya.info/paintings-fabric-painting-and-its-various-types/
• http://www.nasa.gov/centers/glenn/about/bios/GlennGallery_2.html
• http://www.joegerstandt.com/2012/04/what-is-your-stance-toward-difference/
• http://www.yourdailypics.com/2011/10/bishnoi-woman-breast-feeding-found-fawn.html
• http://annabrixthomsen.com/tag/human-nature/
• http://confessionsofanaspergersmom.blogspot.com/2010/11/fight.html
• http://lifeasahuman.com/2010/mind-spirit/spirituality-and-religion/ashes-and-snow-stills-the-craziness-and-stirs-the-human-
spirit/attachment/ashes-and-snow1/
• http://www.nextnature.net/2010/06/the-anthropocene-debate-marking-humanity%E2%80%99s-impact/
• http://imig.stanford.edu/
• http://digiciv-mixtiffani.blogspot.com/2012/02/economic-globalization-free-markets-and.html
• http://www.nairaland.com/793955/world-population-hits-7billion-today
• http://www.google.com/imgres?q=nations&um=1&hl=en&biw=1440&bih=809&tbm=isch&tbnid=igxmmozYe6sa5M:&imgrefurl=http://unitednation
sjobs.net/&docid=C2S-xhu1S9_kyM&imgurl=http://unitednationsjobs.net/wp-
content/uploads/2010/01/United_Nations1.png&w=1427&h=742&ei=BJxTUMaVLKeoiALmv4HoBg&zoom=1&iact=hc&vpx=827&vpy=211&dur=542
&hovh=159&hovw=306&tx=164&ty=62&sig=116596548974308181542&page=1&tbnh=97&tbnw=186&start=0&ndsp=28&ved=1t:429,r:4,s:0,i:150
• http://earthobservatory.nasa.gov/Features/WorldOfChange/biosphere.php
• http://lisadline.com/?cat=2&pic=mere-fruitless
• http://www.savethepostoffice.com/good-bad-and-ugly-postal-service-finds-its-own-hired-gun
• http://www.drsharma.ca/theres-a-dad-for-that.html
• http://www.aonetwork.com/AOStory/Never-Negotiate-Piecemeal-Heres-Why
• http://www.disabilityscoop.com/2009/03/02/behavior-800-pound-gorilla/2374/