2. Health in the Philippines Majority of health expenses are out of pocket expenses 26.9% of Filipino families fall below the national poverty line. Double-burden disease: infectious and lifestyle diseases
3. Health Insurance situationer Only 11% of the public have social health insurance accounts Several HMOs are now available including Phil Health Filipino mass is not well informed of the presence and benefits of HMOs
11. Gets subsidies from Phil Health for clients that are Phil Health members as well
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13. Phil Health Wants: achieve its goal of 100% coverage; Needs: educate and “market” their product to the Filipino people; Re-think their strategy to reach the public Demands: more efficient information dessimenation regarding Health Care and Health Coverage
14. Filipino Public Needs: to be educated on the importance of health and the availability of HMOs (value of “saving-up” for times of health troubles) Wants: easy access to cheap health services Demands: government to shoulder expenses, most especially the indigents
15. Other HMOs Needs: to reach more people to avail of their services Wants: to cover more and more Filipinos; to earn more profit Demands: increase in number of members and market shares
22. “Bridge to Health Care” The NEED for better health care Means of making public aware of Phil Health benefits Bridging the gap between the Phil Health Goal and actual figures Bridging Phil Health and the Filipino Public for a healthier nation
24. Philippine Health Only 11% are covered by HMO, that means there exist 89% to be targeted Expensive health care: medication, service, hospitalization
26. A Bridge to Health Care The missing link to between the Public and Phil Health Market/advertise Phil Health to the public and at the same time EDUCATE them on importance of health and foresight Create venues for effective information dissemination and learning
28. Tie-ups Phil Health – collaborative effort to achieve 100% coverage of the Philippines LGUs- come up with offers an health plan packages tailored for their citizens Other HMOs – tie up for events like concerts, talks, mall tours/info kiosks to educate and reach the Public Hospitals – collaborate with hospitals to help influence/persuade their patients to apply for Phil Health = lessen the loss from patients without HMO who are unable to pay
29. Advertise Commercials – using local celebrities as spoke persons who by the way are paid with x-deals such as free health insurance or tax deductibles etc. Events/talks – in malls and in cities Posters and print ads Physicians – educate their patients on the importance of health and the availability of health care provision
31. How do we earn? Commission – percentage to be given/paid to the company by Phil Health for every person that joins in “Patong” – additional fee to the annual fee for the first 2 years Sponsorship – every event to be planned and handled by the company would have sponsors to pay to participate
33. Where will we be then? Where Phil Health is, there too we shall be LGUs, BHUs PhilHealth accredited physician offices Hospitals Television, Radio, Print Malls and Town Proper
35. The Winning Strategy Goal: To Bridge the gap between the Filipino Public and Phil Health Focus on educating and informing the Public of Phil Health processes and benefits through simple, fun, and relevant events The missing link to attaining the better, healthier life. Which would equate to a happier, more efficient nation.
