The document provides information and analysis related to graphic design projects for a mobile game called "Snail Trail." It includes discussions of logo, icon, banner, and t-shirt designs. Concepts covered include using bold colors to grab attention, keeping designs simple, including the game title or characters, avoiding excessive text, and ensuring designs are consistent with the game. Feedback on initial designs is also discussed.

1. Graphic Design
By Abii Belsham
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2. AO1 - Research
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3. Application Logo’s
1 Lots of bold and contrasting colours. This grabs the players attention, however it is also
best to keep the colour palette simple.
2 It can either feature the title of the game, or one of the main characters of the game. It can
also present a clear idea of what the game is about and what you have to do.
3 Lots of text makes the image cluttered so the best thing to do is avoid it. No text is best.
4 The icon should be simple and clear, and express what the game consists of. It has 57×57
pixels, so it shouldn’t be covered with unnecessary things.
5 The icon should be consistent with the actual application.
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4. App Store Icon Analysis
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5. Logo Analysis
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6. Book Cover Analysis
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7. Movie Poster Analysis 1
In this picture
the presentation
of the Mocking
jay is shown
behind our main
character. Even
though it isnʼt
very visible the
audience will
recognize it
from the first film
by a small pin which
she had attached to
her costume for the
arena.
This poster has the
girl on fire reference
with the fire pouring out
in the background by
the Mocking Jay. I think
the fire also relates to
her emotion in the
picture because she is
looking very fierce.
This tagline is very important as it suggests people who have helped
or have spoken to Katniss before have maybe turned behind her back.
Its in medium font but blends in the back with the fire and darkness.
I think her expression is really important in this
poster because it shows that sheʼs focused and
ready with arrow but also has a worried look on
her face. This could
again relate to the tag
line ʻRemember who
the enemy isʼ and sheʼs
about to kill someone
she didnʼt realize was a
bad person to her. This
draws the attention of
the audience in.
The title for this film stands out a lot more than the last
poster I looked at. Its based in the centre of the frame
just under Katniss, so its the second thing the audience
sees. I think this one is more out standing than the other
because there isnʼt a lot more in the frame to look at.
However, I would of thought that the audience would
have notice who she was due to the recognition about
her and her character in the film industry right now.
Her clothes arenʼt
in the shot as
much as they
were in the last
one to show that
its less important
and the attention
should be based
on her face.
The position of
Katniss in the
poster is just of
her chest up
which is significant
to just show how
she is indepdant
and strong,
therefore handling
the bow and
arrows.
The main hook is obviously
the tag line, although I think
her face is apart of this as
well. Its obviously a good
advertising way because
sheʼs the main character
and the first thing the
audience will look at when
they see the poster is her.
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8. Movie Poster Analysis 2
The Hunger Games: Catching Fire is the
second in a trilogy of books and the film is
being released on 22nd November. It is a
science fiction action-adventure film.
The film is about our main protagonist
Katniss Everdeen. She takes part in the Annual
Hunger Games, taking her sisters place.
From the poster in
the middle we see
that Katniss is the
only character
shown in shot. Its
also from a high
angle to show how
important her
character is and
sheʼs carrying a
weapon. This
gives the audience
an idea of the
genre if they didnʼt
know anything
about the film.
This straight
away shows that
we have a main
female character,
who is portrayed
as strong and
independent.
None of the other characters are on the poster, so
this could mean that the storyline is mostly based
around Katniss and her individuality.
The lighting and texture of the picture is surprisingly
bright with different greys, reds and oranges. I think its
supposed to fit in with the main characters mood because
sheʼs always very thoughtful. The tagline which the
creators put up the top is in very small font, however the
actual Title of the film is quite small as well as at the
bottom of the page, so all the focus is based around our
main character.
The significance in this poster is shown through the
wings displayed behind Katniss. We find out that after
she survives the Hunger Games in the first film, people
begin to call her the Mocking jay and this is shown on
the poster. If the audience had never seen the first film,
then they might not understand the relation, so I
found it good to be linked into clouds, so it looks
a lot more casual. This is definitely the main hook
and will grab the target audiences attention.
The Target audience for
this film are teenagers to
young adults and people
who are interested and
have read each of the
books.
In the poster we donʼt see Jennifer Lawrenceʼs name
shown at all, which means maybe the audience
recognizes her more for her role or character rather than
her name. Or, it could be suggesting that everyone
already knows who she is because she has been getting
very well known over the past year.
The poster is kind of
carrying on from the first
film, hence the bow and
arrows and the outside
scenery, showing that
sheʼs still fighting and
hasnʼt given up. If the
audience have seen the
first film, it could suggest
confusion to them,
because Peeta was a
main character in the first
film and is no where to be
seen in this poster
adaption. Giving a hint
that maybe something
has happened to him so
the audience should
watch the film to find out.
Her clothes suggest
that sheʼs prepared to
fight and survive in an
unnatural habitat.
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9. Magazine Cover Analysis
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10. Tshirt Analysis 1
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11. T shirt Analysis 2
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12. T shirt Analysis 3
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13. AO2 - Planning My Products
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14. Client Brief
The main concept of my brief was to create and design three different products for my game. The game is
called ‘Snail Trail’ and is an adventure/ fantasy game for children aged 4+. The game is a touch screen
based game and is made playable on apple products and android phones. The main idea behind this is to
raise awareness of our game and to help promote it as a whole. As the game is aimed at children (and mostly
females), the main theme which I should remember to include in this is to make it very bright and colorful,
so that it is appealing to a younger audience. These will be the main things which children would look out
for. As the game I created wouldn’t be very well known, I would have to include the title of the game in some
of the products, although if I decide to create an indirect product than this would be okay to not include. I
think the image of the main character (Lucinda the princess snail) would be extremely important to include
as if the clients buy the game and randomly see her, they might be at first confused as she wasn’t used in the
marketing scheme and advertising products. Not only this, but it also helps get attention from the younger
female audiences as this could be something that they’re interested in.
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15. Freelance Rates
I did some researching into Freelance Rates and Freelance Rates for graphic designers and came
across a website called creativereview.co.uk. On this website I found a survey which asks the
question ‘Are you earning the right amount?’. The survey is based upon 2,000 completed online
responses where the participants were asked for their job title, what they were earning and also
their own opinions. Based on the data which was collected from the volunteers, the consultancy
put together some guidelines on current UK pay levels, some of which I have shown below. From
looking at the information below, I have found out that the day rate average for a junior designer
is £110, where as for a creative director it is £300.
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16. One Week Plan
Monday Tuesday Wednesday Thursday Friday
Create my first ideas and
drafts. Sketch out some
idea’s, especially for the
app icon logo’s. Create
my first few t-shirt ideas.
Also create my first
banner idea. I should
research deeper into my
target audience and see
the type of things they
like and what would
interest them.
Have a production
meeting with other
people and show them
each of my different
designs. Ask for their
feedback and how I can
develop and change my
idea’s, as I want to get
them to the best that
they can be.
Edit my designs from
the feedback which I got
from the other day and
show the process. This
can be from colour
idea’s or just a big
change in the actual
product.
Complete my
adjustments from the
previous changes and go
back to the production
meeting. This time I
should just ask for the
positive and negative
and what I could have
done to change this on
my products.
This is when I should
begin to evaluate my 3
different products and
how the process was. I
should also compare
against professional
pieces of work just like
my own which I created.
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17. Plan for my Products
My products will consist of 3 different products which will all help promote our game. The first
thing which I’m going to create will be a t shirt. The t shirt will help for the promotion side of our
game, as it will help people who are unaware of the game, seeing others who will wear the t shirt and
then asking them what the game is. The main concept which I will definitely have to include on the t
shirt will be the title of the game and large font, however i’m not sure how to do this yet.
The second product will be an app icon logo. I feel like this should have at least the title or snail
presented on the front, so that the players will know exactly what icon is the snail trail one. The
reason why i’m creating the app icon is because we will be releasing our game on the app store.
The last product is a web banner which will be advertised in many different websites, some for
example, could be the Disney Channel website, CBBC and CITV website. This will allow for people
to recognize the product a lot better and fits in with the target audience as well, as this is the type of
website that they would browse. I think I would like to create the banner to be the most colourful,
attracting many different types of audiences.
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18. AO3 - Creating My Products
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19. Iphone Mockup
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20. The 6 different icon ideas
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21. Title as image sheet
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22. Thematic/ Symbolic sheet
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23. Main App Icon Idea
I’ve chosen to do this app icon because it is my favourite from all the others, and I’ll develop it further. I think
it’s a lot different compared to my other icons which I created. It presents the game, without actually stating
what the game is. It’s also a good way of promotion as if a person isn’t so sure on what the game is about
they’d click on the app and download it just to see what the game is and also that we’ve made the game free as
well. This is my main idea, and I still need develop it by adding different colours and making it look more
professional.
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24. App Logo Greyscale Variations
This is the two greyscale variations of my app logo. One of the colours has the grey filling in and the
other is just plain black. We made it into greyscale so it is easier to see what colours fit my image well
and to see if any clash. I also changed the shape of the antenna’s to get them symmetrical.
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25. App Logo Colour Variations
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26. Final Logo
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27. T Shirt Designs
These are my three t shirt design ideas. My favourite
is the bottom left, the snail trail slime top. I think it
has more character compared to the others and is just
more interesting. Ways of developing this further
could be to actually add the same font we used in the
video game, onto the t-shirt so that it relates better to
the game. Other feedback which I got on the other
shirts was mostly about how I could change them to
be more interesting, because at the moment they’re
quite plain and boring. They’re also more occupied
to one gender, where as the other can be worn by
both.
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28. 3 T-shirt ideas feedback
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29. Final T-shirt
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30. Final T-shirt feedback
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31. Banner Design
Above is my banner design which mostly consisted of positive feedback.
The ways which i’m going to change this is by making each snail a
different colour so then it doesn’t look as repetitive and makes it more
interesting to look at. I’m also going to change the colour of the
background more so that it will then not merge with the colours of the
snails. One last thing is to make the actual font a bigger size. I could also
position it in the middle of the banner and have snails either side to make
it look more symmetrical.
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32. Banner Design Feedback
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33. Final Banner
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34. Final Banner Feedback
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35. AO4 - Evaluation
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36. Professional Comparison
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37. Feedback and Amendments
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38. Suggested Improvements
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39. Materials
The main material which I used was Adobe Photoshop. I used this for all three of my products, the banner,
the logo and the t-shirt. I find photoshop extremely easy to use, as I have used it many times before for lots
of other tasks which we have done. The main procedures which I do on photoshop include cropping, using
the paintbrush tool and other creation tools, which helped when I was making my final products. I also used
Pages which was very helpful when creating the products, but also completing different tasks and the
evaluation on this as well. Another material which definitely helped whilst using photoshop, was the
graphics tablet. I used this mostly when creating my app icon logo, as I had to draw it free hand as well paint
it in after. I used this for my banner and t shirt design as well.
To create everything on, I used a macbook and an imac which has all the software and applications already
installed onto them.
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40. Target AudienceTarget AudienceTarget Audience
I think that my T-shirt not only attracts
the initial target audience (younger
females) but also because of the low key
text and the colour of the T-shit I feel like
it can be worn by anyone who has an
interest in the game. As it is not a niche
design it will appeal to the majority of our
games consumers.
I think that my logo fits in well with my
target audience because it is simple but
bright and eye catching, and is more
suitable to what my target audience would
initially be interested in. This however,
would appeal to a niche market, as it hasn’t
got the main character or the title text
displayed anywhere on the front and
people who are regular with the game will
understand.
I feel like the banner is well suited to the target
audience as it is brightly coloured and relates
back to the game. This would be attracted to
the core market audiences as it states the title
of the game and the main character on the front
as well. I made each of the snails different
colours so it appeals to the younger audiences
by being more eye catching and interesting to
look at.
Fitness for PurposeFitness for PurposeFitness for Purpose
I think that my T-shirt is appropriate for the
target audience as well as a wider range of
audience and therefore is fit for purpose.
When the consumers wear the T-shirt
they’ll attract questions from people who
are unaware of the game and therefore will
help advertise the game.
For my app logo I feel like it is fit for
purpose because it resembles other app
icons on the app store, however is still very
different as i’ve used it in an indirect
advertising style. Despite the fact that edges
could be slightly rounder it still represents
our game and will attract different
consumers.
I think that my banner is fit for purpose
because it successfully shows the
information about the game, although if I
could change it I would add that what the
banner advertising is a game as I haven’t
stated this anywhere on it and the audiences
could get confused by this. I think it would
work as a good piece of advertising.
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