This document discusses social media and provides guidance for developing a social media strategy and engaging employees. It defines social media as online communities used for sharing content and making connections. It notes that over 400 million people use social media daily, including over 75 million through mobile devices. The document stresses that developing trust with customers and employees is important for social media. It provides tips for pilot programs, training employees, mapping processes, setting up organizational models, promoting knowledge sharing, establishing policies, ensuring cultural fit, and shifting to more networked communications.

1. What’s All the Buzz About Social Media Darrin Wasniewski Executive Director

3. Team HALO business advisors

4. www.halobusiness.com

6. From David Armano, Logic + Emotion

7. Content

8. Context

9. Connectivity

10. Continuity

12. 50% log in daily

13. 100 million access through mobile device

14. 75 million user accounts

15. 15 million active

18. You have to earn your employees’ trust

20. Pilot programshttp://darmano.typepad.com/logic_emotion/2010/04/socialbusiness_planning.html

22. Externally with hopes of creating customer evagelists

24. Social media is engagement in public

26. Value Stream Mapping

28. Committee or “social media center of excellence”

30. Essential for a successful social media plan

34. Why?