Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Danielle Burke
Product Marketing, Elevate
LinkedIn
@danielleaburke
The Power of Employee Activation
Ryan Cook
Global VP of...
When members share, everyone benefits
Member
ConnectionsEmployer
%
More likely to retain
top talent
%
More likely to
attract top talent
2013 Altimeter Research for LinkedIn
Companies with...
Why?
larger than a
company’s follower base
Your employee’s networks are large
Employee networks are highly relevant
Your employee’s networks are
made up of relationships
Note: Engagement data from Oct 2014 – 1
Regular Regular Engagements = Engagements with Company Status updates, Influencer ...
Total engagements
Total Engagement
with Company Content
+30%
Engagement from
company shares
Engagement from
employee share...
Even small increases in employee activation
can drive significant impact
Employee
engagement %
No Employees 3% Employees 6...
LEAP limited
launch program
Elevate helps companies empower their employees
to become social professionals
How Elevate works
Employees
EmployeesCurator
CuratorCurate
Share
Measure
+
+
+
1
1
Will
Graduate Water Engineer
Wayne
Works at CH2M
+
June, 2015 June, 2015 August, 2015
©2015 LinkedIn Corporation. All Rights Reserved.
4x more job views
1,000+ new followers
8x more shares
Pay attention to the employee experience
Realize that not everyone is a social media guru
Find executive champions
Ensure ...
The power of employee activation | Talent Connect Anaheim
The power of employee activation | Talent Connect Anaheim
Upcoming SlideShare
Loading in …5
×

The power of employee activation | Talent Connect Anaheim

1,363 views

Published on

Danielle Burke, Sr. Product Marketing Manager, Linkedin
Ryan Cook, VP, Global Talent Acquisition, CH2M
Derina Adamczak, Manager, Global Recruitment Marketing & Sourcing, CH2M

Employees are the most credible spokespeople a company has and their networks are full of the talent companies need to hire. And so empowering employees to share quality content with their networks not only helps them build their professional brand; it helps nurture relationships with prospective talent for their company. Learn why employee activation is a game changer for talent acquisition and hear how CH2MHill is building affinity and driving hires through their employees’ social activity.

Check out the best of Talent Connect: http://bit.ly/1MBqz6m

Published in: Recruiting & HR
  • Be the first to comment

The power of employee activation | Talent Connect Anaheim

  1. 1. Danielle Burke Product Marketing, Elevate LinkedIn @danielleaburke The Power of Employee Activation Ryan Cook Global VP of Talent Acquisition CH2M @ryandcook Derina Adamczak Global Recruitment Marketing CH2M @derinaad
  2. 2. When members share, everyone benefits Member ConnectionsEmployer
  3. 3. % More likely to retain top talent % More likely to attract top talent 2013 Altimeter Research for LinkedIn Companies with the most socially engaged employees are
  4. 4. Why?
  5. 5. larger than a company’s follower base Your employee’s networks are large
  6. 6. Employee networks are highly relevant
  7. 7. Your employee’s networks are made up of relationships
  8. 8. Note: Engagement data from Oct 2014 – 1 Regular Regular Engagements = Engagements with Company Status updates, Influencer posts, and Sponsored Updates 2 Employee-driven Engagements = Engagements with employee long-form posts, employee shares / re-shares / posts / comments / likes / clicks 3% Few employees share company-related content today of employees share company-related content
  9. 9. Total engagements Total Engagement with Company Content +30% Engagement from company shares Engagement from employee shares 3% Total Engagements Yet this small group drives significant engagement with content of employees share company-related content * Based on Linkedin.com site activity: June 2015 – August 2015 * Regular engagement” = clicks and social gestures on the average enterprise company’s organic Company Status Updates (excludes Sponsored Updates) * Employee-driven engagement = clicks and social gestures on employee re-shares of the average company’s Company Status Updates
  10. 10. Even small increases in employee activation can drive significant impact Employee engagement % No Employees 3% Employees 6% Employees +30% +60% +100% 10% Employees 0% Today 3% If increased 6% If increased 10% Total engagement Like, click, comment, re-share Even small increases in employee activation can drive significant impact
  11. 11. LEAP limited launch program Elevate helps companies empower their employees to become social professionals
  12. 12. How Elevate works Employees EmployeesCurator CuratorCurate Share Measure + + +
  13. 13. 1
  14. 14. 1
  15. 15. Will Graduate Water Engineer Wayne Works at CH2M
  16. 16. + June, 2015 June, 2015 August, 2015
  17. 17. ©2015 LinkedIn Corporation. All Rights Reserved.
  18. 18. 4x more job views 1,000+ new followers 8x more shares
  19. 19. Pay attention to the employee experience Realize that not everyone is a social media guru Find executive champions Ensure your content is relevant

×