10 Best practices for association social media

437 views

Published on

Published in: Business, Technology
  • Be the first to comment

10 Best practices for association social media

  1. 1. 10 Best Practices for Association Social Media Maggie McGary @maggielmcg
  2. 2. Best Practice #1 Meet Your Members Where They Are • Survey—but with a caveat • Discovery & audits • Reports
  3. 3. Best Practice #2 Not Just Younger Generation—But a Must-Have for Younger Generation • 67% of all Internet users use social networking sites • 83% of users 18-29 • 77% of users 30-49 • 52% of users 50-64 (source: Pew Research Project, The Demographics of Social Media Users 2012)
  4. 4. Best Practice #3 If Your Member Aren’t There, Don’t Give Up—Educate • Be a resource for members on how to use social media in the context of their profession • Provide training and resources • Promote org’s social media sites everywhere
  5. 5. Best Practice #4 Don’t Be Anti-Social • Not just a marketing channel • 80/20 content mix • Content curation
  6. 6. Best Practice #5 Be Data Driven • Analytics • Tie to business goals • Evaluate and adjust
  7. 7. Best Practice #6 Don’t Silo Social Media • Focus on user experience, not internal silos • Integrate social media into larger strategies— marketing, communication, membership
  8. 8. Best Practice #7 Encourage Members to Share Your Content • Sharing widgets on website, online publications and email • Cross promote content across print & online channels • Promote conference hashtags on EVERY communication
  9. 9. Best Practice #8 Don’t Worry About Being Everywhere • Evaluate which channels make sense for your membership • Be good at few instead of ineffective at many • Be realistic about resources
  10. 10. Best Practice #9 Keep Your Eye on the Ball • Public social media sites change constantly • Keep an eye on emerging channels • Times change; make sure your strategy and tactics don’t stay static
  11. 11. Best Practice #10 Social Media Won’t Do Itself • No resources=no results • Would you have an intern as the public face of your organization? • What to look for in a social media manager candidate
  12. 12. Bonus: Don’t Worry So Much! • Don’t be afraid to experiment • Don’t worry so much about control • Know where to turn for advice
  13. 13. Thank You!

×