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HR Professionals: Social Media Best Practices


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Is Social Media a Fad? If not how do I protect my company from potential HR disasters.

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HR Professionals: Social Media Best Practices

  1. 1. Social Media For HR Professionals<br />Hiring, Engaging and Leveraging Employees…while avoiding potential catastrophes<br />
  2. 2. “Social media is just a fad – it will go away.”<br />
  3. 3. Social media is changing our world<br />The power to define and control a brand is shifting from corporations and institutions to individuals and communities.<br />
  4. 4. Social Media is not useful for business<br />
  5. 5. Leveraging social media<br />Social media can help in all stages of marketing, self-promotion, public relations, employee recruitmentand customer service: <br />research<br />strategic planning<br />implementation<br />evaluation<br />
  6. 6. “Social media might work for certain industries and business models but it won’t work for us.”<br />
  7. 7. Social media is practical<br />Learn what people are saying about you<br />Create buzz for events & campaigns<br />Increase brand exposure<br />Identify and recruit prospects & candidates<br />Find new opportunities and customers<br />Support your products and services<br />Improve your search engine visibility<br />Gain competitive intelligence<br />Get your message out fast<br />Retain clients by establishing a personal relationship<br />Be an industry leader – not a follower<br />
  8. 8. Percentage of Corporate Marketing Departments Using Social Media<br />Association of National Advertisers Study 2009<br />
  9. 9. Percentage of Companies Using Social Media For Background Checks<br />Association of National Advertisers Study 2009<br />
  10. 10. Percentage of Companies Using Social Media to Recruit Talent<br />Association of National Advertisers Study 2009<br />
  11. 11. 51% of companies fear that social media could be detrimental to employee productivity<br />49% of companies fear that employees use of social media could damage their reputation<br />80% of executives view social media as a liability<br />
  12. 12. So What Do We Do?Nothing?<br />
  13. 13. Don’t Be Like the Rest<br />Less than 1 in 3 businesses have a social media policy<br />Less than 1 in 10 businesses have conducted social media training<br />
  14. 14. Options<br />1. All Out Ban<br />2. Embrace Wisely<br />
  15. 15. Examining the Fears<br />1. Leaks of Confidential Information<br />2. Network Security<br />3. Embarrassing Employee Actions<br />4. Ownership of Content<br />
  16. 16. Upside of Social Media<br />1. New Marketing and Hiring Channel<br />2. Improved Customer Service<br />3. Better Internal and External Communications<br />4. Transparent Brand Image<br />
  17. 17. “So What is the Answer?”<br />
  18. 18. Make a plan<br />2. Don’t ignore it…<br />4. Engage!<br />1. Don’t ban it…<br />3. Embrace!<br />Create a Wise Use Policy, to engage effectively. Social media is too great an opportunity to miss because of restrictive company policies, or by burying your head in the sand and pretending it doesn’t exist.<br />
  19. 19. “What is a Wise Use Policy?”<br />
  20. 20. A Wise Use Policy Should…<br />ENCOURAGE employees to embrace social media<br />EXPLAIN that employees are responsible for everything that they publish on social networks both professional and personal<br />EXPLICITLY forbid the revealing of confidential company information and any actions that could be considered unprofessional or insulting to your customers, colleagues and social connections.<br />
  21. 21. The Bottom Line<br />Employees should conduct themselves as they do at work across all social networks, whether personal or professional.<br />
  22. 22. How Do We Find Talent?<br />
  23. 23. Finding Talent with Linkedin<br />Post a job to Linkedin for $195.00<br />Be found on Linkedin’s job boards<br />Promote the job to people in your network<br />Larger corporations may want to consider Linkein Talent Advantage, which gives HR departments access to all Linkedin members.<br />
  24. 24. Finding Talent with Twitter<br />Use your company or personal Twitter to notify your network<br />Get ReTweeted by friends and colleagues in your network<br />Remember to use hashtags #hiring #job #jobs<br />Use Twitter Searches to find potential candidates<br />
  25. 25. Finding Talent Across Social Media<br />Build relationships so they’re ready when you need them<br />Be transparent & honest<br />Participate by enabling and feeding the conversation<br />Word of Mouth peer-to-peer discussions are more influential than the mass media<br />
  26. 26. 3 take away messages<br />Define your company’s social media goals: increase sales, improve customer service, decrease staffing & training costs<br />Define the Threats:Security Breach, Intellectual Property, Reputation Damage<br />Create a Wise Use Policy & Engage employees<br />
  27. 27. Jamie Lynn Morgan<br /><br />Thank You For Your Time<br />