NVTC Real World Success in Social Media - Network Solutions Case Study

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NVTC Real World Success in Social Media - Network Solutions Case Study

  1. 1. Real-World Success with Social Media Presented by Shashi Bellamkonda January 25, 2011  NVTC Social Media Committee Event
  2. 2. Building a Positive Image Online with Social Media <ul><li>Goals: </li></ul><ul><ul><li>Connecting with customers </li></ul></ul><ul><ul><li>Community Outreach </li></ul></ul><ul><ul><li>Win favor and change of attitude </li></ul></ul><ul><ul><li>Audience Development </li></ul></ul>
  3. 3. The Network Solutions Listening Post Tools Search Teams Game Plan Twitter/ Facebook Customer Service PR/Social Media response to alerts Respond to calls for help in forums, blogs, comments Brickbats and Bouquets Joint venture with Marketing & Communications, PR, Customer Support, Legal, Product Managers
  4. 4. <ul><li>Blogs = new audience </li></ul><ul><li>Organic traffic </li></ul><ul><li>Link back </li></ul><ul><li>Guest posts </li></ul><ul><li>Foster community </li></ul><ul><li>Conversation </li></ul><ul><li>Useful for crisis response </li></ul><ul><li>Small Business Success Index – bi-annual survey </li></ul>Community Building through Content Resource tip: http://www.contentrulesbook.com/ Ann Handley & CC Chapman
  5. 5. Influencer Outreach / Brand Efforts <ul><li>GrowSmartBiz Conference and event outreach has helped establish Network Solutions Small Business thought leadership </li></ul><ul><li>Opportunity to engage in conferences with Small Business and influencers </li></ul><ul><li>Customers who attend our conferences/ engage with us spend more </li></ul><ul><li>Conferences generate inbound links </li></ul>
  6. 6. 2010 Outreach gets us earned media
  7. 7. SNCR Excellence in Online Reputation Management Award <ul><li>Society for New Communications Research (SNCR) 2008 & 2010 Excellence in New Communications Award. </li></ul><ul><li>Prestigious awards program honoring corporations that are pioneering the use of social media and Internet communications technologies (ICT). </li></ul><ul><li>Award is testament to Network Solutions’ high positive online sentiment from entrepreneurs and small businesses for providing resources and tools to advance their businesses in a tough economy. </li></ul>
  8. 8. Network Solutions featured in books
  9. 9. <ul><li>Created an online forum to provide information to merchants and customers. </li></ul><ul><li>Generated over 50+ blog posts, which Network Solutions team responded. </li></ul><ul><li>Applauded by many for use of social media in crisis management support. </li></ul>Social Media Crisis Management
  10. 10. <ul><li>Through the positive mentions garnered by Social Media, Network Solutions has excellent sentiment scores. </li></ul>Results: Winning Public Favor
  11. 11. <ul><li>Same factors as a business case for public relations </li></ul><ul><li>Media is changing – newspapers are going digital </li></ul><ul><li>Consumers are consuming streams </li></ul>Making a Case for Social Media <ul><li>Gap between a journalist and a reader is a tweet away </li></ul><ul><li>Ensuring Accuracy </li></ul><ul><li>Social Swarms </li></ul><ul><li>Social Intelligence </li></ul>
  12. 12. <ul><li>As new mediums evolve transfer your skills to using them </li></ul><ul><li>Important to integrate across all divisions of the company </li></ul><ul><li>Teach employees how to help you </li></ul><ul><li>Emphasize rules with a clear social media guidelines </li></ul><ul><li>Measure what your company cares about </li></ul>Final Thoughts
  13. 13. <ul><li>Managing Editor: </li></ul><ul><ul><li>http://networksolutions.com/blog </li></ul></ul><ul><ul><li>http://networksolutions.com/smallbusiness/ </li></ul></ul><ul><ul><li>http://WomenGrowBusiness.com </li></ul></ul><ul><li>Personal Blogs: </li></ul><ul><ul><li>Technology & Social Media: http://www.shashi.name </li></ul></ul><ul><ul><li>Digital Thoughts: http://readythoughts.com </li></ul></ul><ul><ul><li>Restaurant Reviews: http://www.carryoncurry.com </li></ul></ul><ul><ul><li>DC public interest : http://washtrax.us </li></ul></ul><ul><ul><li>Interesting PR : http://prelease.blogspot.com/ </li></ul></ul>Questions Shashi Bellamkonda [email_address] Follow On Twitter: @shashib

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